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PODCAST

My Daily Business Podcast

Fiona Killackey, My Daily Business

(formerly My Daily Business Coach podcast). Do you love your business? You should, right? Well sometimes, as small business owners, we just don"t. The My Daily Business podcast is here to provide inspiration, education and motivation for small business owners who want to fall in love with their business again and build a business they can be proud of. Hosted by Fiona Killackey, author, speaker, business coach and founder of My Daily Business, this podcast includes business coaching, interviews

business marketing

All Episodes

00:11:17

When you feel like you're failing at business

My Daily Business Podcast ·

2024/07/15

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in!You'll Learn How To:Overview and praise for the Netflix show "One Day"A personal reflection on grief and its parallels to business challengesThe concept of overcoming difficult tasks in businessEncouragement for listeners facing current hardshipsGet started on a more successful and sustainable

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01:01:29

Google Ads made simple with Kaity Griffin

My Daily Business Podcast ·

2024/07/10

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!You'll Learn How To:Basic overview and evolution of Google AdsImportance of conversion tracking in ad campaignsThe strategy behind keyword research and targetingComparison between Google Ads and Meta adsMistakes to avoid when setting up Google AdsUsing tools

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00:11:37

Are you using content buckets in your marketing?

My Daily Business Podcast ·

2024/07/08

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in!You'll Learn How To:Introduction to content pillars and content bucketsDifferentiating between content pillars and content bucketsExamples of effective content pillarsStrategies for creating engaging contentImportance of aligning content with brand identityTips for maintaining fresh and relevant contentAnalysis of audience

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00:45:31

Growing your financial literacy with Canna Campbell...

My Daily Business Podcast ·

2024/07/03

In this episode, Fiona chats with Canna Campbell aka Sugar Mamma (sugarmamma.tv) about her journey into the financial world and how she has become a recognised and respected content creator with a loyal following on YouTube, Instagram and Tik Tok. Canna shares her insights on personal finance, investing, content creation and how to manage both personal and business finances effectively. You'll Learn How To:The importance of taking breaks and managing stressStarting and growing her businessChallenges

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00:14:02

The rise of Grid Zero and what's up with fake followers?

My Daily Business Podcast ·

2024/07/01

In this episode, Fiona discusses the latest trends and issues on Instagram. She also talked about the importance of diversifying your marketing strategy beyond social media. Tune in!You'll Learn How To:Love-hate relationship with social mediaInstagram's impact on small business marketingIssues with fake accounts on InstagramConsequences of Instagram’s flagged fake accountsThe trend of "Grid Zero" among Gen Z usersShifts in social media usage patternsImportance of a diversified marketing strategy

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01:10:27

Luxury events that leave guests speechless with...

My Daily Business Podcast ·

2024/06/26

In this episode, we dive into the world of event planning with Cassie LaMere, founder of Cassie LaMere Events. Cassie shares her journey from a childhood passion for entertaining to creating unforgettable experiences for luxury clients. Tune in!You'll Learn How To:The initial leap from corporate to entrepreneurshipMindset shifts and overcoming self-doubtBalancing creativity and logisticsBuilding trust and collaboration with clientsIntegrating personal lifeThe importance of intentionality and

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00:11:00

What's the next best first step?

My Daily Business Podcast ·

2024/06/24

In this episode, Fiona explores the importance of taking small steps to move forward with your business ideas. She also shares her own experience of launching a course. Tune in!You'll Learn How To:Challenges in starting new projectsImportance of taking the first small stepExample of using Instagram to gauge interestEncouragement to take action on business ideasAdvice for businesses facing low salesImportance of building your brand during downtimeGet started on a more successful and sustainable small

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00:38:22

What do your next 10 years look like?

My Daily Business Podcast ·

2024/06/19

In this episode, Fiona dives into the importance of life and business planning over the next decade. She also talks about how to align personal goals with professional aspirations. Tune in!You'll Learn How To:Importance of aligning business with life goalsReflecting on future business growth Forward planningBalancing business growth with personal well-beingStrategies for avoiding burnout The role of family, friends, and personal relationships in shaping life and businessFinancial planning and its

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00:12:11

Is this why you hate social media?

My Daily Business Podcast ·

2024/06/17

In this episode, Fiona explores a crucial mindset shift for social media and business. Learn how to enjoy the process rather than just focusing on the outcome. Tune in!You'll Learn How To:Importance of enjoying the gameComparison of this mindset to social media and businessThe role of social media in business marketing and brand buildingChallenges of maintaining joy and creativityThe impact of focusing on engagement metrics versus the creative processEncouraging a shift in mindset to enjoy and

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00:48:35

Supporting independent Black-owned businesses with...

My Daily Business Podcast ·

2024/06/12

In this episode, Fiona chats with Courtney, co-founder of Jamii, a platform supporting black-owned businesses. They talked about the challenges faced and the community-centric mission that drives their business forward. Tune in!You'll Learn How To:Building partnerships with major organisations The role of community in business growth Effective marketing strategiesThe impact of media coveragePersonal development and its influence on business confidenceAdvice for entrepreneurs facing lack of

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00:12:36

What are the invisible rules that hinder your business?

My Daily Business Podcast ·

2024/06/10

In this episode, Fiona explores the hidden rules we carry in both business and life. Learn practical tips and tactics to identify and overcome these invisible constraints. Tune in!You'll Learn How To:Impact of upbringing on rule formationDifferent approaches to problem-solving and learningSocietal expectations and professional attireInvisible pressures in business communicationSelf-imposed limitations in business and personal growthThe importance of questioning and breaking down unhelpful

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00:43:35

Do you have a fear of expansion? How I've worked...

My Daily Business Podcast ·

2024/06/05

In this episode, Fiona dives deep into the often unspoken fear of expansion as a business owner. She shares personal experiences and practical advice on how to navigate anxiety. Tune in!You'll Learn How To:Fear of expansion and vulnerability in businessOvercoming initial resistance Strategies for managing anxiety and self-doubt Launching and managing group coaching programsImportance of humour and kindness Creating a supportive and effective group coaching environmentNavigating group dynamics and

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00:12:49

Are the fundamentals in place?

My Daily Business Podcast ·

2024/06/03

In this episode, Fiona talks about the importance of maintaining health fundamentals to enhance business performance. Learn how prioritising health fundamentals can help your business. Tune in!You'll Learn How To:Importance of health in personal and business lifePersonal health journey and family health backgroundHealth tracking using tools like the Oura ringBalancing data and intuition in health and business decisionsImpact of sleep and readiness on productivityPrioritising fundamentalsTime

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00:56:24

Leading by example with Simon Gould of Sydney Digital...

My Daily Business Podcast ·

2024/05/29

In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!You'll Learn How To:Simon's early careerThe creation of the world's first coin-operated internetExpansion of the internet kioskEvolution of digital marketingThe role of AI and emerging technologies in digital marketing.The competitive landscape of

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00:12:03

What does freedom look like for you?

My Daily Business Podcast ·

2024/05/27

In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in!You'll Learn How To:Observing trends in business language and valuesShifting from the hustle mentality to prioritising freedomPersonal reflections on aligning with the value of freedomThe impact of the pandemic on business perspectivesPractical tips for integrating

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00:31:09

Competitive Analysis: How often are you checking yours?

My Daily Business Podcast ·

2024/05/22

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!You'll Learn How To:Introduction to the competitive matrix and its importanceDifference between positioning and competitionAttributes that influence customer loyalty in a bakery exampleStep-by-step guide to creating and using a competitive matrixAssigning weight to different attributes and calculating

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00:12:55

How do you help people sell for you?

My Daily Business Podcast ·

2024/05/20

In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in!You'll Learn How To:Importance of helping stockists sell your products.Strategies for checking in with stockists and providing product information.Creating engaging stories and narratives about your products.Relationship-building techniques with stockists and clients.Personalised onboarding processes for

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00:57:10

Loving what you make with Amanda of HotHaus

My Daily Business Podcast ·

2024/05/15

In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!You'll Learn How To:The importance of aesthetically pleasingBalancing creativity and practicality Sources of creative inspiration and balancing work with personal lifeCoping with copycats and the importance of originalityAdvice for aspiring artists and the

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00:12:23

Do you really know your big vision for your small...

My Daily Business Podcast ·

2024/05/13

In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in!You'll Learn How To:Importance of having a big-picture vision for your businessParallels between planning for childbirth, and entrepreneurshipReflections on personal experiences and lessons learnedConsidering long-term goalsStrategies for mapping out the futureBalancing work and

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00:31:36

3 psychological needs that could help drive sales today

My Daily Business Podcast ·

2024/05/08

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!You'll Learn How To:Differentiating between physiological and psychological needsExploring Maslow's hierarchy of needsPsychological need for pattern recognitionBuilding trust through consistency in brand messagingExamples of pattern

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179 results

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