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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

33:16

277. Creating Custom Sneakers for NFL Players with...

Artist Academy ·

2023/09/04

This week’s episode features Chicago-based shoe artist Dillon DeJesus. I really enjoyed chatting with Dillon about a painting subject that I knew nothing about. It became very apparent how little I knew about his industry the more he talked about it and I’m excited to share this insight with you too.This interview emphasizes the benefits of really diving deep into research and techniques within one niche. I often feel like a jack of all trades, which has its benefits, but this chat shines a

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42:02

276. Building a Decorative Painting Business via...

Artist Academy ·

2023/08/28

This week’s episode features Denver muralist Gary Gomez. Gary has been in the decorative painting business for 20 years and his #1 tip for attracting new customers is to focus on your Google Maps page. If you think about it, when we are looking for something new in our area, what do we do to find it? Ask Jeeves. Just kidding. 🤪 Only the early internet adopters will remember that. No, we ask Google, of course. It would make sense to position ourselves as the go-to artist in our location by

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26:09

275. How AI is Making My Art Business More Efficient

Artist Academy ·

2023/08/21

I’m using AI to help generate pitch scripts, reference photos, different variations of mock-ups for murals, and to edit/caption videos. First off, let’s address the controversial topic amongst artists lately wondering if using AI is a form of cheating. To that question, I also ask: Is using a projector cheating? Is hiring someone to help paint half of the mural for me cheating?Is using a royalty-free reference photo cheating by copying someone else’s creation since I’m too lazy to take my

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29:16

274. How Hiring a Virtual Assistant Can Make Your...

Artist Academy ·

2023/08/14

Today I’ll be explaining how I use a virtual assistant to make my life easier and how you can go about it too. Upfront, I really want to emphasize that this is more of a seasoned artist tool, unless you’re planning to do a lot of outreach.I didn’t hire a VA until I decided to add another stream of revenue into my business (coaching). I already had a bread-and-butter system working and generating money for me before I started hiring. So, if you’re wondering if you’re ready to hire just yet,

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25:31

273. Ink Master Winner DJ Tambe

Artist Academy ·

2023/08/07

This week’s episode features Las Vegas tattoo artist DJ Tambe. DJ currently has thousands of people on his waiting list and charges premium rates for his tattoo services. Today we chat about the benefits of putting yourself in the public eye in order to grow your art business and the hesitations that come with it. We all want to lock ourselves in our studio and create all day but it’s what we showcase outside of those walls that makes customers come knocking.Talking with DJ made me realize

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41:20

272. Multiple Art Revenue Streams - 101

Artist Academy ·

2023/07/31

They say that every millionaire has 7 different streams of revenue. To me, that both sounds smart and exhausting. Today, let's chat about the different ways we can bring money in by specializing in different areas within the art niche.There are SO MANY possibilities when it comes to making money as an artist. Check out a list of some of the options below:But as you're considering each option, ask yourself these questions:1. What area am I curious about enough to do a DEEP dive into?2. What

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47:52

271. Go from $200 to $65,000 Mural Projects in 2...

Artist Academy ·

2023/07/24

This week’s episode features Patrycja Hannagan (PJ) of Mural Nomad. She’s a Polish muralist traveling around Australia with the goal of creating 100 murals in 100 weeks. She’s living the travel/adventure life that some of us have at one point considered, but maybe never thought was possible. PJ gives us a front-seat view on what it’s like being a working muralist living out of a van. To some, it might look like she’s living this carefree, hippie adventure, but in reality, she’s making a

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36:29

270. Two Strategies to Get More Art Sales – Which is...

Artist Academy ·

2023/07/17

In this week's episode of the Artist Academy Podcast, we dive headfirst into two powerhouse strategies that can light a fire under your career. Oftentimes, business owners lean towards being a promoter or a creator to get sales. Which strategy is best for your personality?Strategy #1: Are you a natural audience builder?Do you want your sales strategy to encompass the magic of audience engagement? Whether you're casting a wide net or focusing on a tight-knit niche, your goal is to create

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56:22

269. Mural Money - Branding (chapters 14 & 15)

Artist Academy ·

2023/07/10

I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art. Let’s start with the overly complicated idea. Your brand is YOU. It’s not just a font, page header, or logo. It’s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand display. I’ll explain more in this episode, but that’s the simple gist of it. This episode is a section of my book Mural Money on the subject of how

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39:13

268. Let’s Chat About Murals with Whitney Hayden

Artist Academy ·

2023/07/03

This week’s episode features Texas muralist Whitney Hayden. If you listened to Crystal Frye’s episode, just 2 recordings back, you’ll hear a mention of the name “Whitney” a few times. We were referencing Whitney Hayden, who you’ll be listening to today, and you’ll also hear Crystal chime in a bit too. That’s because even though they live states apart, these two organized an in-person paint session together to learn from each other. Two muralists, who are doing very well on their own, met up

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78:47

267. Mural Money - Social Media (Chapter 9)

Artist Academy ·

2023/06/26

Take a moment to reframe your mind around the idea of sharing your art on social media…Imagine you’re another fitness influencer creating videos for Instagram, trying to make it interesting and different from all the others in an overly saturated market. How interesting is someone lifting weights, really? Imagine you’re an insurance agent creating content. How would you make that subject interesting to your community of followers? Nobody likes to talk about insurance for fun.Imagine you

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54:32

266. Become Facebook Famous with Crystal Jane Frye of...

Artist Academy ·

2023/06/19

This week’s episode features North Carolina muralist Crystal Jane Frye of the EZ Easel. Crystal gets the majority of her mural gigs from Facebook and today she’s opening up about her social media strategy that’s actually more of a simple habit than a strategy. I think artists overthink the idea of social media so much that it puts them into a frozen state of confusion or fear. We don’t post because our hair doesn’t look perfect, video editing is time-consuming, or we forget to take

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27:02

265. The Cost of Doing Business $$$

Artist Academy ·

2023/06/12

You know we love to talk about art money here on the podcast! This episode is all about the numbers behind a well-functioning business. I’ll be sharing some cost comparisons with the intention of convincing you to charge more for your art. Businesses know the cost of doing business which is why I find it easier to approach a commercial job with a high bid as opposed to something residential. But even homeowners know the cost of creating and maintaining a classy property. So let’s talk about

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36:08

264. Quit Your Day Job with Ryan Benefield

Artist Academy ·

2023/06/05

This week’s episode features Georgia-based artist Ryan Benefield. Ryan specializes in clean-cut murals and logos for the beer industry. He started his business during the covid shutdown and went full-time not long after. He’s since built himself a very profitable art business through the process of utilizing the relationships he built at his previous place of employment.Ryan’s self-awareness allows him to play up his strengths and hire out his weaknesses in a way that both saves time and

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30:09

263. Mural Money - Become the Go-To Artist (Chapter 7)

Artist Academy ·

2023/05/29

Happy May Mural Month! I had to end this month with a chapter from my book, Mural Money, all about how to start and grow a mural business from the ground up. Extremely fitting to this month’s mural theme, right? This is a snippet of chapter 7 that explains how I leveraged the power of a small city to create a name for myself. I used to think that I needed to travel outside of smalltown Springfield, Missouri to find work. I used to tell myself that well-paid job opportunities weren’t

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29:39

262. Boss Mentality VS Employee Mentality

Artist Academy ·

2023/05/22

Transitioning from being an employee to working for yourself is a crazy mental shift that nobody seems to talk about. Today’s episode is all about highlighting some of those shifting thoughts to hopefully help you take on a leadership role faster, or at least know you’re not crazy when that shift seems tough! www.ArtistAcademy.co

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32:04

261. A Love of Spray and Graffiti Murals with Kevin...

Artist Academy ·

2023/05/15

This week’s episode features Michigan-based muralist Kevin Burdick. I was so excited to chat with an artist who predominantly uses spray paint since I know very little about it but want to. I was surprised to hear that Kevin uses acrylic spray alongside a roller with latex. He rolls THEN sprays using a mix of airbrush and cans. Why did I never think of combining these techniques before?! I ordered some Kobra and Montana Gold cans directly after closing out this interview.I expected to get

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38:46

260. $ Pricing for Max Profit $

Artist Academy ·

2023/05/08

Happy Mural Month! Today’s episode is all about everyone’s favorite topic: art money. “How do I price my art project?” is typically the question I get asked the most, so let’s chat about it. Here’s a few tips and general overview of the things I go over in this episode:My 3 main methods of pricing:Square Foot- 100 sqft x $25 per sqft = $2,500Time- How much time will it take me to complete this project?By Project- What are the general budgets for this type of project?Factors to

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42:45

259. Perfecting Your Pitch to Land More Mural Gigs...

Artist Academy ·

2023/05/01

Happy Mural Month! This week’s episode features California-based muralist and business mind Derrik Diza. Not long ago, I came across one of Derrik’s posts in a Facebook group talking about how he’s getting new business and advising other artists on how they can too. Another business-minded artist looking to share industry “secrets” in order to help others make more money with a paintbrush? Hello! I had to introduce myself and get him on the podcast. Derrik and I talked on the phone about

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21:19

258. Mural Meetups - The Power of an Artist Community

Artist Academy ·

2023/04/24

There’s nothing like having an art (best)friend that just *gets* you. But for those who don’t have an art-minded gang of supporters hanging around, the first question you might be asking is, “Where do I find *my* people?”🥁 Well, first I suggest searching online. Creepin’ on someone’s Instagram can give a decent indication as to whether we would like to meet them in person or not.THEN Google their address and show up to their house unannounced with some art supplies and say something like,

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417 results

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