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PODCAST

The Smart Communications Podcast

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

business non-profit

All Episodes

20:58

Episode 65: What happens when people think they know...

The Smart Communications Podcast ·

2020/05/27

What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.

en-us

6:16

Episode 61: What are the six elements your...

The Smart Communications Podcast ·

2020/05/13

Big Duck’s latest book, The Nonprofit Communications Engine (https://amzn.to/2Tc6GOL), outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission.Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham

en-us

17:50

Episode 60: Why should your Executive Director...

The Smart Communications Podcast ·

2020/04/29

Communications can have a big impact on many aspects of your nonprofit's mission, from mobilizing activists to attracting donors and other supporters who are critical to your work. Farra Trompeter and Sarah Durham talk about the importance of communications, how to get your executive director to think differently about it, and a few of the principles in Sarah’s new book (https://amzn.to/2Tc6GOL).

en-us

12:16

Episode 59: Should your logo stand out or fit in?

The Smart Communications Podcast ·

2020/04/15

Big Duck’s CEO Sarah Durham and Design Director Sandy Zimmerman discuss logos. If you are contemplating a new logo, should you go with expected imagery or go with the unfamiliar? This blog examines the merits on both sides and shows how a little bit of both can help your brand shine.

en-us

4:59

Episode 63: How should your organization navigate...

The Smart Communications Podcast ·

2020/04/01

Sarah Durham shares some quick tips and resources to help nonprofits communicate and fundraise during the COVID-19 pandemic crisis.

en-us

24:09

Episode 58: Interviews, focus groups, or surveys:...

The Smart Communications Podcast ·

2020/03/18

How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.

en-us

6:47

Episode 57: What should your nonprofit’s...

The Smart Communications Podcast ·

2020/01/22

Big Duck’s latest book, The Nonprofit Communications Engine (https://amzn.to/2Tc6GOL), outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks

en-us

18:40

Episode 55: Can you continuously improve your website?

The Smart Communications Podcast ·

2019/12/06

From broken links to automated testing, learn how to continuously improve your website’s “hygiene” with Sarah Durham and Rory Tucker.

en-us

19:43

Episode 53: Is it really feasible for your nonprofit...

The Smart Communications Podcast ·

2019/12/05

CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations. This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule.

en-us

12:25

Episode 52: How do you make sure your events and...

The Smart Communications Podcast ·

2019/12/04

Marcus dePaula (https://www.meonlylouder.com/), audio expert and producer of Big Duck’s podcast, gives insight into the right audio professional for your team, the best mics to use, how to present your sound, and how to make people listen in to your content. Hear how you can up your recording game.

en-us

13:29

Episode 51: Who is your Director of Second Impressions?

The Smart Communications Podcast ·

2019/11/20

Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with Sarah Durham (https://bigduck.com/about/sarah-durham/) and Farra Trompeter (https://bigduck.com/about/farra-trompeter/).

en-us

16:18

Episode 50: What skills are most important on your...

The Smart Communications Podcast ·

2019/11/08

What are the most important skills to have on your in-house creative team? Learn how consistency, production, breadth, and the right experience can make your creative team flourish by tuning in.

en-us

17:37

Episode 49: How can your communications team apply...

The Smart Communications Podcast ·

2019/11/07

Big Duck’s Farra Trompeter (https://bigduck.com/about/farra-trompeter/) and communications professional Chris Tuttle (http://www.tuttle.co/) discuss the importance of captions and alt titles, how to use color palettes, creating an inclusive team, and specializing your communications. Listen in to learn how your communications team can be more inclusive.

en-us

15:50

Episode 48: How can you design when you’re not a...

The Smart Communications Podcast ·

2019/11/06

Big Duck pros Sarah Durham (https://bigduck.com/about/sarah-durham/) and Claire Taylor Hansen (https://bigduck.com/about/claire-taylor-hansen/) discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit.

en-us

15:22

Episode 47: Should your nonprofit be worried about...

The Smart Communications Podcast ·

2019/10/23

Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more.

en-us

23:50

Episode 46: How do you involve your community when...

The Smart Communications Podcast ·

2019/10/09

“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York (http://life.lfny.org/author/eking/), learned during her organization’s rebrand. Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a

en-us

12:46

Episode 45: How can your staff co-create your brand?

The Smart Communications Podcast ·

2019/09/25

Ambar Mentor-Truppa (https://www.povertylaw.org/people/Mentor-Truppa), VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia (https://bigduck.com/about/gil-mejia/) and Sarita Joseph (https://bigduck.com/about/sarita-joseph/) about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.

en-us

15:22

Episode 44: How should you work with freelancers?

The Smart Communications Podcast ·

2019/09/11

Sandy Zimmerman, Big Duck’s Art Director, (https://bigducknyc.com/about/sandy-zimmerman/) shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

en-us

14:09

Episode 43: How do you let your community speak for you?

The Smart Communications Podcast ·

2019/08/28

Michael Hoffman, CEO and founder of Gather Voices, (https://www.gathervoices.co/about/) shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

en-us

12:02

Episode 42: How do you use the media for advocacy?

The Smart Communications Podcast ·

2019/08/14

Vince Warren is the Executive Director of the Center for Constitutional Rights (https://ccrjustice.org/home/who-we-are/staff/warren-vincent) and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

en-us

201 results

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