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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) [Cloned]

business marketing

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19:05

You First 1000 Podcast Subscribers

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/10

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast? Subscribe now and never

20:52

The Anti-Social (Media) Podcaster (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/08

Topics covered in this episode: Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels Ensuring your guests sound good

05:52

Don't Let "Amateur Guests" Stop Your Pre-Interview

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/30

Pre-interviews are an important part of producing a great podcast. You know that. But sometimes guests push back on doing a pre-interview, thinking they're not important or otherwise not needed. While it’s understandable that some guests may feel confident enough to wing it or may simply "not have the time" for a pre-interview, it’s crucial to explain why this step is so important. Here are some strategies you might find helpful: Emphasize on Mutual Benefit: Explain that a pre-interview is not

28:33

Barbie DreamPod (Big Podcast Insider Issue 138)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/24

Topics covered in this episode: Dolly Parton and her Imagination Library program "Hate listeners" and spreading a message Barbie boycotts and your podcast Engaging the listener through vivid descriptions Experiencing the Malibu Dreamhouse and encountering a character Young girls and the future of society Successfully getting a message across during a difficult interview Episode Timestamps: [00:00:29] Barbie, video comments, Dolly Parton [00:06:05] Message spreading brings satisfaction,

23:19

Oops! Lessons From a Federal Court Lawsuit (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/19

Topics covered in this episode: Oops! A Lawsuit in Federal Court Bad Legal Advice? Hollywood Strike: Updates and Predictions for Resolution Recording from Home in a Closet Analyzing Audio Quality with Podcast Grader The Importance of Prioritizing Goals over Engaging in Arguments on Social Media Using Postal Mail to Promote Your Podcast Episode Timestamps: [00:06:09] Legal actions may not be worthwhile. [00:12:52] "Opportunities happen, be ready." [00:15:57] Promoting your podcast via postal

21:39

What Disney Knows About Podcasting (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/13

Topics covered in this episode: The Importance of Involving Listeners in Your Podcast Engaging, Promoting, and Growing Your Podcast Community Unlocking the Power of User-Generated Content How Autonomy Drives Podcast Engagement3 The Importance of Origin Stories and Detail Fresh Episode Ideas: Q&A, Flipped Format, and Bonus Content Episode Timestamps: [00:02:54] Disney's attention to detail [00:05:11] Your "Origin Story" crucial to generate viewer interest [00:08:24] Encourages signing up for

20:47

It’s OK to Outgrow Your Podcast (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/07

Topics covered in this episode: Outgrowing Your Podcast: The importance of constantly evolving your podcast to keep up with your own growth and changing interests. Newsjacking: Discover a powerful strategy to attract more listeners by leveraging current events and trends. The Power of Rewards: Engaging your listeners is crucial for the success of your podcast. Embracing Background Noise: Creating an authentic podcast experience is essential. Finding "Money in the Middle" The Newsletter for

29:19

Steal These Podcast Promotion Ideas (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/29

Topics covered in this episode: Why it's important for an artist (and you as a podcast) to be known for authentic work rather than being associated with other types of art. The importance of informing viewers/listeners about your real work when creating response videos or remixes. A discussion on a legendary broadcaster known for "The Strangest Secret" and his achievements in the spoken word album industry. Insights into daily routines The importance of planning episodes and writing for a great

07:52

Why Bother Podcasting?

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/23

This is what you'll get from this very short episode of Build a Big Podcast: Benefits of Podcasting for Communication Skills Podcasting can help improve communication skills by enhancing storytelling abilities Thinking through and editing thoughts before speaking can lead to clearer and more concise communication Effective communication skills learned through podcasting can be applied in various situations, like group calls or webinars How Podcasting Helps with Personal Introductions Podcasting

05:33

When to Change the Name of Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/21

On this episode of Build a Big Podcast, we explore the topic of when it's time to the name of your podcast. This episode was inspired by a message from York Campbell of Welcome to Earth Stories. Sometimes changing your podcast name is necessary to attract the right audience. And if what happened to York is happening to you, it's time to make your move. Topics on this Episode: What's the importance of podcast titles? Is your podcast relevant to your audience? How to know ... Can the name of a

17:13

Is Your Podcast Stuck? Try this ... (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/17

Topics covered in this episode: A way to get you podcast "unstuck" Coal mining safety stickers as a form of manipulation AI tools for podcast editing - two you need to know about The importance of sound and subtitles in videos for message comprehension and retention Combining audio and printed text to enhance memorability The trend of buying both audio and printed versions of books Hearing problems Consuming video content - how people do it and what you need to know Limited-edition merchandise

02:01

Podcast Jumpstart - Get FREE Access!

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/12

If you're interested in growing your podcast, you have a limited-time opportunity to get into the beta version of my updated Podcast Jumpstart program ... FREE! It's already started, but it's not too late for you to catch up. The doors to this offer will only be open a couple more days, so if you're interested, get in now. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

35:40

Podcasting Fame Has a Shadow (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/28

On this episode of Build a Big Podcast, David discusses the importance of having a strong reason for creating content beyond just praise or money and the potential dangers of overexposure. He delves into the vulnerability of creators when publishing their work and gives tips on how to deal with criticism. David also talks about his approach to focusing on certain things and not others when it comes to external validation. Lastly, he emphasizes the importance of sustainability for creative

26:34

Podcast Marketing (Taylor's Version)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/13

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience. Topics covered in this episode: Taylor Swift and Her Connection with Fans Taylor Swift's success in connecting with fans Starting with a strong foundation and mastering craft before aiming bigger CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters The importance of

21:13

Podcasting to a Small Audience – How to Make the Most...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/11

Want to grow your podcast? You need to bring your best performance, content, and personality regardless of how many people are listening to you now and before you worry about additional audience growth. Topics covered in this episode: The importance of content quality and effort for audience growth. "Madison Square Garden" performance aspirations Playing for current and "unseen" audiences The power of word of mouth Pre/post-production work for successful podcasting How your podcasting

15:58

Podcasting is Messy – Embrace It!

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/09

Here are 3 key takeaways from this episode: All activities can be empowering or disempowering Podcasting and social media platforms can help you reach people who need to hear your message Building audience interaction is crucial to have a successful podcast Additional topics covered in this episode: Twitter and Spotify are great platforms for interacting with the audience (even if you hate them) Nashville Public Radio's decision to keep posting on Twitter, even when NPR dropped it

29:44

Getting Your Podcast "Unstuck" (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/07

Topics covered in this episode: Customizing Your Podcast with Social Media Engagement Audience-Driven Podcasting: Creating Maximum Engagement with Direct Guest Questions Take Your Podcast to the Next Level: Expert Tips for Hosting Engaging Guest Interview Guest participation is an excellent way to generate audience interest and interaction Inconsistent recording practices may lead to a lack of practice and skill development Past success or experience does not guarantee current ability

24:16

The Good, Bad, and Ugly of "AI Podcasting" (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/02

Here are 3 key takeaways from this episode: Consistency is more than just frequency. It's about showing up with the right energy and preparedness. While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it. Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of. Additional topics covered in

25:04

Anonymous Podcasting and Podcast Host Privacy (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/29

This episode of Build a Big Podcast is about anonymity in podcasting and using anonymous podcasting as a way to take advantage of social media without exposing too much of yourself online. Topics covered in this episode: Introduction to anonymous and anonymous podcasting as a way to take advantage of social media without exposing too much of yourself Balancing the demands of numerous podcast interviews and the impact on scheduling flexibility Using a caricature or icon as a podcast persona Audio

30:53

Podcasting Lessons from Tucker Carlson and FOX News

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/27

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson. I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you). Topics covered in this episode: FOX News vs. podcasting as platforms for news and commentary The

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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