PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

17:33

Nofollow Links, Brand Mentions & $508 Backlinks - The...

The Edward Show ·

2025/06/29

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: - Why NoFollow links still matter - The most popular shady black hat backlink methods - How unlinked brand mentions influence rankings - Whether a $508 backlink is actually worth it - What’s working in link building right now - and what’s risky - Why you don’t always need backlinks to rank - And whether using Google’s disavow tool will annihilate you I

08:48

How We Spotted a $15K/Month Keyword Opportunity Using...

The Edward Show ·

2025/06/28

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Google Sheets + AI to filter thousands of keywords instantly - The methodology for what keywords to go after - How to avoid common mistakes when using AI

12:59

Why SEO Still Matters in 2025 (More Than Ever)

The Edward Show ·

2025/06/27

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms. What you'll learn: - How SEO knowledge translates to AI optimization - Top-ranking content is often what AI tools surface; knowing SEO helps you rank in AI-driven results. -

01:25:01

2025 LinkedIn Ads Playbook: Organic Amplification,...

The Edward Show ·

2025/06/26

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale. From B2B funnels that convert, to why thought leadership ads outperform traditional campaigns, to the truth about Google Ads, attribution, and startup chaos - this episode is loaded with insights for founders, marketers, and growth

14:49

Fate of the Human-Created Web Addressed by Google CEO

The Edward Show ·

2025/06/25

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What’s Covered: - How Google’s AI Overviews and AI Mode are impacting search behavior - Whether Google is still committed to sending traffic to human-created websites - Why clicks from Google Search are dropping - and who’s affected

01:30:56

What Ancient Rome Can Teach Us About Influence,...

The Edward Show ·

2025/06/24

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar’s third-person dispatches to Augustus’ image management masterclass, this episode explores the tools Rome used to dominate the narrative - across architecture, coins, rumors, and gladiator games. If you're building a business, crafting a

11:06

Google Dropped Support for These Schema Types -...

The Edward Show ·

2025/06/23

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You’ll learn: - Why niche schema doesn't move the needle - What Google actually says about structured data - Whether schema helps with AI visibility - Whether LLMs.txt helps with AI visibility like the TikTok SEO experts say -

08:38

Why Most SEOs Still Get Image SEO Wrong - And How to...

The Edward Show ·

2025/06/22

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip - and how fixing them can lead to more traffic, better rankings, and increased visibility for your brand. You'll learn: - Why image SEO is still widely

11:18

Is the SEO World Collapsing?

The Edward Show ·

2025/06/21

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You’ll learn: - Why so many pages are getting removed from Google’s index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding - Why transactional keywords are your best friend - How to adapt without panicking If you’re feeling overwhelmed by all the changes - this episode is for

14:30

How to Get Better at SEO Keyword Research

The Edward Show ·

2025/06/20

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today? You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results. What

14:20

Why Google Is De-Indexing Pages After 130 Days (And...

The Edward Show ·

2025/06/19

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rule is and why it matters - How Google decides which pages to keep or drop - Real-world case studies across different industries - How to identify at-risk

01:17:43

Is SEO Being Rewritten? Yoast Principal SEO on AI...

The Edward Show ·

2025/06/18

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel content are evolving - Why bottom-of-funnel and brand-driven content are becoming king - What Google might look like in the next few years - Scaled content,

06:29

Why Your Homepage Shouldn't Rank for Keywords (Old...

The Edward Show ·

2025/06/17

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust, and

10:05

Top SEO Myths Busted: What Really Matters in 2025

The Edward Show ·

2025/06/16

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran or just trying to figure out if Google really cares about your sitemap, this episode’s for you. Featuring: - The myth that just won’t die: “SEO is dead”

11:06

Why Google Is De-Indexing Your Pages (And Boosting...

The Edward Show ·

2025/06/15

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover: - The data behind Google's index purge - Why user-generated content (UGC) is being prioritized - The rise of short-form video in search rankings - What

01:09:58

How to Grow an SEO Agency from $0 to 8 Figures (with...

The Edward Show ·

2025/06/14

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to build a scalable agency without getting stuck in client work - How to get your first clients with no money and no network - Using AI to improve agency

16:33

Google De-Indexing Millions of Pages: What’s Happening?

The Edward Show ·

2025/06/13

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be changing - Whether this is connected to an upcoming Core Update - What you can do if your pages were de-indexed I’ll also share what other SEOs are seeing and

09:29

LLMs.txt - What It Is and Do You Need One?

The Edward Show ·

2025/06/12

E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth adding? I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape. I also checked some of the biggest SEO and tech sites to see how they’re approaching it - and the results will surprise you. Topics covered: - What LLMs.txt actually does - How AI tools (like ChatGPT, Gemini, Claude, and Perplexity) use it -

09:40

Why You're Not Ranking on Google: Top 3 SEO Mistakes...

The Edward Show ·

2025/06/11

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its marketing, and its links. You wouldn’t trust a doctor who tells you to do a dramatic lifestyle change or surgery based off a cursory inspection - and so you

15:21

State of Search 2025: The 4 Most Eye-Opening SEO &...

The Edward Show ·

2025/06/10

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video - is shaping search results - Why most marketers ignore the most profitable keywords - and why that’s a mistake - The real numbers behind AI tools vs

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The Edward Show

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