The Business Animal

So admit it — you’ve taken more than one quiz online, right? We all love taking these quick — sometimes serious, sometimes not-so-much — quizzes that reveal things we may not have considered. People love learning new things about themselves AND seeing how they compare to their friends and colleagues. The subject of this episode is using quizzes as content and lead generation. Kim and Cara share their five favorite types of quizzes — and give examples of each plus tips on writing and publishing your

Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions. On this episode, Cara and Kim talk in depth about social proof. What is social proof and why does YOUR animal, pet or equine-based business need it? Animal-based business owners are more than happy to “talk up”

Email marketing, like all digital marketing, has evolved in the past decade. Gone are the days where you could just send out a weekly newsletter and call your email marketing program a winner. Today, you need to target your emails to meet consumers and customers right where they are on their customer journey — and move with them as they step forward from potential lead to sale and follow through so they become loyal customers.On this episode, Kim and Cara take a deep dive into the world of Evolved

Consumers are inundated with hundreds — if not thousands — of marketing images every day. How do you choose images that get noticed, communicate your brand message, and create an action that results in a sale? In this episode, Kim and Cara give you some insight on what you should consider when choosing that perfect image to represent your business.Think about all the images you see on a daily basis. From social media to the billboards you drive past to the packaging on your favorite products. You

Building a network is one of the best — and most important — things you can do in your life and your business. Whether you’re in growth mode with your business or learning how to balance life with entrepreneurship, your network is there to support you and motivate you. In this episode, Kim and Cara talk about how to build a Sustainability Squad. This is your support network as an entrepreneur, and the people you recruit for this squad can make a huge difference in your bottom line and your peace of

Did you plan to be an entrepreneur — or did it just happen? In this episode we’ll discuss our Big 3 Things we wished we’d known before we became entrepreneurs. Plus you’ll learn some great trivia about both of us — including those careers we had planned and how it all evolved into the businesses we succeed at today.What to listen for:How two ambitious, conscientious women turned their passion for photography and animals into successful careers — without having a formal education in photography or

First Episode February 16! Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school- and have you wagging your tail with joy.