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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

19:07

How Do You Know if a Class or Workshop is Right for...

The Art Biz ·

2022/06/09

The resources you have for art business and career development are endless. In that respect, you are incredibly fortunate compared to artists of the past who had so little to help them make a go of it. And there is a downside. There are so many choices to grow as a professional artist that it’s difficult to decide where to spend your time and money. How do you decide? How do you know when to invest, and when to save your money? Let’s pretend you are my coaching client and you’re debating adding

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45:29

Guaranteeing an Effective Project with Eve...

The Art Biz ·

2022/05/12

We usually start a long-term project with a specific goal or set of expectations in mind. Rarely does the project turn out the way we thought it would. More often than not, it’s better than we had imagined. But before we can get to that point of admitting that the change might have actually led to an improvement in the original plan, we have to struggle, to question our assumptions or to ask for more help or more money. We recognize we can’t continue working in the same fashion as before, and often

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01:01:07

Always Looking for the Next Opportunity with Alicia...

The Art Biz ·

2022/04/28

Some artists just know what they want, and some know what they don’t want. My guest for this episode has a lot of clarity about both. On this episode of The Art Biz, I’m talking with Alicia Goodwin, who worked as a jewelry designer for a number of individuals and companies before transitioning to her own full time jewelry business, Lingua Nigra. As an encourager, Alicia wants artists to go for it. She doesn’t believe in even considering a plan B in case the art thing doesn’t work out. She encourages

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51:20

Growing Beyond Being an Instagram Artist with Sara...

The Art Biz ·

2022/04/07

Have you ever experienced success in any area and then realized it wasn’t exactly what you wanted after all? My guest today experienced unexpected and surprising growth as her Instagram following quickly grew from 10,000 followers to over 70,000 followers in just a few years. In this episode of The Art Biz, I’m talking to Sara Schroeder. We talk about the creative way that she overcame her fear of selling and what she wishes she had known to do differently while in the throes of that success. For

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51:12

Advocating for Artists in Their Communities with...

The Art Biz ·

2022/04/06

You are not alone. It may seem like you are at times because you do so much work by yourself in the studio, but the art ecosystem is enormous and you are not alone. There are so many good people who are advocating on behalf of and supporting artists in their businesses and careers. I want you to know about these resources so that you can tap into them. They’re waiting for you. In this episode of The Art Biz, I’m talking with Louise Martorano, the Executive Director at RedLine Contemporary Art Center

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46:02

A Dual Path as an Artist and Art Reviewer with Philip...

The Art Biz ·

2022/03/10

Artists need writers. They are a critical part of the art ecosystem. Look back on any art movement from the past century in the U.S. and you’ll find a writer behind its day in the spotlight. My guest for this episode of The Art Biz is artist and writer Philip Hartigan. As you’ll hear, he’s not quite sure what order those labels should be in. In some respects, the writing came first, but the art has always been there. We talk about his writing life, the role that blogging has had for him, and how he

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59:13

How One Curator Works with Artists at a Regional Art...

The Art Biz ·

2022/02/24

Members of the general public enjoy their visits to art centers and museums without much thought as to how the art got into those spaces in the first place. Who decides on what to show and when to show it? Who decides what works to put next to one another and where to put a nail in the wall or a pedestal on the floor? Or even what color to paint the walls? All of these decisions, and more, fall under the purview of curators and exhibition directors in those non-profit spaces. In this episode of The

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17:56

How to Get Better Feedback When You Want to Improve...

The Art Biz ·

2022/02/10

For too long I have been noticing artists posting things like this on social media: ‘Fresh off the easel! What do you think?’ or ‘I'm experimenting with . Let me know what you think!’ What do I think? Do you really want to know what I think? In this solo episode of The Art Biz I want to talk about feedback. When you ask people ‘what do you think’ you are asking for their feedback, whether it’s intentional or not. We are often too quick to ask for feedback, and we ask for it in ways that can be more

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52:53

Risk, Rejection, and Resilience with Christine Aaron...

The Art Biz ·

2022/01/13

Risk is scary. Rejection stinks. Resilience seems elusive. When I think of these three R words, the word practice comes to mind. Taking one step at a time over and over again because we know it is the only way to make big progress. In order to embrace risk, we have to practice. We step into it, try it on, and, almost always, discover that it isn’t as bad as the soundtrack we were playing in our heads. Rejection is also a practice. We build up emotional muscles after receiving disappointing news

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53:52

Self-Care for Caregiving Artists with Shimoda Donna...

The Art Biz ·

2021/12/30

Why is it so hard for us to take care of ourselves? We all get busy. We feel a sense of urgency to keep up and do more. But if we're honest, we realize that very little is really urgent. Still, all of this hustle means we neglect habits and routines that will keep us well and give us energy for work in and out of the studio. And it's even harder when you're also responsible for caring for others. Whether you're a parent with growing children or an adult with aging parents, caregiving can take a lot

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48:20

Leaning Into Creativity in Times of Pain with Rich...

The Art Biz ·

2021/12/16

We need art. Some of us need it more than others, and for some of us, it's as necessary as the air we breathe. My guest on this episode of The Art Biz is Rich Simmons, a London-based artist who insists that art saved his life. Rich is not an art therapist, but he is an advocate for the therapy of an art practice. He knows from first-hand experience that art heals. Rich has struggled with depression and was eventually diagnosed with Aspergers. The realization that making art could make him feel

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50:43

Focusing on Self-Care to Increase Productivity with...

The Art Biz ·

2021/12/09

There is an urgency to making the work and getting it out there so that you can find the people who respond to it, but it becomes much harder to accomplish much of anything if your body aches from the physically demanding work you do, or your shoulders are tense from hunkering over the computer all afternoon, or you're living on caffeine and wine, or especially if you aren’t sleeping. If you want to improve your productivity, and your health, then it’s time to focus on your self-care. What are you

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57:16

An Unusual Path to Landing Art Commissions with Leisa...

The Art Biz ·

2021/11/18

Lots of artists make a good living, or at least a significant part of their income, from commissions. The standard commission process is something we don’t question, but what would happen if you turned the whole commission process on its head? In this episode I talk with Leisa Collins, who started her art business by targeting people whose homes she wanted to paint. After a few failed attempts at marketing her work, her career as a house portraitist took off. To date she has painted more than 2,500

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54:43

Lessons from a Wildly Successful Pop-up Art Gallery...

The Art Biz ·

2021/11/11

So many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for closure. My guest for this episode of The Art Biz is Mai Wyn Schantz, an artist who was also a gallerist when she closed her space at the beginning of COVID. She hated to lose the relationships she had built over the years as the gallerist. She needed closure and she was determined to do right by her

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38:22

Boldly Reaching Out to Art World Influencers with...

The Art Biz ·

2021/11/04

People. You need them. You need people to buy your art, people to show your art, people to attend your shows, people to write about your work and let's face it. You need people to support you emotionally along the way. You need other artists around who get you. It's in these friendships that you will find understanding as well as ideas that challenge you to be a better artist. The relationships you nurture can sustain you, but you'll never know to what extent until you start taking them seriously,

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12:18

Personalizing Your Marketing to Improve Results (#107)

The Art Biz ·

2021/10/28

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes

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44:19

Learning How to Be a Boss with Ali Manning (#106)

The Art Biz ·

2021/10/21

It takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to take ownership in your business and pride in the work they do on your behalf. You may not be thinking about this from the beginning of the relationship with a new team member because you're so focused on getting the help you need fast. But you absolutely should be thinking about it: How do I keep good

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39:06

How to Work Successfully (and Sanely) with a Relative...

The Art Biz ·

2021/10/14

In order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you’re working with family. It can feel unnecessary to enact these formal arrangements with those close to us, and yet it's even more important to have them when you’re navigating the relationships that mean the most. In this episode of The Art Biz, I talk with Trudy Rice about her working relationship with a

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53:15

Trusting Another Artist to Help You Run Your Art...

The Art Biz ·

2021/10/07

It can be very difficult to hire someone to help with your business, but if you want your business to grow, there comes a point at which you must hire to support that growth. And the wisdom is to hire before you think you can afford it. In this episode I talk with Angela Fehr and Robin Edmundson. Angela has been building a thriving business teaching heart-led watercolor, along with a community of artists to support one another on that journey. She knew she needed help, but she wasn't prepared to

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55:26

Juggling Multiple Art Styles and Audiences with Robin...

The Art Biz ·

2021/09/30

Whenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero you’ll

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