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PODCAST

Strategic Storytelling

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

business marketing

All Episodes

14:04

032 "You've got a great story, but will it sell?"

Strategic Storytelling ·

2021/11/13

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story. So now you've got a story with lots of the right qualities: a hero, guide, and a suspenseful plot. How can you assess the business value of the story...will it help grow your business or just bring a few laughs? This episode gives you 3 questions you can ask to test your

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15:15

031 Cool Business Storytelling Lessons From Some Very...

Strategic Storytelling ·

2021/11/06

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. PBS recently called attention to the universality of this music with an 8-part primetime series, so maybe it's getting more cool. What bears study is the way these songs communicate fairly complex stories, using a shorthand of specific description. Many people look down on

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031 Cool Business Storytelling Lessons From Some Very...

Strategic Storytelling ·

2021/11/06

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. PBS recently called attention to the universality of this music with an 8-part primetime series, so maybe it's getting more cool. What bears study is the way these songs communicate fairly complex stories, using a shorthand of specific description. Many people look down on

en

10:31

030 Can This Personality Quirk Become Your Personal...

Strategic Storytelling ·

2021/11/01

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t That's a really bad idea, because it... ...violates the "show don't tell" rule. Real mavericks don't have to explain who they are. ...doesn't communicate a benefit ...may actually backfire. Understanding the pitfall of this branding approach will highlight principles of branding we often fail to recognize. This is a fun podcast with some helpful tips for branding your

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13:58

029 Halloween Website Marketing Tips: Lose the ghosts...

Strategic Storytelling ·

2021/10/27

Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get the results that should be theirs. With Halloween around the corner, I remember the days when my website felt more like a haunted house than a warm, friendly place to welcome clients. Today my clients tell me they feel the same way. Their sites are haunted by ghosts of past mentors. They sound creaky with too many voices. This light-hearted video

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11:23

028 How To Tell An Origin Story That Leads To Clients...

Strategic Storytelling ·

2021/10/20

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." But where does your business origin story fit your business marketing strategy? Tell your story to highlight your passion for your business, your expertise and skill, the way you differentiate yourself, and your credibility. In this podcast we analyze 3 examples of origin stories - 2 from medium-sized companies and 1 from a solopreneur. You'll discover how stories work to highlight

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16:21

026 Why Entrepreneurs Don't (Usually) Need An Origin...

Strategic Storytelling ·

2021/10/08

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients. What makes a good origin story? And what are the pitfalls of origin stories for business storytelling? That's what we talk about here. This episode draws from my book, Grow your business one story at a time.

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25:12

025 Entrepreneurs: Should you reveal your journey to...

Strategic Storytelling ·

2021/10/04

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information? In this episode we'll look at examples of journey stories that backfired. We'll admire an amazing story from blogger Jon Morrow. You'll discover which story archetype will benefit most

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025 Marketing your small business by sharing your...

Strategic Storytelling ·

2021/10/04

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information? In this episode we'll look at examples of journey stories that backfired. We'll admire an amazing story from blogger Jon Morrow. You'll discover which story archetype will benefit most

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13:34

024 "It's a business - not a Cinderella story"

Strategic Storytelling ·

2021/10/02

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale! So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories. In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work. Episode based on Grow Your Business One Story At A Time - http://mycopy.info/kbstory And my Udemy

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024 Entrepreneurs: Avoid this common mistake in...

Strategic Storytelling ·

2021/10/02

Business storytelling has become popular...you can tell because you'll find lots of wrongheaded advice all over the Internet. A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples. The truth is, the story structure of a popular movie can be exactly what your content creation doesn't need. When we look closely at fairy tale arcs, we see how they actually defeat the business

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17:15

023 The most important story for entrepreneur marketing

Strategic Storytelling ·

2021/09/27

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. Your success story has 4 parts: hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story. You'll also see examples of success stories that miss the mark and how to transform them so they work for you. This episode is based on my Amazon Kindle book, Grow Your Business One Story At A Time.

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15:00

022 Stories that Explain, Preach & Deliver A Tough...

Strategic Storytelling ·

2021/09/19

If you’ve been following the buzz on storytelling, you’ve probably been encouraged to create stories to answer questions like, “How did you get into this business?” You’ve been encouraged to create stories about yourself … maybe stories showing how vulnerable you are. But for you, the most important story type may be the concept story: a story that illustrates an idea you’d have trouble explaining without a story. In this episode, you’ll find several examples. You’ll discover… How to use a

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11:53

021 Your Story Is Not A Hero's Journey

Strategic Storytelling ·

2021/09/13

Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star Wars). Business storytelling doesn't begin with your structure - it begins with your purpose. In this episode, we explore what a hero's journey really is, why it's probably not the best story for you, and the 3 types of stories to grow your business. Learn more in my kindle book on Amazon

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11:50

020 No More Boring Copywriting With These 3 Tips

Strategic Storytelling ·

2021/09/01

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. One challenge of a story: avoid sharing a story http://cathygoodwin.com/fishstory

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020 No More Boring Copywriting With These 3 Tips

Strategic Storytelling ·

2021/09/01

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. One challenge of a story: avoid sharing a story http://cathygoodwin.com/fishstory

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020 No More Boring Copywriting With These 3 Tips

Strategic Storytelling ·

2021/09/01

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. One challenge of a story: avoid sharing a story http://cathygoodwin.com/fishstory

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020 No More Boring Copywriting With These 3 Tips

Strategic Storytelling ·

2021/09/01

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. One challenge of a story: avoid sharing a story http://cathygoodwin.com/fishstory

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15:40

019 How To Capture Your Audience As A Master Business...

Strategic Storytelling ·

2021/08/18

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. Your story needs to do 3 things: invite your audience to become part of the story; challenge the hero (and never, ever save your hero with a fairy godmother; and remain consistent with your brand through your story archetype.

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13:26

More Productive Content Creation With This...

Strategic Storytelling ·

2021/08/12

Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success. One way to be productive is to repurpose content: a podcast episode becomes a blog post and a video. But how do you get time to write the content? And what can you write about?" Enter the advice column hack. It's surprisingly easy, productive, and fun. It solves two content creation challenges: Staring at the blank page and knowing what to write about

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177 results

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