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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

33:51

EP144 – The Art of Having a Difficult Conversation...

The IT Experts Podcast ·

2023/08/11

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into one or

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17:27

EP143 - Ask Stuart #4 - How Do I Get More Out of My...

The IT Experts Podcast ·

2023/08/04

We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team

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31:28

EP142 - Unravelling MSP Cyber Insurance with Trevor...

The IT Experts Podcast ·

2023/07/28

Trevor stressed the importance for MSPs to have the right products to meet their customer’s needs, which enable them to deliver on the promises made. As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover. During our conversation, we touched upon the topic of the importance of how compliance and the potential

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19:44

EP141 - Ask Stuart #3 - Where do I start with...

The IT Experts Podcast ·

2023/07/21

Marketing is often described as the ‘holy grail’ of being able to scale your MSP effectively. Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you’ve tried several different tactics, and nothing seems to work. If this sounds familiar, you’ll want to give this episode a listen! We kick off by discussing the shift in customer behaviour, brought about by our digital-first

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13:24

EP140 - Ask Stuart #2 - How Do I Find More Time in My...

The IT Experts Podcast ·

2023/07/14

Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growth and

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17:02

EP139 – Ask Stuart #1 – Where Do I Start When Growing...

The IT Experts Podcast ·

2023/07/07

Stuart answers this question by sharing five key points. First up - the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions. Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish to do

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21:49

EP138 – The Secret to Building a Pipeline of Profit...

The IT Experts Podcast ·

2023/06/30

We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource. Stuart highlights the importance of planning and preparing for

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21:53

EP137 – The Secret to Building a Pipeline of Profit...

The IT Experts Podcast ·

2023/06/23

Welcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients. In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpins how

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17:45

EP136 – The Secret to Building a Pipeline of Profit...

The IT Experts Podcast ·

2023/06/16

In this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start unlocking

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35:01

EP135 - Why the IT Channel Is Broken with Phylip...

The IT Experts Podcast ·

2023/06/09

Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons and

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11:21

EP134 - Break Fix Edition - Regaining Focus After 40...

The IT Experts Podcast ·

2023/06/02

By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips: Communicate and Check-In with Your Team Revisit Financial and Business Targets Create Weekly Outcomes Tune in as we dissect these tips in a quick, short, sharp blast, to help you regain your focus and momentum this year. Don’t forget to listen to Episode 100 - How to Align Your Team So You Can Step Back from Operations with Stuart Warwick & Ian

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31:41

EP133 – Securing Your Stack with Andrew Eardley from...

The IT Experts Podcast ·

2023/05/26

Andrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing some of the

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30:22

EP132 - How to Recruit and Retain the Right People in...

The IT Experts Podcast ·

2023/05/19

Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize’s focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined

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23:07

EP131 - Getting Started with Marketing - Powerful...

The IT Experts Podcast ·

2023/05/12

First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM

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21:12

EP130 - Getting Started with Marketing - Magic...

The IT Experts Podcast ·

2023/05/05

This second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what’s important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this

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17:39

EP129 – Getting Started with Marketing - The Perfect...

The IT Experts Podcast ·

2023/04/28

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don’t know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the

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16:48

EP128 – How to Turn Bad Day Into a Great Day with Ian...

The IT Experts Podcast ·

2023/04/24

In this episode of the IT Experts Podcast, it’s just me with another life-changing conversation for you It is important for us to understand that not every day can be full of fun, happiness and progress. However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day. At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as business

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18:07

EP127 - Daring to Delegate - The Art of Supercharging...

The IT Experts Podcast ·

2023/04/17

I am lucky to speak to you about a very important strategy. Let’s unbuckle this D-word that will help us boost our MSP growth in every aspect. For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work. I also love how this episode

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EP126 - State of the 2023 IT Channel with Greg Jones...

The IT Experts Podcast ·

2023/04/03

If you didn’t know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the

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35:44

EP126 - State of the 2023 IT Channel with Greg Jones...

The IT Experts Podcast ·

2023/04/03

If you didn’t know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the

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289 results

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