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PODCAST

Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the

business marketing

All Episodes

00:08:02

172 | Content Marketing Planning Series Part 3:...

Marketing Strategy Academy with Jen Vazquez ·

2024/01/21

Sponsored by the Creative Marketing Summit a free marketing summit for female service providers. Sign up: ⁠https://creativemarketingsummit.com⁠ Content Marketing Planning Masterclass: https://thepinterestqueen.com/planning Welcome back to our journey into crafting a content strategy that truly shines! In this third installment of our series, we're focusing on how to pick the perfect core content for your brand and how AI, specifically ChatGPT, can be a game-changer in your content creation

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00:11:41

171 | The Art of Repurposing Content for Marketing...

Marketing Strategy Academy with Jen Vazquez ·

2024/01/17

Did you know there's a little-known secret that can take your content and marketing strategy to a whole new level? Well, buckle up because we're about to dive into the wonderful world of content repurposing, where a single spark of inspiration can be transformed into a dazzling fireworks display of engagement. In this playful yet informative article, we'll unlock the mysteries behind content repurposing and show you how it can revolutionize your marketing game. Get ready to unleash your

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00:15:01

170 | Diving into the 2024 Pinterest Predicts Report

Marketing Strategy Academy with Jen Vazquez ·

2024/01/14

Today, we're diving into a treasure trove of insights – the 2024 Pinterest Predicts Report. This isn't just any report; it's a crystal ball into the future of consumer trends, and guess what? It's a game-changer for marketers and creatives like us! Let's unpack the magic of this report and explore how it can turbocharge our marketing strategies. See all the trends, get Pinterest's report, and more:

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00:14:05

169 | Content Marketing Planning Series Part 2:...

Marketing Strategy Academy with Jen Vazquez ·

2024/01/07

Sponsored by the Creative Marketing Summit a free marketing summit for female service providers. Sign up: https://creativemarketingsummit.com Welcome to the second part of our Marketing Planning Series! In the previous installment, we delved into the importance of data-driven marketing and how Google Search Console can provide valuable insights into your content's performance. Now, armed with data, it's time to translate these insights into a well-crafted content strategy for the upcoming

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00:09:29

168 | Content Marketing Planning Series Part 1 |...

Marketing Strategy Academy with Jen Vazquez ·

2024/01/04

Are you ready to supercharge your content marketing strategy with data-driven insights? In today's fast-paced digital landscape, staying ahead of the competition is crucial. Join us in this exciting new series as we embark on unlocking the power of data-driven marketing. Welcome to Part 1 of our Marketing Planning Series, where we'll dive into the world of Google Search Console and reveal how it can revolutionize your marketing game! → Register for free

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00:20:55

167 | How Your Core Values can make marketing easier...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/31

Ever learn about “core values” where you circle the words that aline with your core values? Today, my guest is going to be sharing a different perspective and one I think you’ll love! What we covered: --What jobs came before what Ati is doing now -- Authenticity: We discussed how business owners, especially women in their early business years, ensure that their authentic selves shine through in a way that truly impacts their audience and potential clients -- Core Values – we covered a ton in this

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00:07:26

166 | Affiliate Marketing on Pinterest

Marketing Strategy Academy with Jen Vazquez ·

2023/12/29

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? This comprehensive guide will delve deep into the world of monetizing Pinterest through organic affiliate marketing. We'll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest's unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this

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00:35:40

165 | How Your Core Values can make marketing easier...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/24

Ever learn about “core values” where you circle the words that aline with your core values? Today, my guest is going to be sharing a different perspective and one I think you’ll love! What we covered: --What jobs came before what Ati is doing now -- Authenticity: We discussed how business owners, especially women in their early business years, ensure that their authentic selves shine through in a way that truly impacts their audience and potential clients -- Core Values – we covered a ton in this

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00:35:30

164 | Wedding Business SEO Unveiled with Nergis...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/17

Part 2 Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around. This was so juicy that it will be a two-part podcast episode. What we covered: What jobs came before Negis' business For wedding businesses navigating through the competitive market, why should SEO be a non-negotiable investment and how does it strategically fit into their overall marketing plan? Nergis sheds light on the interplay

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00:06:48

163 | What Is The Difference Between A Pinterest...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/11

Let’s uncover the differences between a Pinterest Manager and a Pinterest-savvy Virtual Assistant (VA). Let’s explore the unique strengths each role brings to the table, helping you make an informed decision for your Pinterest strategy. 🎥 Want to watch the podcasts? Interviews: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@marketingstrategyacademy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Marketing + Pinterest Education: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/jenvazquez⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔔 Subscribe to the Marketing Strategy

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00:27:24

162 | Wedding Business SEO Unveiled with Nergis...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/10

Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around. This was so juicy that it will be a two-part podcast episode. What we covered: What jobs came before Negis' business For wedding businesses navigating through the competitive market, why should SEO be a non-negotiable investment and how does it strategically fit into their overall marketing plan? Nergis sheds light on the interplay between

en

00:10:42

161 | The Power of Pinterest Funnels for...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/03

161 | The Power of Pinterest Funnels for Service-Based Business Owners --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message

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00:32:57

160 | Embrace the Power of Video for Small Business...

Marketing Strategy Academy with Jen Vazquez ·

2023/12/03

Today, we're tackling a topic that's been buzzing in the business world: Why is video resisted by so many? I’m excited we’ve got an expert to not only unravel the mystery but also provide actionable advice to kickstart your video journey. Get ready to transform your business with the magic of video. Here's what we discussed: What jobs came before Bernadette's business and how she got where she is today? Why video is resisted by so many For those new to using video, what

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00:07:12

159 | Pinterest Trends: GIFTING SEASON

Marketing Strategy Academy with Jen Vazquez ·

2023/11/29

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁. Key trends160% increase in “christmas stockings”155% increase in “pink stanley cup”145% increase in “wrapping paper”130% increase in “christmas pajamas” among Gen Y45% increase in “green velvet dress”30% increase in “lego sets” Trend Blog:

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00:23:32

158 | Creating a personality-packed website to turn...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/26

Ready to transform your online presence into a magnetic force? Today, we're stepping into the vibrant world of bold, sassy, and uniquely designed websites. We’re going to be answering the question of how can a personality-packed website be the secret sauce to turning casual visitors into raving fans and clients. We discuss: -- Katelyn's journey from a toxic work environment to becoming the CEO of Launch the Damn Thing!® -- What strategies do you use to infuse the unique essence of your

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00:11:54

157 | Lead Magnets: How Service Providers Can Grow...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/24

In today's competitive business arena, the quest for clients can sometimes feel like an epic battle. But guess what? There's a hidden superpower that can not only set you apart from the competition but also magnetize clients to your service. Meet lead magnets – the unsung heroes of your service provider journey. In this video, we're about to unveil the true magic of lead magnets and how they can revolutionize your service-based business. We'll dive into the art of crafting

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00:36:52

156 | How to Achieve Your Business Goals as a...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/19

Have you ever wondered why some solopreneurs seem to effortlessly achieve their business goals while others struggle to make progress? Today, we're diving into the world of goal-setting and business success with my guest, a seasoned expert in helping solopreneurs turn their dreams into reality. Stay tuned to discover the secrets behind setting and reaching your business goals, and how you can unlock your full potential as a solopreneur. Sarah Duran, founder of Fruition Initiatives, is an

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00:06:57

155 | What Are People Searching For on Pinterest This...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/15

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. So, spill the tea and let me know how you’re spending the holidays over on Instagram. Key trends 5x increase in "thanksgiving sangria" 5x increase in "outdoor gingerbread house decorations" 190% increase in "hanukkah decorations" 185%

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00:19:35

154 | Grow Your YouTube Channel with Pinterest: 7...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/12

Do you have a YouTube channel but find it challenging to get more views and grow your audience? If so, you're not alone. But here's some good news – there's a powerful yet often overlooked platform that can help you increase your YouTube views: Pinterest. Alright, let’s dive in! Comment if any tip surprised you or if I forgot something you think is helpful/important. 🎥 Want to watch the podcasts? Interviews:

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00:07:14

153 | What Are People Searching For On Pinterest This...

Marketing Strategy Academy with Jen Vazquez ·

2023/11/09

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️. First, Welcome back! If you’re new around here, I’m Jen Vazquez and I share Marketing (especially Pinterest), workflows, and content creation and repurposing. If you’d like to learn about those topics, subscribe and ring the bell to be notified when we release new videos twice a week! LEt’s dive in! It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes,

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