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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

39:18

How to take part in Product Guru Pet Huddle with...

Your pet business, Your way ·

2022/03/07

Have you ever thought about approaching large retailers like John Lewis or Pets at Home to work with you?In this podcast episode I'm speaking to Chris Costello from Product Guru about how you can do this through their pet huddles.The Pet Huddle takes place in Birmingham on March 31st and there are a few spaces remaining.It's a recording from an interview in my Facebook group, and you can watch the live here.Key topics and timings in this episode:0.19 - What Product Guru is and what to expect from

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39:40

How to stop comparisonitis holding you back in your...

Your pet business, Your way ·

2022/03/03

Have you ever suffered from comparisonitis?You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt?Whilst it’s healthy to be inspired by others, comparisonitis can have a huge impact on self-esteem.That’s why this week I’m talking to therapist Kate Hoyle.She deals with lots of people who

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30:02

Using free training, paid courses and one to one to...

Your pet business, Your way ·

2022/02/24

Are you looking to invest in training in your pet business but feel unsure about what's right for you?There is so much information out there when it comes to ways to grow your business.From learning practical skills and theory to help you deliver your service or create your product.To thousands of marketing and social media experts, plus tech, coaching and much more.And where do you start? The free content, paid for programmes or one to one, or a mix of all three?In this podcast episode I'm chatting

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36:08

In the spotlight with Katie Gwilt The Kat Lady

Your pet business, Your way ·

2022/02/17

Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist.Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health.After taking time to recover, she set her heart on supporting cats and their humans, helping cats in need and discovering ways to make their lives happy and healthy.Katie is such an inspiring lady and is doing

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19:40

How to get press coverage for your pet business from...

Your pet business, Your way ·

2022/02/10

Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it.In this podcast episode I’m sharing how to get press coverage from Crufts.And if you’d like to get a little more support or ask any questions around using Crufts as a media opportunity, I have a free workshop you can attend too.It’s taking

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56:46

What it's like to go on Dragon's Den with Debbie...

Your pet business, Your way ·

2022/02/03

Dragon's Den fans - this episode is for YOU!Have you ever watched the show and wondered what it would be like to go before the Dragons on the BBC 1 series?Well this week's podcast guest did - and got investment.Debbie Greaves from Barking Bags wowed Sara Davies and secured a £35,000 investment in her dog walking bags.She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being 'unfashionable' and 'not for millennials.'Debbie hit back, and even suggested the social

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24:50

How to use Twitter to get press coverage

Your pet business, Your way ·

2022/01/27

Did you know that it's possible to use Twitter to get amazing press coverage in huge titles?Like the Metro, the Telegraph, the Daily Mail, Your Dog magazine, Psychologies, huge websites like Yahoo andBuzzfeed and Unilad.And the everyday journalists are on there looking to hear from people like YOU who run small businesses.People who might want to talk about their experiences, or share expert insights, or talkabout that product or service.If you're not using Twitter, and I don't want this to sound

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37:16

In the spotlight with Karen Rhodes from Luxury Dog...

Your pet business, Your way ·

2022/01/20

Have you ever had a lightbulb moment and followed it through?This week on the podcast I'm speaking to Karen Rhodes from Luxury Dog Hampers and Suffolk Pet Services.Karen was watching a TV show about Fortnum and Mason three years ago and had a thought, 'I wonder if I could make this for dogs?'Rather than forgetting about it, she made it happen, and now runs the HUGELY successful Luxury Dog Hampers.She's been featured in GQ, the Times, Dogs Monthly, Your Dog, worked with influencers and sold so many

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45:46

What to expect from the Get Your Pet Business in the...

Your pet business, Your way ·

2022/01/14

Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.In this podcast I'm sharing what to expect from taking part in the programme, how it works, plus interviews with three ladies who have completed the course.Dog trainer Jo Sellers, Karen Rhodes from Luxury Dog Hampers and Jo Milnes

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50:16

How to give awesome radio interviews with Anna Webb

Your pet business, Your way ·

2022/01/13

Is getting on the radio one of your PR goals for your pet business?Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too.Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh.She’s a dog trainer, canine nutritionist and co-hosts Barking At The Moon on BBC Radio London, and her own show, A Dog’s Life podcast.Anna explains how pet business owners can give fantastic radio

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27:42

Five ways to make the most of being in a five day...

Your pet business, Your way ·

2022/01/06

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside?Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert.You can add to your skillset and experience what it’s like to work with the person hosting the challenge.If learning how to feature in the press is something you’d like to learn more about, then you’re just in time to join my free Get Your Pet Business in the Press challenge

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22:33

How to create a media plan for 2022

Your pet business, Your way ·

2021/12/30

Is getting some media coverage on your wish list for 2022?If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business.You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is

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26:40

Why every pet business should have a win folder

Your pet business, Your way ·

2021/12/23

Do you keep track of the wins in your pet business?We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff.Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy.Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the negative.One of the things I’ve done to to stop myself doing this, and this is still a work in progress,

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37:48

Using your photos to get in the press with Vasi Seidman

Your pet business, Your way ·

2021/12/16

Have you ever thought about sending your photos in to a newspaper or magazine?Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too.So if you have a breathtaking image, or a photo that is taking off on social media, there’s the potential that the press could use it too.In this podcast I’m chatting to Vasi Siedman from Pet Pix Academy in Florida who has had her photos published in

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28:32

Get your pet business in the press in five simple steps

Your pet business, Your way ·

2021/12/09

Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.There’s also a PDF you can download here that takes

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01:01:35

How Michelle Burgess turned a blog into an award...

Your pet business, Your way ·

2021/12/02

When Michelle Burgess started a pet blog,Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.She shares how she overcame the many hurdles that were in her way to

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29:47

What happens in a Get Your Pet Business in the Press...

Your pet business, Your way ·

2021/11/25

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time.That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release.The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases, your press release will be written.In this podcast episode, I’m sharing everything you need to know about

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39:50

How to work with a graphic designer with Alison Price

Your pet business, Your way ·

2021/11/18

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step?Investing in how your brand looks can help take you to the next level and get more people to know about what you offer.But the whole ‘brand’ thing can feel uncomfortable. You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled with.This week on the podcast I’m chatting to Alison Price from House of Henry, a graphic designer for the

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22:31

How to plan your pet business Christmas content...

Your pet business, Your way ·

2021/11/11

Are you ready for Christmas yet?The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.In fact, if you want to get press coverage, it was time to start talking about it back in July.That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations.When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a

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53:58

Effective ways to reach people in your local...

Your pet business, Your way ·

2021/11/04

Would you love for your pet business to be the go-to pet business in your local community?Maybe you have some support locally but you want to branch out and reach more people?Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons.If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community.It all started as a side hustle but is

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