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PODCAST

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The

business non-profit

All Episodes

27:35

41. Using a Mid-Year Check-In to Get Clear on Your ROI

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/30

In today's episode, we explore the power of a mid-year check-in to gain clarity on your ROI, and why tracking your time is essential for success. I'm sharing my own mid-year check-in and how you can do it for your business or nonprofit. Getting clear on where you're spending the most timePractical strategies for effective time trackingWhat you should stop doing, do more of, and what new strategies or campaigns to start Benefits of tracking time, regardless of how you get paid[Free

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46:59

40. Revolutionizing Board Dynamics & Empowering...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/25

Transform your nonprofit board from overwhelmed to highly engaged and achieve more with less effort! Guest Sarah Olivieri shares her groundbreaking approach that is revolutionizing the way nonprofits are managed. "We can't have boards getting in the way of progress."In this episode, Sarah shares her visionary perspective on reimagining board structures, challenging the notion that boards hinder progress. Discover how her method empowers organizations to:Put an end to drama and power

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16:06

39. Stats and Self-Worth: Escaping the Numbers Trap...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/23

Do you ever use statistics or data against yourself? It's so easy to get stuck in compare and despair when you feel like your business or organization isn't growing fast enough. Find out:How it shows in social media and online overall Why it's so common to get stuck in the spin-out of comparison How to handle the thought spiral when it happens (and ways it shows up in my own life)Creating a digital Brag Basket (and the surprising way this happened to me)The right way to use the data

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45:52

38. Confidence Unleashed: Embracing Your Salesy Side...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/18

Meet Manu, the founder of Your Social Team and Your Template Club. She's unafraid of selling, launching, and is a powerhouse organic marketer. She's the creator of my favorite Instagram templates that are designed to boost engagement with the latest trends in mind. Revenue growth starts with selling -- whether it's a service, product, or donations, creating more campaigns, and actively embracing your salesy-side is the key to unlocking $$. "Unpopular opinion: Quantity over

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9:17

37. Activate Your Main Character Energy to Conquer...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/16

My favorite lessons from the recent cohort of Outreach Genius. If you struggle with lead gen or taking any daring action, this episode is for you.Any type of business growth pushes you outside of your comfort zone and face rejection... and that fear of rejection can keep you stuck! Growing a business can be scary. The fear of rejection can hold you back and keep you from reaching your goals. Today, learn how to channel Main Character Energy to activate courage and confidence before you have to

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47:45

36. The Power of a Compelling Brand Voice with Yessy...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/11

Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:What's the difference between Brand Voice vs Tone vs Brand MessagingHow to stop mirroring everyone else's content and messaging, and find your own voice online Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is

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12:42

35. Email Marketing, Reinvented: Back to Basics with...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/09

Email marketing isn't new, but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake!Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger than ever, but preferences, tastes, and formatting has changed. More on how to stand out in today's

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50:20

34. Understanding Donor Motivation: What Makes Your...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/04

Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:How listening can help you understand and cultivate new donors Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action! When to use interviews

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12:45

33. The Magic of Being an Underdog: Turning Failure...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/05/02

Inspired by a recent interview with NBA Player, Giannis Antetokounmpo, where a reporter asked him if he view the "season as a failure."Let's talk about the magic of being an underdog and how failure can actually be your secret weapon to enjoy the journey not just the destination. Failing can teach you valuable lessons and give you the experience you need to crush it next time. It's like lifting weights - every time you fail, you're building up your resilience and mental

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14:11

32. Maximizing Your ROI: Identifying Hidden...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/27

Prospecting is essential for lead generation, but it can be anxiety-inducing for so many nonprofits and social entrepreneurs. In this episode, you'll hear the ultimate metaphor about how so many organizations view their prospect list as a single tree with limited fruit... instead of expanding your prospect list and reaching out to more people in your network.You'll hear the depth of how to look beyond your current best donors and customers and where other warm leads are hiding out

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52:42

31. Finding Bravery to Unlock Your Storytelling...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/25

I went from feeling like an unremarkable writer for the first 30 years of my life... and working with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers. Tarzan shares:Her love for sharing stories -- and why you should share more than just the wins, the celebrations, and the good times with your subscribers, followers, or donorsHow to find the bravery

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22:22

30. Anxiety-Proof Your Lead Generation: Find Calm and...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/20

How you feel going into the prospecting or lead generation process is key to your success. If you feel dread (like most people do!) prospecting, you'll grind through your pitch or meeting, sound hurried, and have a hard time getting a 'yes.'Instead, I'm sharing how you can anxiety-proof your lead gen process, so you don't ignite your nervous system, the fight-or-flight response, and actually find courage and calm in the process. This is ideal for fundraisers, leaders,

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14:41

29. Approval-Seeking and Other Unhelpful Thought Spirals

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/18

We're diving into the concept of your inner voice... also known as your inner critic!I'm embarrassed to admit this inner dialogue that popped up recently that sounded like this:"like me, like me, like me"I went for a quiet walk to explore this chatter. Why was that inner voice seeking approval? What was underneath it? I'm sharing how I handled this dialogue, the next steps I took, and how normal this inner voice really is.Think you’ve reached out to “everyone” in your

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11:32

28. Ethical Storytelling: Stop Making the Donor the Hero

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/13

Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes. You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode! Shift from

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14:56

27. The Easy Side of Fundraising (Yes, really!)

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/11

Asking for money is hard.... or is it? I'm unpacking a trend I've seen that's not helpful when it comes to fundraising. If you're stuck in the ruminating and the preamble before your pitch that feels hard, this episode is for you. You'll figure out: A better way to handle rejection How to steal my process to go into a campaign or launch with ease What to do when fundraising seems so heavy and hardPlus, how to cultivate positivity and lightness, and actually make the

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17:38

26. Avoiding Lead Gen? Find Out How to Prospect...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/06

If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process. I'll cover the different ways to generate leads, how I built my first business with zero prospects, and how to build the lead-gen muscle in a way that didn't feel terrible!>>> Join Outreach Genius

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49:34

25. The Power of Partnerships with The Adventure...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/04/04

The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea! People need more touchpoints -- email can do that!Why her best emails are the stripped-down emails without fancy graphics or any extras The power of partnerships with businesses to grow your brand "The more commonality you bring out in your storytelling the more

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53:22

24. Combining Organic & Paid Marketing for Major...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/30

I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J! We discuss:How organic and paid marketing work and flow togetherBiggest mistakes organizations make in their marketing strategyHow social media and email marketing can work to drive donor and supporter growth online What kind of ads are most effective for small shops and how to interpret all that confusing data!Plus, we share why every nonprofit

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10:45

23. How AI Can Help You Fundraise

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/28

Will AI make you sound like a bot or is it the best thing ever?If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you!Plus, you'll find out:When to override AI and leave in your own voice and personality. What framework to put into AI and my favorite platform integration with AI (Canva!)The big mistakes orgs can make when defaulting to using AI Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded

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54:22

22. Building a Brand That Resonates from YouTube Pro...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/23

Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online. Content Creator and YouTube pro, Heather Ramirez shares:How she built a community onlineHow do you create content that isn't always easy (and feels vulnerable!)Discovering the best story to tellUncovering the story your audience wants to hearShe shares:"Being vulnerable, and showing the reality of what life is like, makes more of an

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