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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

21:29

Transform Your Floral Business: Announcing Our Unique...

The Floral CEO ·

2024/07/17

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.Key Points Covered:Workshop Announcement:Dates: Two-day

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11:05

The Power of Pricing Transparency in Your Floral...

The Floral CEO ·

2024/07/15

Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you.Episode HighlightsWhy Pricing Transparency Matters: Discover the importance of being upfront with your pricing and how it can drastically reduce ghosting from potential clients.Building Trust: Learn how clear

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57:08

Business Breakthroughs- Hiawatha Floral Design

The Floral CEO ·

2024/07/10

Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral business. They dive into valuable insights on finding a niche, marketing strategies, and overcoming perfectionism in the floral industry.Key

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11:12

5 Ways to Up Your Instagram Game for Florists

The Floral CEO ·

2024/07/08

Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable content, let's dive into the ways you can make Instagram work for you and attract your ideal clients.Key Points:Humanize Your Brand:Show your face

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27:17

Embrace Your Inner Bad*ss and Transform Your Floral...

The Floral CEO ·

2024/07/03

Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business that truly reflect your authentic self.Key Takeaways:Live Life by Design:Stop reacting to others' expectations and start prioritizing your own

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15:41

Perks and Practical Tips for Running a Home-based...

The Floral CEO ·

2024/07/01

Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral business and operating it out of your home. Whether you're just starting your floral journey or looking to optimize your home-based studio, this episode is packed with valuable insights.Episode Highlights:Benefits of a Home-Based Floral Studio:Proximity to Family: Enjoy the flexibility of being close to your loved ones while running your

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35:49

How to Become the Richest Person You Know

The Floral CEO ·

2024/06/26

Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's not just about financial wealth. Discover how living in your purpose, investing in your passions, and surrounding yourself with the right people can make you the richest person you know.Key Topics Covered:Defining True Richness: Jen shares her perspective on what it means to be rich beyond just financial terms.Living in Your Purpose: Learn why

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12:33

Measuring Business Success: Creating and Utilizing a...

The Floral CEO ·

2024/06/24

Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determine if your floral business is thriving by using a scorecard.Episode Highlights:Introduction to Scorecards [00:00:02]Jen introduces the concept of a scorecard and its importance in tracking business metrics.Understanding that progress needs measurable metrics to be effectively gauged.Incremental Growth and Patience [00:01:18]The significance of

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44:13

Redefining Floral Design: Inside Blue Blossom...

The Floral CEO ·

2024/06/19

Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to floristry, the creation of her successful silk flower rental business, and the benefits of investing in high-quality silk

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15:42

When Everything Went Wrong: Lessons from a Chaotic...

The Floral CEO ·

2024/06/17

In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in to learn valuable lessons and strategies for handling multiple events and ensuring client satisfaction even when everything seems to go

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38:51

Everything you need to know about Farmer-Florist...

The Floral CEO ·

2024/06/12

Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essentials of bridal consultations, pricing, contract management, and hands-on floral design techniques.Timestamps:[00:00:02] Introduction[00:00:26]

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10:52

How to Pull off Multiple Weddings in a Weekend

The Floral CEO ·

2024/06/10

Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insights.Episode Highlights:Solid Relationships with Wholesalers:Building strong relationships with reliable wholesalers is crucial.Jen shares a

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55:14

All things productivity and scaling with Courtney...

The Floral CEO ·

2024/06/05

Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigating the floral industry, managing client relationships, and embracing innovation.Key Takeaways:Courtney's Floral Journey: Learn how Courtney

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16:08

How to Overcome Anxiety and Thrive in Your Floral...

The Floral CEO ·

2024/06/03

Welcome to this week's minisode of the Floral Hustle Podcast! In this empowering episode, host Jen dives into a topic many florists face but rarely discuss openly: anxiety. Discover how to manage anxiety effectively and thrive both in your floral business and personal life. Jen shares personal stories and practical strategies to help you shift your mindset, take control of your reactions, and prioritize your well-being.Key Takeaways:Understanding the root causes of anxiety and how it can

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28:58

Business Breakthrough - Wanting to grow your wedding...

The Floral CEO ·

2024/05/29

Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.Show Highlights:Introduction to Candi and Her Business (00:00:02):Meet Candi, owner of

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12:15

Curious about using AI in your floral business?...

The Floral CEO ·

2024/05/27

Episode Highlights:Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses.ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets.Practical Uses of ChatGPT in a Floral Business: Using ChatGPT for writing Instagram captions, client emails, website copy, and other communications.Using ChatGPT for Social Media Content Creation:

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15:35

How to attract and build deeper relationships with...

The Floral CEO ·

2024/05/22

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnerships.Episode Highlights:Marketing Investments: Discover why investing your marketing dollars

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14:18

How to be consistent AF in your business

The Floral CEO ·

2024/05/20

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find

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20:26

Mastering Difficult Conversations with Clients

The Floral CEO ·

2024/05/15

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly.Key Highlights from This Episode:Declining Clients Tactfully: Learn how to say no to potential clients

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12:16

Mother's Day Debrief: Essentials for Every Florist's...

The Floral CEO ·

2024/05/13

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.What You’ll Learn:Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.Documentation Importance:

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308 results

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