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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

36:43

Find Your LinkedIn Voice : Speak with Clarity and...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/07/17

Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority 00:09:33 - Dealing with Nerves in Public

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37:20

LinkedIn Ads - The Power of Retargeting for B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/07/11

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. The key moments in this episode are: 00:00:00 - Introduction 00:00:49

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32:20

LinkedIn Branding Tactics to Build Demand for Your...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/07/03

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why

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42:44

The Edutainment Effect. From Laughter to Leads with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/06/26

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey

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33:32

Irresistible Offers to Grow Your Business - The Power...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/06/19

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to

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33:08

LinkedIn Content Planning for Connection and...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/06/12

Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44

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41:25

LinkedIn's Power for Non-Profits: Chris Lomas'...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/06/05

Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode

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53:26

Unravelling LinkedIn Company Page Innovations with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/05/31

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages

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31:09

ChatGPT + AI Your LinkedIn Game Changer for B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/05/22

We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn

en

36:32

Mastering Sales: Strategies, Mindset, And Techniques...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/05/15

We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets. We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features. The key moments in this episode are: 00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales

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30:09

Redefining Networking: Introverts & Community...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/05/01

Picture your typical networking event. As an introvert, it can be daunting even the thought of saying hello. Then come the sales pitches. You need to duck and weave. It's exactly why many introverts don't attend. What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't

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32:58

Unlocking LinkedIn Sales in 2023: Dive Deep with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/04/24

If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39

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18:21

Supercharge Your LinkedIn Company Page: Expert...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/04/17

When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition. The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using

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31:38

Employee Empowerment: Cher Jones on LinkedIn's...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/04/10

What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome

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19:57

Merging Business & Personal Brands. The Brand Squared...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/04/04

Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors. Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The

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26:52

LinkedIn Beyond The Screen. #LinkedInLocal Creator...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/03/30

How do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes

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32:21

Amplify Your Impact: Kerry Dobson on Crafting Elite...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/03/22

A Group Program Expert, Kerry Dobson, shares her top tips and frameworks for creating and leading successful coaching programs. From deciding what to include to leading the actual session, Kerry helps coaches overcome the frustrations and overwhelm that comes with creating group programs. Get ready to transform your client's lives and increase the community you impact. The key moments in this episode are: 00:00 Welcome 02:19 When is the time right to consider a group coaching program? 06:02 What

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31:09

Sales & Sketches: Chris Bogue on Winning LinkedIn...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/03/15

Is your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44

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32:24

Redefining B2B Marketing: The Rise of Brand...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/03/08

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community. The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on

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32:13

From Content to Clients: B2B Demand Generation on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/03/01

As marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B

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