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PODCAST

CI to Eye with Monica Holt

Capacity Interactive

In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It"s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, and

arts performing arts

All Episodes

42:17

CI to Eye | Selling Emotion (via Video): Mark Ciglar

CI to Eye with Monica Holt ·

2017/12/11

Mark Ciglar knows how to use video to sell theatrical performances. Formerly an actor and a commercial director, Mark is now the President of Cinevative, an LA-based video production company that uses visual effects technology to create promotional videos for arts organizations. In this episode, Erik and Mark talk about the appropriate length for promos, how to not let a lack of assets limit your creativity, and why it's more important that videos communicate a feeling, rather than show exactly

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51:59

CI to Eye | Classical Music’s Diversity Crisis: Afa...

CI to Eye with Monica Holt ·

2017/11/27

Afa Dworkin is the President and Artistic Director of the Sphinx Organization, whose mission is to transform lives through the power of diversity in the arts. In this episode, Erik and Afa discuss the very real societal structural barriers that limit inclusion, how most American orchestras present works by mostly white men, and why risk averse leaders must make big changes in staffing and programming to align their organizations with changing demographic realities in order to keep classical music

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57:07

CI to Eye | A Vulnerable Conversation about...

CI to Eye with Monica Holt ·

2017/11/13

David Stewart is the Guthrie Theater's Director of Production and an outspoken advocate on issues of Equity, Diversity, and Inclusion. In this episode, Erik and David talk about the lack of diversity in the arts both onstage and behind the scenes, how the Guthrie has begun to confront these challenges under a new artistic director, and how we all need to recognize our blind spots and the larger societal and organizational structures that inhibit progress.

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39:00

CI to Eye | Improving Arts Websites with Data and...

CI to Eye with Monica Holt ·

2017/10/30

Jenny Kreizman is a Senior Analyst at Capacity Interactive. She came to CI with no analytics skills and is now a website analytics and optimization pro. Her story of learning these technical skills is inspirational. In this episode, Erik and Jenny talk about flexing one’s curiosity to learn new skills, what it is like to be a woman in a highly technical role, and how arts organizations can better use website analytics and optimization to improve their web experiences.

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01:06:56

CI to Eye | New York City Ballet's Media Evolution:...

CI to Eye with Monica Holt ·

2017/10/17

Karen Girty is the Senior Director of Marketing and Media at New York City Ballet. Under her leadership, the organization has become a media powerhouse, producing some of the most stunning video content in our field. She also helped launch Art Series, New York City Ballet's groundbreaking audience development program. In this episode, Erik and Karen talk about the organization's rebrand, video production efforts, and how Art Series helped transform the makeup of their audience into nearly 50% Gen X

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01:19:34

CI to Eye | Fitness, Nutrition, and Content Marketing...

CI to Eye with Monica Holt ·

2017/10/02

John Berardi is the co-founder of Precision Nutrition, the largest private nutrition coaching and education company in the world. Erik has been using Precision Nutrition coaching for over a year and it has made a huge impact on him both personally and physiologically. Erik first discovered Precision Nutrition through their stellar digital marketing content- so not only is he a huge fan of their work, but also their marketing- which is almost entirely permission-based. In this episode, Erik and John

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01:03:44

CI to Eye | Superstar Marketer: Meghan Keaney Anderson

CI to Eye with Monica Holt ·

2017/09/18

Meghan Keaney Anderson is the VP of Marketing at HubSpot, a company that was built on and exemplifies stellar content creation. Meghan’s team of 20 content strategists get to experiment and test more channels than most arts marketers could ever dream about. In this episode, Erik and Meghan talk about HubSpot's experimentation in Medium, Messenger apps, podcasts and many other outlets, and what arts organizations can learn from these experiments. They also discuss lessons she’s learned from managing

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01:19:27

CI to Eye | CI's Origins + Lessons in Growth,...

CI to Eye with Monica Holt ·

2017/09/05

In this unique episode of CI to Eye, the tables are turned and Erik Gensler, CI's President, becomes the interviewee. Led by Ashley Dunn Gatterdam, Senior Consultant at Capacity Interactive, Erik and Ashley discuss the origins of CI, lessons in leadership, digital strategy, and the evolutions within the company and field over the years.

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50:29

CI to Eye | Cultural Identity Branding Legend: Paula...

CI to Eye with Monica Holt ·

2017/08/21

For four decades, Paula Scher has been at the forefront of graphic design crafting identities for renowned corporate brands and cultural institutions. From Citibank and Tiffany & Co. to The Public Theater, MOMA, Jazz at Lincoln Center and New York City Ballet, her identities have become case studies for the contemporary identity of American brands. In this episode Erik and Paula talk about why cultural organizations need a cohesive design system, how the move to screens changed branding and identity

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01:16:19

CI to Eye | The Robots are Coming for Us: Adam Huttler

CI to Eye with Monica Holt ·

2017/08/07

Adam Huttler is the founder and CEO of Fractured Atlas, an organization that provides artists and cultural groups with business services. Adam is currently working on the "Exponential Creativity Fund," a venture capital fund that makes early investments in entrepreneurs who are using technologies to empower or enhance human creativity. In this episode, Erik and Adam discuss arts entrepreneurship, advances in AI and robotics, and organizational diversity and inclusion.

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01:06:05

CI to Eye | In the Middle: Jeff Hiller and Jenn Harris

CI to Eye with Monica Holt ·

2017/07/24

Jeff Hiller and Jenn Harris are two hilarious New York City based actors. You may recognize Jeff from 30 Rock or Bloody Bloody Andrew Jackson, or Jenn from the film Gayby or Off-Broadway's Silence! The Musical. Jeff and Jenn have their own hysterical podcast, Touche, which touches on being in the middle of their lives and their careers. In this unique episode, Erik, Jeff, and Jenn discuss the life of a working actor, the power of creating one's own content, and what arts administrators can do to

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49:50

CI to Eye | Marketing on the Road: Laura Matalon

CI to Eye with Monica Holt ·

2017/07/10

Laura Matalon is the President of Allied Live, a marketing agency for the commercial theater industry that works with touring Broadway productions. In this episode, Erik and Laura discuss marketing Broadway on the road, diversity and inclusion within arts administrations, and the importance of mentorship.

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57:31

CI to Eye | Transformative Digital Experiences: Mohan...

CI to Eye with Monica Holt ·

2017/06/26

Digital strategist Mohan Ramaswamy is a partner at Work & Co, a digital design agency based in Brooklyn, New York. His team is responsible for Virgin America's responsive website (a favorite of Erik's!). In this episode, Erik and Mohan discuss their most transformative digital experiences, why focusing on your most heavily used website pages is critical, and how to collaborate to get the best product when working with an outside partner.

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59:41

CI to Eye | The Legendary Audience Churn Study: Jack...

CI to Eye with Monica Holt ·

2017/06/12

Jack McAuliffe is an organizational coach for arts organizations. He's had a long career in arts leadership including serving as the first Director of Marketing at the Kennedy Center and as the COO of the League of American Orchestras, where he commissioned several audience engagement studies including the legendary Orchestra "Churn Study." In this episode, Erik and Jack discuss the findings from four large audience research studies, why a good marketing director should have a role in programming,

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01:05:54

CI to Eye | The Privilege of Leadership: Monica Holt

CI to Eye with Monica Holt ·

2017/05/26

Monica Holt is the Director of Marketing at the Kennedy Center in Washington D.C. In this episode, Erik and Monica discuss the privilege of leadership, the best ways to get buy-in for digital marketing at large and complex arts organizations, and how being a good employee does not necessarily make you a good manager (and how that is totally okay).

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54:40

CI to Eye | What the Arts Can Learn from Sports...

CI to Eye with Monica Holt ·

2017/05/15

In this podcast we focused on what the arts can learn from sports marketing. Erik spoke with Amber Cox, VP of the Connecticut Sun and New England Black Wolves. Amber has spent her career in leaderships roles at sports franchises across the country serving as CMO of Major League Soccer teams, Associate Commissioner for Women’s Basketball at the Big East Conference, and President and CMO of the WNBA’s Phoenix Mercury. In this podcast, Erik and Amber talk about what she learned in marching band, how

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01:02:49

CI to Eye | Pricing Expert: Steven Roth

CI to Eye with Monica Holt ·

2017/05/01

Steven Roth is the President of JCA Arts Marketing. Steven is an expert in pricing and revenue management for the cultural field. In this episode, Erik and Steven talk about pricing theory: how to increase revenue even if you have a small venue, how to avoid panic discounting, and what to do if your show is not selling.

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53:04

CI to Eye | You’ve Cott: Thomas Cott

CI to Eye with Monica Holt ·

2017/04/17

To arts administrators Thomas Cott is perhaps best known for You’ve Cott Mail, an emailed digest of news and commentary about the arts he sent for free almost every weekday for over 20 years. Thomas' career has encompassed producing and administrative roles in dance, theater, opera, and the humanities—from Broadway to the New York Public Library. He's currently at Alvin Ailey American Dance Theater as Senior Director of Marketing and Creative Content. In this episode, Erik and Thomas talk about what

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01:30:35

CI to Eye | Our People Crisis in the Arts: Jill Robinson

CI to Eye with Monica Holt ·

2017/04/04

In this podcast Erik and Jill talk about how people are more valuable than data, how organizations need to take responsibility for the success and failures of their employees, and how organizations must be as excellent throughout the whole institution as they are on the stage.

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52:44

CI to Eye | Fighting Saboteurs with Jennifer Zaslow

CI to Eye with Monica Holt ·

2017/03/17

Jennifer Zaslow is Erik's insightful and eloquent executive coach. Jennifer spent most of her career working at non-profits and arts organizations including Manhattan Theatre Club, New York City Opera and most recently as the VP of Development at New York Public Library. In this episode, Erik and Jennifer talk about the importance of strong values in the workplace, fighting saboteurs, and how leaders are not supposed to know everything.

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