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PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

00:45:33

Saying No to Clients - An interview with Sagi Haviv

The Logo Geek Podcast ·

2018/08/10

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase. Sagi Haviv

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00:59:17

Creative Strategy and the Business of Design with...

The Logo Geek Podcast ·

2018/08/04

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn. View

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00:44:58

Talking Logo Design with Tom Geismar

The Logo Geek Podcast ·

2018/03/30

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank

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01:09:49

Logos & Type Design for Comic Books with Rian Hughes

The Logo Geek Podcast ·

2018/03/23

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on! In this episode we talk about Rians approach to logo and type design, as well as his new book

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00:45:55

Growing an Instagram Following to 600k with Jonathan...

The Logo Geek Podcast ·

2018/03/02

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients? But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions! In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him

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01:05:33

Building a Life in Identity Design. An interview with...

The Logo Geek Podcast ·

2018/02/24

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience. We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work. Show notes for this episode can be found

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00:52:21

How to Create & Use Mood Boards with Mariah Althoff

The Logo Geek Podcast ·

2018/02/17

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out. We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing. Show notes for this episode can be found at https://logogeek.uk/2.6 I’d like to thank FreshBooks for

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00:43:16

Creating a Personal Brand with Jacob Cass

The Logo Geek Podcast ·

2018/02/10

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative. Show

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00:57:20

YouTube, Lettering & Logos with Will Paterson

The Logo Geek Podcast ·

2018/02/04

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that. We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process. Will Paterson is a well-known logo designer and hand lettering artist

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00:51:42

Learn by Studying Design Masters with Melinda Livsey

The Logo Geek Podcast ·

2018/01/27

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?. This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her

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00:49:28

Talking Branding, Logos & Social Proof with David Brier

The Logo Geek Podcast ·

2018/01/20

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention. To listen to this episode

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00:51:09

Using Strategy in Logo Design with Marty Neumeier

The Logo Geek Podcast ·

2018/01/13

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public. Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip. Show notes for this episode can be

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00:40:42

The steps to design a brand identity, with Alina Wheeler

The Logo Geek Podcast ·

2017/10/01

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition. Show notes for this episode can be found at logogeek.uk/podcast10 To view more episodes and to subscribe visit logogeek.uk/podcast

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00:45:27

SEO & Online Marketing For Graphic Designers, With...

The Logo Geek Podcast ·

2017/09/23

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution. In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the

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00:45:12

How to start a logo design business, with Kyle...

The Logo Geek Podcast ·

2017/09/17

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave... Show notes for this episode can be found here:

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00:39:18

What it takes to work for a design agency, with Simon...

The Logo Geek Podcast ·

2017/09/07

Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more. Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/

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00:41:20

The Personality of Type, with Sarah Hyndman

The Logo Geek Podcast ·

2017/08/28

Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type. In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts

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00:48:18

Talking Logo Lounge & Logo Trends with Bill Gardner

The Logo Geek Podcast ·

2017/08/19

In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report. Show notes for this episode can be found at https://logogeek.uk/podcast5

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00:47:07

Talking Logo Design with Aaron Draplin

The Logo Geek Podcast ·

2017/08/16

Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies. Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/ For more episodes like this

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00:46:42

Finding Your Passion & Turning it into a Business...

The Logo Geek Podcast ·

2017/07/29

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe. In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.. Show notes for this episode can be found

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162 results

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