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PODCAST

It"s No Fluke

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop

business marketing

All Episodes

00:39:45

E134 Nycole Hampton: The most important thing you can...

It"s No Fluke ·

2025/02/18

Nycole Hampton is a results-driven senior marketing leader with two decades of experience in integrated marketing and brand strategy, including 13 years in leadership roles. At her core, she is a builder—of brands, in-house teams, global agency practices, marketing frameworks, content engines, and full-funnel strategies that drive measurable results. Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's,

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00:44:10

E133 McKinney's Little Caesars Ad Raises More Than...

It"s No Fluke ·

2025/02/13

The ad that has everyone saying, "whoa."Lyle Yetman | Co-CCOThe best thing that ever happened to Lyle’s advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master’s at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator and made award-winning spots for Google, among others

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00:52:50

E132 Amy Widdowson: Everyone has a story worth telling

It"s No Fluke ·

2025/02/12

In nearly two decades in the communications field,Amy Widdowson has guided organizations through inflection moments and critical public relations challenges, with work across executive visibility, messaging and storytelling, thought leadership, and crisis management. Prior to her role as VP Communications at Medium, she spent over ten years agency-side in both corporate and public affairs leadership capacities, where she developed strategies for organizations in the technology, consumer goods, and

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00:40:20

E131 Cheryl Toussaint: From Borrowing Sneakers to...

It"s No Fluke ·

2025/02/10

Growing up in Brooklyn with modest means, Cheryl Toussaint knows first-hand how sports can change the direction of one’s life. After discovering a local track meet by chance at age 12, she ran her first race in a pair of borrowed sneakers and went on to earn the silver medal in the 1972 Olympic Games, even after an early mishap forced her to run with only one shoe! Now, Cheryl has turned her lifelong passion for running (she remains active today, even in her 70’s) and the lessons she learned about

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00:52:29

E130 Andy Lambert: The heart of marketing is always...

It"s No Fluke ·

2025/02/06

Andy Lambert is a serial entrepreneur with a proven track record of building and scaling successful software businesses over the past 12 years. As a founding member of ContentCal, a social media marketing platform, he helped grow the company from inception to acquisition by Adobe Inc. in 2021, raising $10M in funding and serving thousands of customers globally. Andy is passionate about education and sharing knowledge, which led him to author the best-selling book 'SOCIAL 3.0' in 2022. Drawing from

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00:28:22

E129 Foram Mehta: Meet Ally, The Chatbot That Does...

It"s No Fluke ·

2025/02/03

Foram Mehta is a leader in the social impact sector with over 13 years of experience driving initiatives in sexual and reproductive health, gender equality, and youth empowerment. As the Global Partnerships Manager at Women First Digital, Foram has spearheaded innovative solutions to address access gaps in abortion care, contraception, and digital security, particularly in underserved regions like Latin America and Africa. She specializes in building meaningful partnerships, leveraging technology

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00:42:44

E128 Keith Bendes: Creator campaigns can fuel the...

It"s No Fluke ·

2025/01/30

Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith is the Vice President of Strategy at Linqia, the leading influencer marketing agency for enterprise brands. Keith also co-hosts the renowned Creator Economy Live podcast, is a contributor for Forbes on influencer marketing, and speaks at conferences around the world on the topic of the creator economy. Keith has developed marketing and influencer strategies for some of the largest brands in the world including

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00:49:59

E127 Emma Lehman: Knowing when to go down the rabbit...

It"s No Fluke ·

2025/01/27

Emma Lehman is an independent podcast producer, investigative journalist, researcher, and scriptwriter. She produced, wrote, and hosted Gooned, a multi-award-winning limited-series investigative podcast about the Troubled Teen Industry, and is also the creator of the Texas Twiggy podcast. She graduated from UCLA in 2022 with a B.A. in English and minors in Global Studies and Professional Writing.Emma grew up outside of Washington, D.C., and now lives in Los Angeles with a cranky asthmatic cat named

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00:51:01

E126: Why The Colab Built The Anti-Agency

It"s No Fluke ·

2025/01/21

Ashley Mann is a seasoned communications and PR professional with 15 years of expertise in B2B and B2C technology. Her experience spans both agency and startup environments, where she has honed her approach to strategic communications. As co-founder of The Colab, she partners directly with high-growth companies to uncover and amplify their core mission. Ashley brings a unique perspective shaped by extensive experience in consumer and technology sectors, focusing on delivering impactful,

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00:47:49

E125 Megan Hueter: Why pedal uphill when you can use...

It"s No Fluke ·

2025/01/16

Megan Hueter is the strategic leader of MikeWorldWide’s digital practice and the managing director of the social and influencer agency Everywhere, with 15+ years of experience leading digital and social media strategy for both B2B and consumer brands such as Deloitte, Nikon, FanDuel, Subaru, Whole Foods, YETI and more. She has a wide range of industry experience that cuts across large-scale digital product designs and builds, customer experience, journey mapping, email marketing, social media,

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00:48:16

E124: Nicole Emerick: Why every good campaign starts...

It"s No Fluke ·

2025/01/14

Nicole Emerick went from commercial banker to blogger to Fortune 100 social media director. With experience as a creator/entrepreneur, agency lead and client side social media leader, Nicole has a unique perspective on using social media to drive and sustain business growth. Outside of work, Nicole enjoys coaching leaders on building standout personal brands.

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00:32:44

E123 Smile Train: The one thing any business can...

It"s No Fluke ·

2025/01/10

Brandon Lawson is a nonprofit communications specialist based in New York City and currently serves as the Director of Content Strategy at Smile Train, the world’s largest cleft charity. With over 20 years of experience, Brandon has dedicated his career to helping organizations craft compelling narratives, engage audiences, and achieve their financial goals. Check out his team’s multiple Shorty award winning blog and Oscar-qualified documentary film, Every Day After, streaming now on the Documentary

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00:43:38

E122 Jenny Hoyos: Can you make anything go viral?

It"s No Fluke ·

2025/01/03

Jenny Hoyos has mastered the art of making anything go viral, amassing over 6M subscribers and 2B views. Through her group coaching program, she’s helped thousands of creators replicate her success too. You can learn more at ViralShortsClub.comAnd what you learn very quickly is that Jenny is building for the long term and putting the same amount of detail into this business than a CFO at a Fortune 500. If you’re a brand looking to understand creators better and create better brand deals – or a

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00:36:41

E121 Kathy Eldon: How to find inspiration in 2025

It"s No Fluke ·

2024/12/31

Kathy Eldon has worked as an award-winning film and television producer, best-selling author and journalist in England, Kenya and the United States. In 1998, Kathy and her daughter, Amy, launched Creative Visions Foundation, inspired by the life of her son, Dan Eldon - Reuters photojournalist, artist, and creative activist. Creative Visions, a United Nations non-governmental organization, has helped incubate more than 500 projects and productions on five continents. Kathy, a popular speaker, has

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00:38:12

E120 Troy Clarke: Apologies in Advance

It"s No Fluke ·

2024/12/27

You may have seen your favorite creators apologizing in advance for sponsored posts during the holidays. Troy Clarke gives a great breakdown on how to fix that for the brand, the creator and the consumer. Troy is a seasoned brand advocacy consultant at Duel, specializing in helping some of the world’s leading fashion and beauty brands harness the power of their passionate advocate communities. With three years of experience in the brand advocacy space, Troy designs and implements strategic,

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00:34:29

E119 Kyra Knox: A Career Pivot, Risks Worth Taking...

It"s No Fluke ·

2024/12/23

Kyra Knox is an award-winning director who understands the power of storytelling. Her work has been featured in Deadline, The Hollywood Reporter, NPR Morning Edition, Axios, Filmmaker Magazine, and more. Driven by a passion for storytelling, Kyra transitioned from a full-time job to pursue directing. Her directorial debut, the award-winning feature documentary "Bad Things Happen in Philadelphia," explores gun violence in her city and the community's efforts to combat it. FOX Soul and Prime Video

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00:49:25

E118 Scott Fisher: The next (and biggest) growth...

It"s No Fluke ·

2024/12/19

Scott Fisher, Founder and Chairman of Select Management Group, is an early innovator in the creator economy. Since founding Select in 2010, Scott has transformed it into a leading talent management firm, championing digital-first creators and producing award-winning content. His forward-thinking approach has pushed Select to the forefront of media, entertainment, and commerce, making it a powerful force for next-gen talent. Today, Select manages a diverse roster reaching over one billion people

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00:51:38

E117 Doug Busk: The Role of Humor in Marketing

It"s No Fluke ·

2024/12/13

Doug Busk brings a builder’s perspective to marketing transformation based on a career that spans global brand product marketing, higher ed, and political organizing. Currently, he’s advising Google on their brand social media approach.While leading marketing at Emory, Doug multiplied the university’s share of voice via social through the first phase of the pandemic --- catapulting it from 12th to 1st among topcompetitors. At Coca-Cola, he created and implemented the company’s first global

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00:43:03

E116 Laura Macdonald: Hotwire's bold, data-driven...

It"s No Fluke ·

2024/12/11

Laura Macdonald is Chief Growth Officer for Hotwire, leading the organization’s global business development, marketing and innovation teams, as well as consulting with top global technology clients including Palo Alto Networks, Samsung, Sony, Siemens and eBay. Under her leadership, Hotwire’s innovation team has launched a series of technology solutions from data-driven insights to measurement dashboards, and now its generative AI optimization service to allow clients to make faster, smarter

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00:39:00

E115 Misha Brown: A Quick Rise, "The Big Flop" and...

It"s No Fluke ·

2024/12/05

Misha Brown is a true entertainment powerhouse excelling as a creator, podcast host, comedian, actor and accomplished musician. Having a knack for captivating audiences he shot to notoriety on TikTok, gaining over 1 million followers in less than a year. USA Today named him one of their “TikTok Comedians to Watch” and said his comedy is “equal parts bite and heart”. Misha doubled down on his meteoric rise on social media and passed the one million follower count on Instagram in just over a year

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277 results

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