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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

28:27

9 Steps To a Successful Marketing and Sales Strategy...

optYOUmize ·

2024/09/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram breaks down the essential components of a successful marketing and sales strategy. He highlights the importance of crafting a compelling value proposition, understanding your target audience, and building a robust sales funnel. Brett emphasizes the power of leveraging digital marketing channels, forging strategic partnerships, and implementing sales automation. He also discusses

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25:05

How Taking Action Will Transform Your Business and...

optYOUmize ·

2024/09/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram discusses the profound impact of taking action on achieving both business and personal success. He explores how seemingly simple steps can lead to significant transformations, using examples from his journey in building a digital business and starting a podcast. Through personal anecdotes and motivational insights, Brett emphasizes the importance of momentum, learning on the fly, and the

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30:22

How Entrepreneurs Can Generate More Traffic From...

optYOUmize ·

2024/09/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, host Brett Ingram explores actionable strategies for generating significant traffic using social media without a large budget. Addressing the common challenge of increasing web traffic, Brett emphasizes the importance of creating high-quality, consistent content, optimizing social media profiles, and actively engaging with audiences. He also highlights practical tactics like running polls,

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23:19

How To Make Digital Products That Sell

optYOUmize ·

2024/09/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Brett Ingram discusses the world of digital products. Brett explains what digital products are and why they are advantageous compared to physical products. He shares his experience and insights on why some digital products succeed and others fail. By examining real-life examples, he outlines six essential secrets for creating digital products that sell: understanding market demands, analyzing top-selling

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21:34

How To Create a Brand Kit for Your Business

optYOUmize ·

2024/09/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram explains the importance of creating a brand kit for maintaining a consistent visual identity across various platforms. He outlines the key components of a brand kit, including logos, color palettes, and typography. Ingram emphasizes that a well-structured brand kit not only strengthens brand recognition over time but also streamlines the creative process for the

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24:03

11 Tips To Boost Website Sales and Conversions

optYOUmize ·

2024/09/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram shares 11 effective strategies for converting website visitors into leads and buyers. Brett highlights essential elements—such as understanding conversion rates, enhancing user experience, ensuring site speed and mobile responsiveness, leveraging multimedia content, using case studies, social proof, and live chat features, creating urgency with scarcity, offering

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23:16

What Makes a Great Entrepreneur?

optYOUmize ·

2024/09/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram discusses six essential personal development traits that highly successful entrepreneurs possess. Starting with the importance of mindset, Ingram discusses how a positive and success-oriented mindset can drive both business and personal growth. He then covers the significance of goal setting and planning, emphasizing the SMART goal framework. The third trait explores effective time

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24:46

20 Years of Entrepreneurial Experience in 20 Minutes

optYOUmize ·

2024/09/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary In this episode, Brett Ingram shares eight invaluable lessons gleaned from his two-decade journey in entrepreneurship. He discusses the importance of passion over profits, taking action, having a mentor, leveraging the help of others, valuing time, accepting challenges, gaining perspective, and the potential for entrepreneurship to provide a dream lifestyle. Brett emphasizes learning from both personal

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21:34

The #1 Thing Every Entrepreneur Should Do Right Now

optYOUmize ·

2024/09/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Host Brett Ingram, an entrepreneur and award-winning product creator, addresses a crucial action that every entrepreneur must take: building a loyal following. He explores why this step is paramount regardless of your current business success or situation. By sharing oneself, their message, thoughts, and ideas through any effective medium, entrepreneurs can leverage audience engagement, increase brand

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19:47

Why Some People Achieve Their Goals and Others Don't

optYOUmize ·

2024/09/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Entrepreneur Brett Ingram discusses the challenging yet fulfilling journey of achieving goals. He explores why some people succeed while others don't, despite hard work and determination. Using examples from business, sports, and entertainment, Ingram illustrates how factors like natural ability, timing, and luck play significant roles in success. The overarching message emphasizes the importance of the

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21:09

Promote Your Website Without Spending a Dime

optYOUmize ·

2024/09/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Host Brett Ingram, an entrepreneur and award-winning product creator, shares five underutilized methods to drive web traffic. He contrasts these methods with traditional ones like SEO, ads, and social media marketing, noting the challenges those present such as competition and high costs. Brett introduces guest blogging, community engagement, press releases, podcast guesting, and collaborations with

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23:33

How To Find Your Entrepreneurial Vision and Purpose

optYOUmize ·

2024/09/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram shares insights on how entrepreneurs can discover their vision and purpose using nine key questions. Addressing both those with a clear vision and those still searching for direction, Brett offers practical advice on achieving success and fulfillment in business and life. He draws on personal experiences and emphasizes the importance of clarity, passion, and continual self-reflection in the

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23:29

The Power of Storytelling in Sales

optYOUmize ·

2024/09/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Summary Host Brett Ingram explores why storytelling is one of the most effective marketing tools for entrepreneurs. He discusses the origins and enduring power of stories, highlighting nine key reasons stories work well in marketing. These include creating emotional connections, building relatability and empathy, enhancing memory retention, simplifying complex information, increasing engagement, building

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23:20

Outsourcing: How You Know It's Time To Delegate

optYOUmize ·

2024/09/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary Brett Ingram shares crucial insights into why and when entrepreneurs should consider outsourcing tasks. He discusses the benefits of hiring freelancers, especially for overwhelmed solopreneurs, and outlines 14 signs indicating it's time to outsource. From feeling constantly overwhelmed to forgetting important tasks, Ingram uses personal anecdotes to illustrate how outsourcing can streamline business

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20:33

Turning Adversity into Opportunity

optYOUmize ·

2024/08/31

watch this episode on YouTube: optYOUmize Podcast with Brett IngramSummary In this episode of optYOUmize, host Brett Ingram, an entrepreneur and award-winning product creator, explores the paradoxical gift of adversity in both life and business. Through personal stories of overcoming significant challenges, including the loss of critical work and a steep decline in email marketing performance, Brett illustrates how setbacks can force important decisions, inspire action, and clarify goals. By

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24:10

Morning Habits That Make You Feel Unstoppable

optYOUmize ·

2024/08/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummary In this podcast episode, Brett Ingram shares 12 powerful morning habits that can help entrepreneurs and high achievers wake up feeling unstoppable each day. These habits range from waking up early and exercising to practicing gratitude and planning for the next day. By incorporating these habits into your routine, you can set a positive tone for the day, increase productivity, and achieve your goals more

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22:01

Fantasy Football and Business: 7 Lessons That Apply...

optYOUmize ·

2024/08/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores the surprising parallels between fantasy football and business. Brett, an entrepreneur and award-winning product creator, shares his personal experience with fantasy football and digs into the valuable business lessons one can draw from the game. From strategic planning and decision-making to competitive advantage and budgeting, Brett illustrates how skills honed in fantasy football can

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22:57

11 Places To Find Any Freelancer You Need

optYOUmize ·

2024/08/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram guides entrepreneurs through the process of finding and hiring freelance talent to support their business growth. Ingram shares his own journey and experiences with hiring freelancers, detailing both the challenges and successes. He offers an in-depth look at popular platforms such as Upwork, Fiverr, Freelancer, TopTal, LinkedIn ProFinder, Behance, Dribbble, GitHub Jobs, PeoplePerHour, and

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24:44

Should Every Entrepreneur Invest in Coaching?

optYOUmize ·

2024/08/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores the significant impact that coaching can have on entrepreneurs and their businesses. Brett discusses how coaching increases the long-term survival rate of startups, improves decision-making, boosts productivity, and helps entrepreneurs overcome common challenges. He emphasizes the importance of developing an entrepreneurial mindset and demonstrates how a coach’s experience can guide

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22:50

Maximize Your Productivity: 8 Essential Hacks for...

optYOUmize ·

2024/08/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram shares eight effective productivity hacks designed specifically for busy entrepreneurs to help them manage their time, prioritize tasks, and balance their personal life with their business commitments. From time blocking to the 80/20 rule, Brett provides actionable strategies to optimize daily routines and achieve greater success. Chapters The Challenges Entrepreneurs Face

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