PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

23:30

52 Ways to Grow Your Podcast (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/23

Topics covered in this episode: The importance of being present and recording live for your podcast episodes and advertising. The value of going through your podcast with your audience and being in the moment. Ways to grow your email list or podcast and keep people listening. The role of quality audio in building trust with your audience. A framework for creating successful podcast episodes. The challenges of podcast editing and potential solutions for independent podcasters. Episode Timestamps:

13:46

Oops! Podcast Bloopers

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/18

Mistakes happen in the studio and, if you do this long enough, some of those mistakes will get out. Despite what you might read online, for most people, this isn't the end of the world. In some cases, bloopers and outtakes getting released, whether accidentally or on purpose, will actually help you. I dive into this subject on this episode. What you're going to hear in this episode: Mistakes and bloopers that happen in podcasting studios If you're in a studio, bloopers will happen ... and some will

29:57

Jimmy Buffett, Aristotle, and You (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/16

Topics covered in this episode: The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting

31:53

One Sentence, Big Impact (Big Podcast Insider Issue 144)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/04

Topics covered in this episode: Bob Barker DUH!! The importance of using a microphone for podcasting (or Zoom meetings) Strategies for achieving and maintaining chart success Engagement pods and reaching genuine listeners The impact of a podcast beyond its topic Influencing the next generation The use of carefully chosen images on Instagram to convey a message The value of specialization Taco Bell Episode Timestamps: [00:04:13] Strive for Impact and ambition in podcasting. [00:09:02] Messages

06:16

Vegetarians and Hamburgers – A Lesson for Podcasters

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/28

Key takeaways from this episode: 1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives. As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference. 2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts

20:17

In a (Podcasting) World ... (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/26

Topics covered in this episode: World building and its importance in podcasting What your audience thinks "podcasting" is 30+ ways to use AI in podcasting Custom soundtracks for podcasts The 1331 Workshop Method for monetizing podcasts Classified ads, products, and services for podcast growth Episode Timestamps: [00:00:23] The Table of Contents [00:03:12] Setting the scene for impactful podcasting. [00:06:18] Want big opportunities? Start small first. [00:12:14] Non-insiders won't understand RSS

24:31

Don't Host a Podcast Like This (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/20

Topics covered in this episode: Why Spiderman almost didn't happen (and an opportunity for podcasters) Recognizing ideas ahead of their time. Interview Comfort - how to set up your studio to get the best episodes. Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ... There are still opportunities in podcasting Doing "The Work" in podcasting Episode Timestamps: [00:06:00] Fluorescent lights and your podcast studio [00:08:59]

23:23

Guest Booking Simplified (Big Podcast Insider Issue 141)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/17

Topics covered in this episode: My $79 computer and how it gets the job done Fancy or expensive equipment is not necessary for great work Equipment vs "The Work" One string, millions of views ... A new social network from an ex-Twitter employee (not BlueSky) Episode notes on steroids, a database of everything mentioned in each episode Guest booking simplified Overcoming writer's block Episode Timestamps: [00:05:29] Track popular podcast topics with episode notes on steroids. [00:09:40] 15 Guest

15:32

Lesson From a #1 Drag Queen (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/13

Topics covered in this episode: The #1 drag queen Ideas becoming stronger through discussion and debate Importance of considering all platforms for podcast distribution Discussion on microphones and sound quality Remote sessions with poor audio quality and background noise AI-powered tools for podcast episode creation The role of the host in capturing and maintaining listener attention Historical background of Apple's popularity among creatives How negative press can be used to one's advantage

19:05

You First 1000 Podcast Subscribers

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/10

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast? Subscribe now and never

20:52

The Anti-Social (Media) Podcaster (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/08

Topics covered in this episode: Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels Ensuring your guests sound good

05:52

Don't Let "Amateur Guests" Stop Your Pre-Interview

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/30

Pre-interviews are an important part of producing a great podcast. You know that. But sometimes guests push back on doing a pre-interview, thinking they're not important or otherwise not needed. While it’s understandable that some guests may feel confident enough to wing it or may simply "not have the time" for a pre-interview, it’s crucial to explain why this step is so important. Here are some strategies you might find helpful: Emphasize on Mutual Benefit: Explain that a pre-interview is not

28:33

Barbie DreamPod (Big Podcast Insider Issue 138)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/24

Topics covered in this episode: Dolly Parton and her Imagination Library program "Hate listeners" and spreading a message Barbie boycotts and your podcast Engaging the listener through vivid descriptions Experiencing the Malibu Dreamhouse and encountering a character Young girls and the future of society Successfully getting a message across during a difficult interview Episode Timestamps: [00:00:29] Barbie, video comments, Dolly Parton [00:06:05] Message spreading brings satisfaction,

23:19

Oops! Lessons From a Federal Court Lawsuit (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/19

Topics covered in this episode: Oops! A Lawsuit in Federal Court Bad Legal Advice? Hollywood Strike: Updates and Predictions for Resolution Recording from Home in a Closet Analyzing Audio Quality with Podcast Grader The Importance of Prioritizing Goals over Engaging in Arguments on Social Media Using Postal Mail to Promote Your Podcast Episode Timestamps: [00:06:09] Legal actions may not be worthwhile. [00:12:52] "Opportunities happen, be ready." [00:15:57] Promoting your podcast via postal

21:39

What Disney Knows About Podcasting (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/13

Topics covered in this episode: The Importance of Involving Listeners in Your Podcast Engaging, Promoting, and Growing Your Podcast Community Unlocking the Power of User-Generated Content How Autonomy Drives Podcast Engagement3 The Importance of Origin Stories and Detail Fresh Episode Ideas: Q&A, Flipped Format, and Bonus Content Episode Timestamps: [00:02:54] Disney's attention to detail [00:05:11] Your "Origin Story" crucial to generate viewer interest [00:08:24] Encourages signing up for

20:47

It’s OK to Outgrow Your Podcast (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/07/07

Topics covered in this episode: Outgrowing Your Podcast: The importance of constantly evolving your podcast to keep up with your own growth and changing interests. Newsjacking: Discover a powerful strategy to attract more listeners by leveraging current events and trends. The Power of Rewards: Engaging your listeners is crucial for the success of your podcast. Embracing Background Noise: Creating an authentic podcast experience is essential. Finding "Money in the Middle" The Newsletter for

29:19

Steal These Podcast Promotion Ideas (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/29

Topics covered in this episode: Why it's important for an artist (and you as a podcast) to be known for authentic work rather than being associated with other types of art. The importance of informing viewers/listeners about your real work when creating response videos or remixes. A discussion on a legendary broadcaster known for "The Strangest Secret" and his achievements in the spoken word album industry. Insights into daily routines The importance of planning episodes and writing for a great

07:52

Why Bother Podcasting?

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/23

This is what you'll get from this very short episode of Build a Big Podcast: Benefits of Podcasting for Communication Skills Podcasting can help improve communication skills by enhancing storytelling abilities Thinking through and editing thoughts before speaking can lead to clearer and more concise communication Effective communication skills learned through podcasting can be applied in various situations, like group calls or webinars How Podcasting Helps with Personal Introductions Podcasting

05:33

When to Change the Name of Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/21

On this episode of Build a Big Podcast, we explore the topic of when it's time to the name of your podcast. This episode was inspired by a message from York Campbell of Welcome to Earth Stories. Sometimes changing your podcast name is necessary to attract the right audience. And if what happened to York is happening to you, it's time to make your move. Topics on this Episode: What's the importance of podcast titles? Is your podcast relevant to your audience? How to know ... Can the name of a

17:13

Is Your Podcast Stuck? Try this ... (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/17

Topics covered in this episode: A way to get you podcast "unstuck" Coal mining safety stickers as a form of manipulation AI tools for podcast editing - two you need to know about The importance of sound and subtitles in videos for message comprehension and retention Combining audio and printed text to enhance memorability The trend of buying both audio and printed versions of books Hearing problems Consuming video content - how people do it and what you need to know Limited-edition merchandise

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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