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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

22:54

#260: How To Set SMART Marketing Goals For Client...

6 Figure Creative ·

2023/06/13

Here's a wild guess: I bet you've never set a real marketing goal for your business. Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise. When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing. How are you going to put together any sort of marketing plan without setting marketing goals? Now, I get it. I'm sure you have plenty of ideas fluttering around in your

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17:23

#259: How To Stop Being A Copycat Freelancer | Back...

6 Figure Creative ·

2023/06/06

In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma. Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years. Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be? Most

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25:32

#258: 6 Methods For Promoting Your Freelance Business...

6 Figure Creative ·

2023/05/30

Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion. Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do. They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle. This situation

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30:37

#257: Pricing For Freelancers: 5 Ways To Set Your...

6 Figure Creative ·

2023/05/25

This week we're tackling a challenge we all face as creatives: how should we price our work? Getting this right is a huge deal, but damn it can be tricky! Pricing your services isn't just about picking a random number. A lot of us tend to set our rates by looking at what others charge or by trusting our gut. If that sounds like you, no shame, but this is the #1 way you end up undervaluing your work and undercharging. Part of this is about self-confidence, part of it's the fear of losing a gig. If

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16:30

#256: Choosing The Right Services To Sell As A...

6 Figure Creative ·

2023/05/23

Our ongoing series, Back to Basics, is all about diving deep into the foundation of freelancing. Today's focus is on the services (i.e. products) we offer as freelancers. This is the biggest difference between successful and struggling freelancers. All too often, we choose our services based on what WE want, while putting little to no thought into what our clients want. It's like trying to sell a product with a flaw. Think of any garbage Amazon purchase you've made, where the only review you'd give

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9:22

#255: Marketing... WTF Is It, And Do Freelancers Even...

6 Figure Creative ·

2023/05/18

We're navigating a series right now that we've lovingly titled "Back to the Basics." I'm particularly excited about today's episode where we peel back the layers on a topic that's often shrouded in mystique, over-complication, or sometimes, just plain neglect: Marketing. You might ask, what exactly is marketing? Well, let's simplify it. As I've mentioned in previous episodes, the core of marketing is about presenting the right message, to the right person, at the right time. Yes, it really can be as

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23:14

#254: Cash Flow Management: How To Never Run Out Of...

6 Figure Creative ·

2023/05/16

We all know that the freelancing world is thrilling, fulfilling, and at times, let's be real, a bit terrifying. One of the most daunting parts of freelancing (and one that I've grappled with myself) is cash flow management. In today's episode, we're diving deep into this crucial topic. The one thing I want you to take away from this episode is how to skillfully manage your cash flow so you never have to see your bank balance hit zero. I'm sure you've heard this saying before: "Businesses don't fail,

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16:43

#253: The Freelancer's Guide to Automated Budgeting |...

6 Figure Creative ·

2023/05/11

Here's how most freelancers manage their money... Step 1: They check their bank account Step 2: They wonder where all their money went. If that sounds like you, then I want to help you avoid running your business like that. I've taken the time to simplify the budgeting process for you, focusing on creating an easy, actionable system that you can actually use. This episode is short, sweet, and perfect for those who are looking to get a handle on where all your damn money is going. My goal is to help

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15:16

#252: Choosing The Right Bank For Your Business (And...

6 Figure Creative ·

2023/05/09

We're continuing our "Back to Basics" series, and in this episode, we're diving into the not-so-exciting world of business banking for freelancers. But before you think about skipping this one, let me tell you why it's a must-listen. As someone who's gone through more than 10 different banks over my freelancing journey, I've learned a thing or two about what it takes to find the right bank for your freelance business. Why is this so important? Well, if you're unhappy with your current bank or just

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10:48

#251: LLC vs Sole Proprietor: Which Is Best For...

6 Figure Creative ·

2023/05/04

If you've ever wondered whether you should operate as a sole proprietor or form an LLC, this episode is just for you! We'll dive into my own personal journey, why I avoided LLCs for so long, and ultimately, how you can make the best decision for your freelance business. Now, I want to point out that this discussion is specifically for US-based freelancers. I wish I could cover every business entity in every country, but my knowledge is limited to what's available in the US. So, if you're based

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14:33

#250: Back To Basics: Avoiding The Common Mistakes of...

6 Figure Creative ·

2023/05/02

I wanted to share something with you that's been on my mind lately... as a self-taught entrepreneur, I skipped SO many of the basics when it comes to running a healthy business. This dawned on me when I found myself looking up answers to things most people should know when they first start their businesses. This made me realize that the vast majority of freelancers probably have similar blind spots in their own businesses, so I've decided to do something to celebrate our 250th episode... We're

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33:09

#249: Streamlining Your Freelance Workflow: How Mike...

6 Figure Creative ·

2023/04/25

This week's episode of the 6 Figure Creative podcast is part 2 of my in-depth discussion with Mike Cervantes. Mike is a highly successful freelance mastering engineer who has collaborated with renowned artists such as Dolly Parton, Avril Lavigne, and Snoop Dogg. His impressive achievements include over 23 Billboard #1s and at least two gold records. In this episode, Mike shares his secrets on how he's built out systems to manage and fulfill thousands of projects per year. He also discusses the

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53:03

#248: Client Acquisition For Mastering Engineers: How...

6 Figure Creative ·

2023/04/18

Ever felt like you're a tiny fish who's struggling to stand out in a vast ocean? Like you're drowning in the "sea of sameness" in an overcompetitive industry? If that's you, here's the good news: There's hope... You can still succeed... even when you're starting out as a "copycat" in a highly competitive market. This week's episode is a must-listen for anyone looking to make a name for themselves in the audio industry (or any competitive industry, for that matter) Meet Mike, a multi-six-figure

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38:10

#247: The 3 Building Blocks of a Fine-Tuned Freelance...

6 Figure Creative ·

2023/04/11

Do you ever feel like your freelance business could be so much more, but you're missing a few key ingredients? Imagine a world where your perfect clients are eager to work with you, your rates keep climbing, projects run like a well-oiled machine, and clients keep coming back for more. We've got just the right insights for you in our latest podcast episode! In this episode, we'll explore the essential elements needed to create a thriving, successful freelance business. Just like a photographer needs

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44:08

#246: A Freelancer's Guide to Working Smarter, Not...

6 Figure Creative ·

2023/04/04

Ever stumbled upon someone who's basically a human ATM, overflowing with cash, and still living the dream without a care in the world? No? Well, neither have I, but let's talk about them for a sec. These super successful, carefree people seem almost mythical, don't they? It feels like people are either working 24/7, kissing their social lives goodbye, or they're partying non-stop, leaving their businesses to collect cobwebs. And then there's the majority whose lives are just a hot mess in general

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28:06

#245: Unleash Your Freelance Superpowers:...

6 Figure Creative ·

2023/03/28

Are you ready to make your freelance life more efficient, enjoyable, and, let's face it, less chaotic? Our latest podcast episode is the perfect companion for your creative journey! Discover the secrets to organizing your freelance business for more consistency and room to grow. Say goodbye to flying by the seat of your pants and welcome the magic of creating your very own "recipes" using the TOTS Playbook Method. In this episode, we explore: Starting small: Pinpoint the tasks that zap your energy

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41:15

#244: Unlock Your Potential: How Defying Conventional...

6 Figure Creative ·

2023/03/21

What if breaking the rules and embracing your uniqueness could revolutionize an entire industry? 🤯 Meet Paco de Leon, a trailblazer who defied conventional wisdom and turned the world of finance on its head by being unapologetically herself. As the author of Finance for the People and founder of The Hell Yeah Group, Paco has leveraged her personal brand to create an irresistible appeal that sets her miles apart from the competition. Her unconventional approach has landed her features on TED, New

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50:15

#243: From Hourly to $10K: The Package Pricing...

6 Figure Creative ·

2023/03/14

The Freelancer's Guide to Escaping the Hourly Grind and Scaling to $10k Months with Package Pricing From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business You’ve probably heard my rants on hourly vs. project-based pricing before… Yet you're still charging by the hour or day. I've heard all the excuses at this point" “Well yeah Brian, project pricing works for some people, but not me.” “What if I spend too much time and I lose money?” “What if my client

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50:11

#242: How To Turn Your Website Into A Lead Generation...

6 Figure Creative ·

2023/03/07

Writing all of the different elements for your website is one of the most painful things... especially if you're trying to create a website that turns strangers into clients. Unless you are a copywriter, typing out a persuasive sentence feels like: “Selling out” “Overstating your achievements” or “Being another sleazy salesperson” When these thoughts pop into our heads, it’s important to realize “persuasive” does not mean “sleazy.” Converting the strangers on your website into paying clients is a

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29:09

#241: Why Freelancers Need to Stop Believing These...

6 Figure Creative ·

2023/02/28

You are AMAZING at what you do as a creative. You create stunning designs, produce incredible music, or breathe life into visual media like photos or videos. Paid ads aren’t for you, right? The truth is, paid ads can work for anyone, including freelancers. This has been proven time and time again, in industry after industry… Paid ads are one of the quickest ways to multiply your income and bring in more clients. The beauty of paid ads is that you have complete control over them. It’s not like

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