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PODCAST

Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies

arts books

All Episodes

45:52

Fully Booked EP48: One Author’s Path to...

Fully Booked: The Hidden Gems Author Podcast ·

2022/12/15

Traditional publishers were once the gatekeepers - deciding exclusively which stories were worthy of publishing, and often only because they fit the mold of what they “thought” would sell. The beauty of self-publishing is that it transferred that power back where it belonged - to the readers themselves, who now had a chance to decide for themselves what they wanted to read. By allowing anyone to publish their stories, the marketplace gained a diversity of voices and flourished as previously

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44:35

Fully Booked EP47: Keeping Your Publishing Empire...

Fully Booked: The Hidden Gems Author Podcast ·

2022/12/08

In previous episodes, we've discussed the benefits authors earn by staying organized - a complicated enough task for the independent author, who needs to do so much more than simply write their books, and one that becomes even more complex with each new novel published. Everybody has their preferences on how to keep track of everything, with ingenious authors creating systems that range from using handwritten notes to creating complex spreadsheets. However, there is one piece of software that

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55:45

Fully Booked EP46: Getting a Movie or Series Deal for...

Fully Booked: The Hidden Gems Author Podcast ·

2022/12/01

The dream of most authors is to one day have their book adapted into a movie or television show, but very few of us are fortunate enough to ever have that happen. Many people believe you need a mega-series that’s sold millions of copies before any production companies will consider optioning your work for the screen, but today’s guest proves this isn’t necessarily the case. Long time independent romance author Alana Albertson already had a lot of success with her novels, but was never able to get

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44:06

Fully Booked EP45: How Can Writers Stay Organized and...

Fully Booked: The Hidden Gems Author Podcast ·

2022/11/24

A lot of writers struggle with organizational skills, which can be a problem since keeping yourself organized and motivated is often the key to a successful career as a self-published author. That’s why learning tactics and strategies to help manage your time and focus your attention can be incredibly powerful. So powerful, in fact, that author and public speaker Felice Cohen has become a ‘professional organizer’ and helps other authors conquer the organizational challenges she faced when starting

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51:23

Fully Booked EP44: How to Keep Your Characters...

Fully Booked: The Hidden Gems Author Podcast ·

2022/11/17

Whether you’re writing epic fantasy like George R. R. Martin or a 12-book Small Town Romance series, it’s often challenging keeping up with a large cast of recurring characters - and avid readers are often all too eager to point out inconsistencies! That’s why it’s important to keep track of important biographical details for your characters, and remember all the events and relationships they have going on. This is a challenge that romance author Anna J. Stewart is all too familiar with, and on

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41:46

Fully Booked EP43: The Importance of Research for...

Fully Booked: The Hidden Gems Author Podcast ·

2022/11/10

Unless you’re already a subject matter expert, most books require some level of research. That may seem more obvious with non-fiction, but even many fiction novels require some level of knowledge that you may not already have. Maybe the book takes place in an unfamiliar setting or time period, or perhaps the characters have jobs or belong to organizations you aren’t completely familiar with. Whatever the case, details matter and while you may think that you can fudge some things, there are readers

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47:24

Fully Booked EP42: How to Pivot to Keep Up with an...

Fully Booked: The Hidden Gems Author Podcast ·

2022/11/03

Tastes and trends among readers change, but learning to pivot and adapt to an evolving marketplace doesn’t necessarily mean selling out. Paying attention to the market and what people are looking for is smart business, and a savvy self-publisher can find ways to appeal to what readers want while still remaining true to themselves as writers. That’s exactly what contemporary romance author Leah Busboom discovered when her first books initially failed to find the success she felt they

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53:48

Fully Booked EP41: How Can You Market Audiobooks?

Fully Booked: The Hidden Gems Author Podcast ·

2022/10/27

In Episode 2 of Fully Booked, Craig and Roland were joined by audiobook narrator, producer, and author Karen White of Home Cooked Books. She piqued a significant amount of interest in the growing audiobook market, so today we welcome her back to discuss the second challenge authors face when turning their written word into spoken media - actually marketing their audiobooks! In this discussion, Karen sets the groundwork for how to approach presenting, promoting, and eventually marketing your

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45:09

Fully Booked EP40: Getting the Most Value from your...

Fully Booked: The Hidden Gems Author Podcast ·

2022/10/20

In Episode 9 of Fully Booked, Craig and Roland spoke to two authors about the importance of Beta Readers. Today, we’re revisiting that topic with another special guest - J. L. Delozier, author of crime, mystery, and thriller novels, who not only relies on Beta Readers to polish her own books, but also Beta Reads books written by some of her colleagues. This has given her a unique perspective on Beta Reading because she’s seen both sides of it - and in this podcast, J. L. Delozier will use that

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47:58

Fully Booked EP39: Why a Traditionally Published...

Fully Booked: The Hidden Gems Author Podcast ·

2022/10/13

Despite the fact that the popularity of self-publishing continues to grow, often at the expense of traditional publishers, there are still some authors who are on the fence about which option is right for them. Today, we address that dilemma by talking with J.B. Manas - an author who’d already been published by traditional publishers, but very deliberately chose to self-publish his latest work. Jerry Manas, who writes fiction under the name J.B. Manas (and nonfiction under his full name), grew

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40:16

Fully Booked EP38: Industry Issues and News - October...

Fully Booked: The Hidden Gems Author Podcast ·

2022/10/06

As a semi-regular ongoing feature of Fully Booked, Hidden Gems covers news, issues or rumors that affect authors and publishing in general. Today, Craig and Roland are following up on a few issues we’ve previously discussed in blogs and on podcasts, plus one newly announced Amazon product. Amazon finally bows to industry pressures and announces planned changes designed to make their eBook return policy more restrictive and less likely to be abused Quick update to Vellum ePub kindle files – previous

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45:41

Fully Booked EP37: An Editor’s Advice on Thinking...

Fully Booked: The Hidden Gems Author Podcast ·

2022/09/29

When you’re trying to become a successful writer, one of the most important things you need to do is form a connection with your readers. The first step toward doing that is to really understand why people read and write in the first place, and then use what you learn to help improve your craft. At least, that’s what author and editor Peter Gelfan believes - our guest on today’s podcast. Peter believes it’s because great books often do more than just tell a story. They can also impart knowledge in a

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47:44

Fully Booked EP36: Are Independent Publishers a Good...

Fully Booked: The Hidden Gems Author Podcast ·

2022/09/22

There’s more to self-publishing than just writing. As a self-published author, writers are often forced to take on multiple different roles involved in marketing and selling the books they’ve written - and not every author is able or interested in that side of the industry. For many writers, the idea of having somebody else take on the responsibility of publishing and marketing your book is really appealing, which is why the option of finding an independent publisher seems like a great option

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50:08

Fully Booked EP35: Can Raising the Stakes Produce...

Fully Booked: The Hidden Gems Author Podcast ·

2022/09/15

Whether you’re writing a romance story or a thriller, your characters undoubtedly have goals - but how you communicate, escalate, and eventually let your characters achieve those goals (or fail to) often marks the difference between a well-written book and a great one. Today’s returning guest is Alex Kourvo, author of No Hero Wants To Save The World. She joins Craig and Roland to make the case that all of the stakes in your books are life and death, regardless of your genre - and communicating that

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57:24

Fully Booked EP34: Improving your keywords and...

Fully Booked: The Hidden Gems Author Podcast ·

2022/09/08

There are few self-published authors who haven’t at least heard of Kindlepreneur, Publisher Rocket, and its creator, Dave Chesson. Obsessed with data, Dave helped democratize access to Amazon’s behind-the-scenes sales and marketing information when he created Publisher Rocket, and today it’s become one of the most talked-about and hotly-reviewed self-publishing software tools on the market. But a tool is only useful if you know how to use it, and today Dave joins Craig and Roland to discuss just

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50:38

Fully Booked EP33: How Can Authors Get The Most Out...

Fully Booked: The Hidden Gems Author Podcast ·

2022/09/01

Using social media to market your books comes naturally for some authors - but for many others, it can feel like an absolute chore. After all, the goal should be using it to create a connection with your audience, which isn’t achieved by what so many of us do when we open an account for our pen name - which is generally just sending out the occasional post about our latest release. Using social media effectively is tricky, which is why we invited Aimee Ravichandran to help us figure it all out

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49:09

Fully Booked EP32: Should You Translate Your Books...

Fully Booked: The Hidden Gems Author Podcast ·

2022/08/25

Just because you only speak one language doesn’t mean you have to limit yourself to only selling your book to other speakers of that language. Translating your book can be a great alternative income stream, but it’s not something that a lot of self-publishers have experience with. The reason for that may be because there are a lot of steps and costs involved in the process, and very places that really lay out how to get it all done. That’s why we were excited to have author Lilian Monroe on with

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45:51

Fully Booked EP31: The Secret to Creating...

Fully Booked: The Hidden Gems Author Podcast ·

2022/08/18

If you think back across all of your favorite books and movies, it’s more likely that some of the great characters of those tales spring into your head faster than many of the grander plot details. Just as images of Darth Vader and Yoda are conjured up whenever we hear the words “Star Wars,” would “To Kill a Mockingbird” be so well-loved without the character of Atticus Finch? How many of us can recall the details of the mysteries he solved more vividly than the character of Sherlock Holmes himself

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46:04

Fully Booked EP30: Getting Satisfaction by Following...

Fully Booked: The Hidden Gems Author Podcast ·

2022/08/11

Most people measure self-publishing success by number of copies sold, or total profit earned. That makes sense, especially if you write for a living or to support your family. It also explains why so much of the conventional advice given to new authors is geared towards those goals, such as studying your genre, writing to market, or using cover designs that will be familiar to your readers. It's a safer path to success, while still allowing you to eventually build up a fanbase that can act as a

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49:09

Fully Booked EP29: Can Self-Published Authors Benefit...

Fully Booked: The Hidden Gems Author Podcast ·

2022/08/04

The idea that publicists are only employed by traditional publishers to work with their authors and aren’t used by self-publishers is as outdated as the idea that only a traditionally published author can make a living as a writer. Publicists can and do work with independent authors, but the author still must understand what sort of benefits they offer and whether it is the right time in their career to hire one. That’s the purpose behind today’s discussion with Mickey Mikkelson, founder of

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