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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

26:53

284. Quit Your Day Job with Ashley Cassens

Artist Academy ·

2023/10/23

Ashley is a former teacher who recently quit her job to go full-time with painting. She has an art school background and a solid understanding of painting techniques, and I think her quick success is a complement to that. It's not necessary to be perfectly good at painting coming right out of the gate, but it helps a lot.I talk about business and making money and all that comes with it. But make no mistake, the more skills we have = the easier the marketing = the more you can charge.I hope

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28:59

283. 5 Tips to Optimize Your Artist Website

Artist Academy ·

2023/10/16

Do you want us at the Artist Academy to help you create an outstanding website? Join the waitlist: www.artistacademy.co/website-builder-interestThis week’s episode is all about helping you to make your website better to gain more business via Google and organic search.Photos are everything.Spending time taking and editing your photos to display your art in the best possible form will pay off. Good lighting, clear images taken on a quality device (I use my iPhone 12 to photograph and record

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22:08

282. Quit Your Day Job with Brittany Grala

Artist Academy ·

2023/10/09

Brittany is a muralist based in Pennsylvania and has been in the Academy for a little over a year. Within that year she has been able to quit and replicate her day job salary by diving into full-time mural work. I met Brittany at our Missouri Mural Meetup last year and watched the fire start within her. She went home with stars in her eyes, giving so much effort to her art business. Things were slow at first, but I knew it was only a matter of time before one of her efforts landed. Effort

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29:09

281. Quit Your Day Job with Michelle Ricalde

Artist Academy ·

2023/10/02

Michelle is a muralist based in New Jersey and has recently had her world turned upside down - in a good way. I know we all have these excuses as to why we are not making the moves we know we need to make with our careers, but let me tell you, Michelle’s story was not one that was easily made. But she took a leap of faith, worked hard, and now has a painting career she enjoys along with an encouraging support system to back her. Let me know what you think of this week’s episode with

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25:27

280. How Good is Good Enough?

Artist Academy ·

2023/09/25

I am a painter with a goal to make money. I’m not as much of what I would consider a “true artist” who is in love with the craft and history of it all. For a long time, I was slightly ashamed to admit that.I thought wanting to make money made me sound greedy or less than other artists. But after a while, I just said, “heck with it” and leaned into my business-minded artistic side. I’m really good at making money with a paintbrush, and I make a lot of it in not very many hours. I teach it

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32:50

279. Creating Haunted Dioramas with Cody Meacham of...

Artist Academy ·

2023/09/18

This week’s episode features Florida-based visual artist Cody Meacham of Radley Relics. Cody crafts nostalgic miniatures inspired by beloved theme park attractions and horror films. Each piece is meticulously designed, reflecting his passion for capturing the essence of iconic haunted experiences. Cody has worked on projects for Universal Studios and has lately nestled into his own business of collaborating with collectors to create custom pieces. He leans into the fact that his work is

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26:17

278. How to Create a Can’t-Say-No-to-This Offer

Artist Academy ·

2023/09/11

What creates a good offer? I believe, if you make a product that appeals to your audience enough to make them want to buy, then that is a good offer in itself. You don’t need to add any gimmicks if the product sells.However, if the products aren’t selling, then maybe adding some kind of element, like giving the buyer a reason to buy right now, is the push it needs to complete the sale. Or maybe doubling up on the product and giving more of it is the added persuasion tactic that’s needed.The

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33:16

277. Creating Custom Sneakers for NFL Players with...

Artist Academy ·

2023/09/04

This week’s episode features Chicago-based shoe artist Dillon DeJesus. I really enjoyed chatting with Dillon about a painting subject that I knew nothing about. It became very apparent how little I knew about his industry the more he talked about it and I’m excited to share this insight with you too.This interview emphasizes the benefits of really diving deep into research and techniques within one niche. I often feel like a jack of all trades, which has its benefits, but this chat shines a

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42:02

276. Building a Decorative Painting Business via...

Artist Academy ·

2023/08/28

This week’s episode features Denver muralist Gary Gomez. Gary has been in the decorative painting business for 20 years and his #1 tip for attracting new customers is to focus on your Google Maps page. If you think about it, when we are looking for something new in our area, what do we do to find it? Ask Jeeves. Just kidding. 🤪 Only the early internet adopters will remember that. No, we ask Google, of course. It would make sense to position ourselves as the go-to artist in our location by

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26:09

275. How AI is Making My Art Business More Efficient

Artist Academy ·

2023/08/21

I’m using AI to help generate pitch scripts, reference photos, different variations of mock-ups for murals, and to edit/caption videos. First off, let’s address the controversial topic amongst artists lately wondering if using AI is a form of cheating. To that question, I also ask: Is using a projector cheating? Is hiring someone to help paint half of the mural for me cheating?Is using a royalty-free reference photo cheating by copying someone else’s creation since I’m too lazy to take my

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29:16

274. How Hiring a Virtual Assistant Can Make Your...

Artist Academy ·

2023/08/14

Today I’ll be explaining how I use a virtual assistant to make my life easier and how you can go about it too. Upfront, I really want to emphasize that this is more of a seasoned artist tool, unless you’re planning to do a lot of outreach.I didn’t hire a VA until I decided to add another stream of revenue into my business (coaching). I already had a bread-and-butter system working and generating money for me before I started hiring. So, if you’re wondering if you’re ready to hire just yet,

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25:31

273. Ink Master Winner DJ Tambe

Artist Academy ·

2023/08/07

This week’s episode features Las Vegas tattoo artist DJ Tambe. DJ currently has thousands of people on his waiting list and charges premium rates for his tattoo services. Today we chat about the benefits of putting yourself in the public eye in order to grow your art business and the hesitations that come with it. We all want to lock ourselves in our studio and create all day but it’s what we showcase outside of those walls that makes customers come knocking.Talking with DJ made me realize

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41:20

272. Multiple Art Revenue Streams - 101

Artist Academy ·

2023/07/31

They say that every millionaire has 7 different streams of revenue. To me, that both sounds smart and exhausting. Today, let's chat about the different ways we can bring money in by specializing in different areas within the art niche.There are SO MANY possibilities when it comes to making money as an artist. Check out a list of some of the options below:But as you're considering each option, ask yourself these questions:1. What area am I curious about enough to do a DEEP dive into?2. What

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47:52

271. Go from $200 to $65,000 Mural Projects in 2...

Artist Academy ·

2023/07/24

This week’s episode features Patrycja Hannagan (PJ) of Mural Nomad. She’s a Polish muralist traveling around Australia with the goal of creating 100 murals in 100 weeks. She’s living the travel/adventure life that some of us have at one point considered, but maybe never thought was possible. PJ gives us a front-seat view on what it’s like being a working muralist living out of a van. To some, it might look like she’s living this carefree, hippie adventure, but in reality, she’s making a

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36:29

270. Two Strategies to Get More Art Sales – Which is...

Artist Academy ·

2023/07/17

In this week's episode of the Artist Academy Podcast, we dive headfirst into two powerhouse strategies that can light a fire under your career. Oftentimes, business owners lean towards being a promoter or a creator to get sales. Which strategy is best for your personality?Strategy #1: Are you a natural audience builder?Do you want your sales strategy to encompass the magic of audience engagement? Whether you're casting a wide net or focusing on a tight-knit niche, your goal is to create

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56:22

269. Mural Money - Branding (chapters 14 & 15)

Artist Academy ·

2023/07/10

I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art. Let’s start with the overly complicated idea. Your brand is YOU. It’s not just a font, page header, or logo. It’s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand display. I’ll explain more in this episode, but that’s the simple gist of it. This episode is a section of my book Mural Money on the subject of how

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39:13

268. Let’s Chat About Murals with Whitney Hayden

Artist Academy ·

2023/07/03

This week’s episode features Texas muralist Whitney Hayden. If you listened to Crystal Frye’s episode, just 2 recordings back, you’ll hear a mention of the name “Whitney” a few times. We were referencing Whitney Hayden, who you’ll be listening to today, and you’ll also hear Crystal chime in a bit too. That’s because even though they live states apart, these two organized an in-person paint session together to learn from each other. Two muralists, who are doing very well on their own, met up

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78:47

267. Mural Money - Social Media (Chapter 9)

Artist Academy ·

2023/06/26

Take a moment to reframe your mind around the idea of sharing your art on social media…Imagine you’re another fitness influencer creating videos for Instagram, trying to make it interesting and different from all the others in an overly saturated market. How interesting is someone lifting weights, really? Imagine you’re an insurance agent creating content. How would you make that subject interesting to your community of followers? Nobody likes to talk about insurance for fun.Imagine you

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54:32

266. Become Facebook Famous with Crystal Jane Frye of...

Artist Academy ·

2023/06/19

This week’s episode features North Carolina muralist Crystal Jane Frye of the EZ Easel. Crystal gets the majority of her mural gigs from Facebook and today she’s opening up about her social media strategy that’s actually more of a simple habit than a strategy. I think artists overthink the idea of social media so much that it puts them into a frozen state of confusion or fear. We don’t post because our hair doesn’t look perfect, video editing is time-consuming, or we forget to take

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27:02

265. The Cost of Doing Business $$$

Artist Academy ·

2023/06/12

You know we love to talk about art money here on the podcast! This episode is all about the numbers behind a well-functioning business. I’ll be sharing some cost comparisons with the intention of convincing you to charge more for your art. Businesses know the cost of doing business which is why I find it easier to approach a commercial job with a high bid as opposed to something residential. But even homeowners know the cost of creating and maintaining a classy property. So let’s talk about

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424 results

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