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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

4:09

Your Sales Team Does NOT Own Billing and Collections

SaaS Metrics School ·

2024/08/21

In episode #227, I address billings and collections. An experienced SaaS colleague asked this question, and here are my strong thoughts on it.- Does your CRO own collections? - Does your CFO own collections? - This is how it should work If you need help with collections, check out my app at TryExtend.com.

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4:20

What is a Good Revenue Churn Rate

SaaS Metrics School ·

2024/08/20

In episode 226, I address churn and retention rates. What is good? What is bad? and how do we source these benchmarks?- What is a good customer retention or churn rate? - What metric do we use? - How to correctly benchmark your churn Grab your customer benchmarks at: Benchmarkit.ai Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:08

What is a Good Customer Churn Rate

SaaS Metrics School ·

2024/08/19

In episode #225, I address churn and retention rates. What is good? What is bad? And how we source these benchmarks. - What is a good customer churn rate? - How to correctly benchmark your churn Grab your customer benchmarks at: Benchmarkit.ai Join my SaaS community here:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:09

Don’t Exit Without Preparing These 4 Key Finance Data...

SaaS Metrics School ·

2024/08/16

In episode #224, I address a common problem in SaaS companies. Finance data. I see this over and over. You not only need this data to properly scale your business, but you also need for a fundraise or exit. - HRIS - Financial - Bookings - Customer / revenue To learn more:https://www.thesaascfo.com/the-4-key-saas-finance-data-sources/ Join my September cohort for more support:https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new

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4:00

The Canary in the Coal Mine Subscription Metric

SaaS Metrics School ·

2024/08/15

In episode #223, I address a metric that I rarely see tracked. It’s called Renewal Rate. If you sell annual or multi-year customer contracts, this is a must-have metric. - What is renewal rate? - Renewal rate inputs - Why it’s leading edge? Join Ben's SaaS community:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:22

What Churn Metric Do I Use in LTV

SaaS Metrics School ·

2024/08/14

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage. - LTV components - What churn do I use? - What is I have a SaaS+ model? Join my SaaS community here for events, templates, and training.

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3:10

Should I Code Wages and Benefits to COGS

SaaS Metrics School ·

2024/08/07

In episode #221, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener.- What departments are in COGS? - COGS vs. OpEx - Fully-burdened cost centers

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4:21

Where Do I Code Tradeshow Expenses

SaaS Metrics School ·

2024/08/06

In episode #220, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener. - Scenario: we attend tradeshows for lead gen. Multiple staff attend the tradeshow. - Where do we code tradeshow expenses? - Where do we code staff expenses who attend the tradeshow? - Where do we code everyone else?

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4:44

9 Legal Strategies for a $100M Exit – Tactics 7 to 9

SaaS Metrics School ·

2024/08/03

In episode #219, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you don’t have a failed exit.- Have strong vendor contracts - Identify potential legal risks - Learn how to navigate complex deals Grab the replay and slides here: https://www.thesaasacademy.com/pl/2148384654 Omeed's LinkedIn: https://www.thesaasacademy.com/pl/2148384654 Omeed's

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4:14

9 Legal Strategies for a $100M Exit – Tactics 4 to 6

SaaS Metrics School ·

2024/08/02

In episode #218, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you don’t have a failed exit. - Manage your IP - Keep your corporate governance clean - Have strong customer contracts Grab the replay and slides here:https://www.thesaasacademy.com/pl/2148384654 Omeed's LinkedIn:https://www.thesaasacademy.com/pl/2148384654 Omeed's

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4:46

9 Legal Strategies for a $100M Exit – Tactics 1 to 3

SaaS Metrics School ·

2024/08/01

In episode #217, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you don’t have a failed exit. - The right deal structure - Manage your equity - Manage your employees Grab the replay and slides here:https://www.thesaasacademy.com/pl/2148384654 Omeed's LinkedIn:https://www.thesaasacademy.com/pl/2148384654 Omeed's

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4:31

Ignore Your Accounting Pay the Price Later

SaaS Metrics School ·

2024/07/31

In episode #216, I address poor accounting data. This is SO common in early-stage SaaS, even later stage. But it can easily be avoided. - The pillars of your accounting foundation - Revenue categories - Department structure - COGS vs. OpEx - Non-operating - Client example Sample chart of accounts:https://www.thesaascfo.com/sample-chart-of-accounts-saas/

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5:40

I’m Struggling with Your Bookings Data

SaaS Metrics School ·

2024/07/24

In episode #215, I address bookings data from our CRM. This is one of the four key finance data sources. And one that we get wrong.- What is a booking? - How do we use bookings data? - What are the key fields that I need to capture? - Tips Grab my bookings template here:https://www.thesaascfo.com/the-saas-bookings-report/

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5:44

What to Do When Your Accounts Receivable and Aging...

SaaS Metrics School ·

2024/07/17

In episode #214, I address cash flow. Plain and simple. Don’t collect on your open invoices and you’ll soon be out of business.- What is AR? - What is AR aging? - My plan of attack to collect on invoices Check out TryExtend.com to automate your cash collections. Better yet, set up a quick demo call with here:https://book.thesaascfo.com/tryextendif you use QBO or Xero.

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3:53

How Late is Late for a Late Payment?

SaaS Metrics School ·

2024/07/16

In episode #213, I address a student question from my SaaS metrics community. As a CFO, this question is near and dear to my finance heart. - What is considered late? - Does invoice size amount matter? - My maximum late grace period - Automating your cash collections Put your cash collections on autopilot at TryExtend.com

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5:13

Not All CARR is Created Equally

SaaS Metrics School ·

2024/07/15

In episode #212, I address Contracted Annual Recurring Revenue (CARR). This can get really tricky when everyone is defining ARR differently. And CARR is often used in SaaS valuation discussions. - What is CARR? - SaaS valuations - Not created equally - Attach retention to CARR CARR blog post:https://www.thesaascfo.com/committed-monthly-recurring-revenue/

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3:01

Your Accounting Team Needs a Close Calendar Checklist

SaaS Metrics School ·

2024/07/02

In episode #211, I address your accounting foundation. Like it or not, accounting data is so important and feeds the SaaS finance process.- SaaS accounting foundation - SaaSify your chart of accounts - Clean close process Close checklist:https://www.thesaascfo.com/downloads/monthly-close-calendar/

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3:42

Parent Child Relationships Can Cause a Big Metrics Mess

SaaS Metrics School ·

2024/07/01

In episode #210, I address the parent-child relationship—and I’m not talking about the relationship with your teenager. If not done right, it can wreak havoc on your financial analysis and metrics. - What is the parent-child relationship? - Tracking retention at each level - Create a cross-walk

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2:43

Founder / Investor Fit is Critical for Fundraising...

SaaS Metrics School ·

2024/06/29

In episode #209, I address fundraising tips and tricks. This tip is one that is always mentioned when I interview SaaS founders about their fundraising experience. - What is founder / investor fit - Vet your investors - Be courteous

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5:40

Is LTV to CAC Dead as a Metric?

SaaS Metrics School ·

2024/06/28

In episode #208, I address social media posts that attack LTV to CAC. Don’t believe the blanket statements that you read about SaaS metrics. - What is LTV to CAC? - When does Ben use LTV to CAC? CAC Class:https://www.thesaasacademy.com/pl/2148384654

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367 results

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