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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

27:02

Find Hidden Profits In Your Business

optYOUmize ·

2024/10/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube optYOUmize is sponsored by BetterHelp online therapy and HelloFresh - America's #1 Meal Kit Summary In this conversation, Brett Ingram discusses how businesses can uncover hidden profits by identifying and licensing intangible assets. He emphasizes that every business has unique processes, techniques, and relationships that can be monetized through licensing agreements. By recognizing the value of these assets,

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23:23

The Truth About Becoming an Influencer

optYOUmize ·

2024/10/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this conversation, Brett Ingram discusses the phenomenon of becoming an influencer, exploring both the appealing aspects and the darker realities of this lifestyle. He emphasizes the accessibility of influencing, the potential for fame and financial success, and the importance of authenticity in content creation. Ingram contrasts superficial fame with

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53:43

Unlocking Entrepreneurial Success: Insights from...

optYOUmize ·

2024/10/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this episode of the optYOUmize Podcast, Brett Ingram interviews Jason Sherman, a successful innovator and entrepreneur, who shares his journey from a pre-med student to a tech startup expert. The conversation covers essential topics for entrepreneurs, including understanding target markets, building a minimum viable product, the importance of mentorship,

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26:38

Do You Want To Become a Master Entrepreneur?

optYOUmize ·

2024/10/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this conversation, Brett Ingram discusses how to become a master entrepreneur. He emphasizes that entrepreneurship is a complex journey that requires a diverse skill set, including leadership, financial management, marketing, strategic thinking, problem-solving, time management, communication, networking, adaptability, technical skills, customer service, and

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48:45

Using Entertainment for More Impact and Income with...

optYOUmize ·

2024/10/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this conversation, Brett Ingram speaks with Justin Guarini and Kim Walsh Phillips about the intersection of entertainment and entrepreneurship. They discuss how Justin's experiences on American Idol shaped his understanding of the entertainment industry and how Kim transitioned into digital marketing. The duo emphasizes the importance of storytelling,

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48:54

The Power of Personal Branding in Business with...

optYOUmize ·

2024/10/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this episode of the optYOUmize Podcast, Brett Ingram interviews Drewbie Wilson, founder of Call the Damn Leads. Drewbie shares his inspiring journey from a challenging upbringing to becoming a successful entrepreneur and bestselling author. He discusses the importance of personal branding, the mindset of 'crushing the day', and how social media has played a

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50:44

Accessibility and Inclusion in Business with Maxwell...

optYOUmize ·

2024/10/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubesponsored by HelloFresh - America's #1 Meal Kit Summary In this episode, Brett Ingram interviews Maxwell Ivey, a blind serial entrepreneur with over 15 years of experience. Max advocates for accessibility and inclusion by demonstrating that making products and services accessible is beneficial for everyone. Brett and Max discuss the importance of usability and user experience, especially for people with

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29:23

How To Become an Expert Entrepreneur in Just 30...

optYOUmize ·

2024/10/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this episode of optYOUmize, host Brett Ingram discusses how entrepreneurs can balance the demands of running a business while continually developing essential skills. He emphasizes the importance of adopting a mindset of continual learning and introduces several strategies, such as focus skills development, microlearning, habit stacking, and strategic

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21:51

Outsourcing Secrets for Entrepreneurs

optYOUmize ·

2024/09/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary Host Brett Ingram shares five essential steps to successful outsourcing and freelancing. He discusses the importance of starting before it's urgent, clearly defining the skills, scope, and tasks needed, properly vetting candidates, starting small, and not holding on too long if someone isn't a good fit. Drawing from his 15 years of experience, Brett provides

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30:27

8 Reasons Every Small Business Should Use Webinars To...

optYOUmize ·

2024/09/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube sponsored by HelloFresh - America's #1 Meal Kit Summary In this episode, Brett Ingram, entrepreneur and award-winning product creator, explores the benefits of using webinars as a strategic tool for small businesses looking to increase sales. Brett emphasizes the challenges small businesses face with traditional sales methods and introduces webinars as a time-efficient and cost-effective alternative. He outlines

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39:34

Optimizing Success: Insights from Mike Hancock on...

optYOUmize ·

2024/09/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary In this episode, host Brett Ingram interviews Mike Handcock, the vice president of the Global Speakers Federation, a prolific author, musician, and founder of the Circle of Excellence. Mike shares his journey from driving a forklift and playing in a band to becoming a global entrepreneur with clients in over 50 countries. He discusses the importance of focusing on one's strengths, the challenges entrepreneurs

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30:02

How To Sell Info Products and Courses Before You...

optYOUmize ·

2024/09/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary In this episode, Brett Ingram explores effective strategies for selling information products and courses before fully developing them. Brett discusses the importance of validating your idea through pre-selling, utilizing coaching calls, creating a minimum viable product (MVP), leveraging webinars or video sales letters, harnessing social proof, employing urgency and scarcity tactics, focusing on benefits and

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38:38

Time Optimization Strategies for Entrepreneurs with...

optYOUmize ·

2024/09/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, host Brett Ingram interviews David Buck, author of 'The Time-Optimized Life.' With 35 years of experience in organizational and time management, David shares valuable insights on optimizing time for business professionals and entrepreneurs. They discuss the importance of proactive time planning over reactive time management, overcoming common time management challenges, and balancing personal

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28:27

9 Steps To a Successful Marketing and Sales Strategy...

optYOUmize ·

2024/09/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram breaks down the essential components of a successful marketing and sales strategy. He highlights the importance of crafting a compelling value proposition, understanding your target audience, and building a robust sales funnel. Brett emphasizes the power of leveraging digital marketing channels, forging strategic partnerships, and implementing sales automation. He also discusses

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25:05

How Taking Action Will Transform Your Business and...

optYOUmize ·

2024/09/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram discusses the profound impact of taking action on achieving both business and personal success. He explores how seemingly simple steps can lead to significant transformations, using examples from his journey in building a digital business and starting a podcast. Through personal anecdotes and motivational insights, Brett emphasizes the importance of momentum, learning on the fly, and the

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30:22

How Entrepreneurs Can Generate More Traffic From...

optYOUmize ·

2024/09/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, host Brett Ingram explores actionable strategies for generating significant traffic using social media without a large budget. Addressing the common challenge of increasing web traffic, Brett emphasizes the importance of creating high-quality, consistent content, optimizing social media profiles, and actively engaging with audiences. He also highlights practical tactics like running polls,

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23:19

How To Make Digital Products That Sell

optYOUmize ·

2024/09/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Brett Ingram discusses the world of digital products. Brett explains what digital products are and why they are advantageous compared to physical products. He shares his experience and insights on why some digital products succeed and others fail. By examining real-life examples, he outlines six essential secrets for creating digital products that sell: understanding market demands, analyzing top-selling

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21:34

How To Create a Brand Kit for Your Business

optYOUmize ·

2024/09/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram explains the importance of creating a brand kit for maintaining a consistent visual identity across various platforms. He outlines the key components of a brand kit, including logos, color palettes, and typography. Ingram emphasizes that a well-structured brand kit not only strengthens brand recognition over time but also streamlines the creative process for the

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24:03

11 Tips To Boost Website Sales and Conversions

optYOUmize ·

2024/09/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram shares 11 effective strategies for converting website visitors into leads and buyers. Brett highlights essential elements—such as understanding conversion rates, enhancing user experience, ensuring site speed and mobile responsiveness, leveraging multimedia content, using case studies, social proof, and live chat features, creating urgency with scarcity, offering

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23:16

What Makes a Great Entrepreneur?

optYOUmize ·

2024/09/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram discusses six essential personal development traits that highly successful entrepreneurs possess. Starting with the importance of mindset, Ingram discusses how a positive and success-oriented mindset can drive both business and personal growth. He then covers the significance of goal setting and planning, emphasizing the SMART goal framework. The third trait explores effective time

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476 results

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