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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

30:22

EP132 - How to Recruit and Retain the Right People in...

The IT Experts Podcast ·

2023/05/19

Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize’s focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined

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23:07

EP131 - Getting Started with Marketing - Powerful...

The IT Experts Podcast ·

2023/05/12

First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM

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21:12

EP130 - Getting Started with Marketing - Magic...

The IT Experts Podcast ·

2023/05/05

This second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what’s important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this

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17:39

EP129 – Getting Started with Marketing - The Perfect...

The IT Experts Podcast ·

2023/04/28

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don’t know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the

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16:48

EP128 – How to Turn Bad Day Into a Great Day with Ian...

The IT Experts Podcast ·

2023/04/24

In this episode of the IT Experts Podcast, it’s just me with another life-changing conversation for you It is important for us to understand that not every day can be full of fun, happiness and progress. However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day. At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as business

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18:07

EP127 - Daring to Delegate - The Art of Supercharging...

The IT Experts Podcast ·

2023/04/17

I am lucky to speak to you about a very important strategy. Let’s unbuckle this D-word that will help us boost our MSP growth in every aspect. For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work. I also love how this episode

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EP126 - State of the 2023 IT Channel with Greg Jones...

The IT Experts Podcast ·

2023/04/03

If you didn’t know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the

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35:44

EP126 - State of the 2023 IT Channel with Greg Jones...

The IT Experts Podcast ·

2023/04/03

If you didn’t know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the

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EP126 - State of the 2023 IT Channel with Greg Jones...

The IT Experts Podcast ·

2023/04/03

If you didn’t know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the

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23:17

EP125 - Picking Low Hanging Fruit with Stuart Warwick...

The IT Experts Podcast ·

2023/03/27

I am delighted to have Stuart back on the Podcast and share how your MSP can effectively maximize revenue and increase it’s profitability without having to ramp up your Sales and Marketing. In his words, Stuart revealed the secret weapons which is a big reason of how long-term client relationships and sustainable businesses happen. Stuart and I talked about effective strategies from our client framework that is part of the massive subject of Account management. We run through our 5-step

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26:48

EP124 - Do You Buy a Fiat or a Ferrari with Daniel...

The IT Experts Podcast ·

2023/03/20

This year, everyday we hear about the financial crisis, recession, and all kinds of dangers in our business and to be honest it can be quite mind boggling. However, in this episode, let me help you sort out your spending by bringing Daniel Welling and Adam Morris from the MSP Finance Team into the conversation, and we have a conversation about where you should really be putting your cash in a crisis! You will know how genuine we are in terms of our financing when you find out

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11:16

EP123 – Selling on Value Not On Price with Ian Luckett

The IT Experts Podcast ·

2023/03/13

I know there’s a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters. Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen! My 5 tips are ….. Get to know your customers' problems Understand their own growth

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30:48

EP122 - The 4 Tools Every MSP Needs to Manage Their...

The IT Experts Podcast ·

2023/03/06

We have previously heard from him in one of our episodes, Ben Spector from Zomentum shares his insights while we ask for his help in simplifying some of the key tools that MSPs need in their growth journey to reach their objectives or directions ahead. In the first few minutes, we will hear from Ben and specifically about the extensive measures his company takes in helping MSPs. He first shares his experiences and views on MSPs experiencing multi-stack issues and gives some tips on how to handle

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31:13

EP121 - How to Claim R&D Tax Relief as An MSP with...

The IT Experts Podcast ·

2023/02/20

No doubt, there are so many questions about this contentious R&D issue that we get from MSPs Join this conversation with Jack from P.S.S Limited – R&D Tax Expert, as he answers a fire hose of questions and overcomes some confusion to help us maximize our R&D tax credit claims. In the first few minutes, Jack shared some of his success stories and experience in what they do around the industry. I liked how he talked about the value of those small companies and the impact that this initiative

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35:17

EP120 - It's OK Not To Be OK with Nigel Moore & Ian...

The IT Experts Podcast ·

2023/02/06

Guess what, we are welcoming the second month of 2023 with Tech Tribe’s main man, Nigel Moore. If you have been tuning in since last year of our IT Experts Podcast journey, you’d recall that Nigel and the Tech Tribe help connecting MSPs together with their trainings and resources. As we kickstart this fun (the start is even hilarious already!) yet worthwhile conversation, I asked Nigel about the “why” did he start to take courage in setting up his business. With that, I also let him share

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29:13

EP119 - How to Sell More Confidently and Feel Good...

The IT Experts Podcast ·

2023/01/23

Just like the previous episode, we’re reaching miles across the United States as Brian Gillette from Feel-Good MSP joins us today. Listen in as he shares how his framework helped him survive and feel good about selling. More often than not, there are a few MSP owners who are naturally confident in marketing their products. I couldn’t help but get fascinated with our conversation in this episode, as Brian uncovered new perspectives in selling. He left us with a three-point agenda that would

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27:17

EP118 - How Automated Pentesting Can Secure and Grow...

The IT Experts Podcast ·

2023/01/16

We’re reaching all the way across to Atlanta, Georgia to talk with Alton Johnson, as he openly shares what he’s up to and how he developed his automating pentesting software for MSPs. He also shared his story since he was 11 years old and how his discoveries brought him to help MSPs. This podcast goes deep into all the elements around securing your MSP and how having a regular Pentest can help reduce and even sometimes GET Cyber-insurance. Alton clears the air for us and gave his 10 cents worth

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24:50

EP117 - New Year Dangers with Ian Luckett & Stuart...

The IT Experts Podcast ·

2023/01/09

In this episode of the IT Experts Podcast, together with Stuart, we claim this as the best year and moving forward, we will help you beat the dangers of what lies ahead. Either this is your best year or you just want to make it better, me and Stuart talked about crucial things that we have to get our knees on as we start or continue our business. Listen in as discussed in the first few minutes, how time management is key to productivity. Stuart gave some golden nuggets on how to tone down

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23:34

EP116 - Time to Raise Your Standards with Ian Luckett

The IT Experts Podcast ·

2023/01/02

Happy New Year and welcome to your best year yet! 💪🏼 In this episode of the IT Experts Podcast, I am giving you a “Motivated Firehose” that will definitely kickstart your 2023 by first, Raising your Standards. This is just the perfect way to start your New Year! It is usual that in every start of the year, we get to think of the things we want to change, let me help you as I give you some insights into how to identify what you want to do differently this year compared with last year!

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16:29

EP115 – How to Retain Your People with Ian Luckett

The IT Experts Podcast ·

2022/12/19

Nearing the holidays, I will help you unwrap effective tips on how to retain your people, especially since we are in a situation where we both deal with the challenges of remote and site works in today’s time. Make sure to take note of the action points and get yourself loaded as I shared and discussed every strategy, I am giving you. You can implement either one, two, three, four, or even all of the following steps: Recruiting the right people. Streamlining the onboarding process.

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277 results

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