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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

48:05

It's Reporting Season And There's Fallout On The Floor

Webcology ·

2022/07/28

It's reporting season and there's fallout on the floor. Shopify lays off 10% of the workforce on bad Ecomm bets while Meta(Facebook) posts its first quarterly loss in the company's history...Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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50:09

Google Search Console Clicks Go to Hidden Terms Says...

Webcology ·

2022/07/14

Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of the keywords you’re getting traffic from? In fact, the tool doesn’t show a term for nearly half the clicks.These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks.Google Updates Help Docs in wake of Stox’s

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50:20

Search Result Pages Relatively Similar to No to Low...

Webcology ·

2022/07/08

John Mueller Says Search Result pages are relatively similar to no to low effort category pages. https://www.seroundtable.com/google-search-query-pages-equivalent-to-low-effort-category-pages-33699.htmlFCC does not have the authority to force Apple or Google to remove TikTok from their stores however the US government continues to warn against it after US data was accessed by ByteDance Engineers from within China. FCC can fine TikTok and even force reforms on the company as reported in Axios earlier

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54:07

Several years of Mobile First. What’s changed?

Webcology ·

2022/06/30

Several years of Mobile First. What’s changed?https://www.searchenginejournal.com/google-mobile-first-index-guide/437472/Google clarifies 15MB is really bighttps://www.seroundtable.com/google-clarifies-15mb-googlebot-limit-33670.html8 Tips on Ecommerce from Googler, Alan Kenthttps://www.seroundtable.com/google-offers-8-tips-on-e-commerce-seo-33676.htmlFCC Commissioner asks Google and Apple to ban TikTok from their respective

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58:08

Social Media Algorithms or HTTP status codes

Webcology ·

2022/06/23

Greg’s Guide to Social Media Algorithmshttps://www.searchenginejournal.com/social-media-algorithms/453220/Roger Montti on LaMDAhttps://www.searchenginejournal.com/google-lamda-sentient/454820/Google updates its notes on HTTP status codeshttps://www.seroundtable.com/google-updates-http-status-codes-googlebot-job-posting-docs-33638.htmlGoogle: Hypens over underscores in URLshttps://www.seroundtable.com/google-underscores-hyhens-in-urls-seo-33631.htmlContent that’s not visible isn’t as critically bad

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56:44

Google Researcher Punished Saying " Google’s...

Webcology ·

2022/06/19

Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience" as Google placed Blake Lemoine on leave last week after he published transcripts of conversations between himself, a Google “collaborator”, and the company’s LaMDA (language model for dialogue applications) chatbot development system. Is AI sentient?https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoineGoogle Business Profile – Profile Strength Widget

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55:18

Google Core Update Finished Rolling Out

Webcology ·

2022/06/09

Google Core Update finished rolling outhttps://www.seroundtable.com/google-may-2022-core-update-done-rolling-out-33562.htmlEU Publishers and Webmasters can’t block US traffic without also blocking Google and Googlebot https://www.seroundtable.com/eu-publishers-block-us-users-google-33557.htmlDon’t add your company name to image alt-text. It’s redundant, undescriptive, and not helpfulhttps://www.seroundtable.com/google-company-name-in-blank-image-alt-text-33538.htmlYoast and IndexNow “They changed

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57:11

Apple Search Engine? Siri Gets Smarter?

Webcology ·

2022/06/02

Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so.Apple published a list of things that might affect rankings back in 2020• Aggregated user engagement with search results• Relevancy and matching of search terms to webpage topics and content• Number and quality of links from other pages on the web• User location based signals (approximate data)• Webpage design

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61:20

RIP Bill Slawski, the Dean of SEO

Webcology ·

2022/05/26

Jim and Kristine comment on the sudden passing of the great Bill Slawski, the Dean of SEOhttps://www.seroundtable.com/rip-bill-slawski-33446.htmlMay 2022 Broad Core Update https://developers.google.com/search/blog/2022/05/may-2022-core-updateMore FAQs being promoted in Rich Results?https://www.seroundtable.com/google-showing-more-search-results-with-faq-rich-results-33479.htmlDon’t get hung up on Toxic Linkshttps://www.seroundtable.com/google-on-toxic-links-tool-marketing-33435.htmlSuing for Social

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57:46

Google Russia Declares Bankruptcy ; Canada forces...

Webcology ·

2022/05/19

Google Russia declares bankruptcy after Russian authorities seize bank account.https://arstechnica.com/gadgets/2022/05/googles-russia-subsidiary-is-filing-for-bankruptcy/Canada forces Google and Facebook to pay news publishers for loss of ad revenue – Search Engine Journal and the misuse of the word

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55:22

Google Says Ignore Bad SEO advice and Removes Bad SEO...

Webcology ·

2022/05/13

Google Says Ignore Bad SEO advice and Removes Bad SEO Advice.https://www.seroundtable.com/google-drops-word-count-keyword-density-slide-33399.htmlAll Search related stuff from Google I/Ohttps://www.seroundtable.com/google-i-o-2022-search-related-announcements-33403.htmlUse it or Lose it – Google Search Console will stop gathering data if you stop looking at ithttps://www.seroundtable.com/google-search-console-stop-collecting-data-33402.htmlPageSpeed Insights Adds new Lighthouse Speed metrics

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57:57

Removing Personal Identifiable information from Google

Webcology ·

2022/04/29

The Right to Remove Personal Identifiable information from Googlehttps://www.seroundtable.com/google-search-remove-pii-33326.htmlGoogle, “we’re not stealing your content, you’re stealing ours!”https://www.seroundtable.com/google-stealing-knowledge-panel-content-33328.htmlNew editor-in-chief at Search Engine Journal, Amanda Zantal-Wiener former Deputy Editor and Content Manager at HubSpot https://www.searchenginejournal.com/sej-eic-amanda-zantal-wiener/447271/Using AI, false DMCA notices, and fake

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59:45

Whats Next After Google Universal Analytics

Webcology ·

2022/04/22

New Google tool allows you to import goals from Universal Analytics (UA3) to GA4https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.htmlDon’t tell them it’s broken Roger, tell them the issue is Statically Evolving. https://www.seroundtable.com/google-analytics-real-time-reporting-bugs-33291.htmlTweak New TwitterHome > Extentions > Tweak New TwitterGoogle AI creating Google sourced Knowledge

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59:30

Multiple Campaigns and Multiple Accounts Support...

Webcology ·

2022/04/15

March 2022 Google Product Update has completed its rollouthttps://www.seroundtable.com/march-2022-google-product-reviews-update-live-33235.htmlMultiple Campaigns + multiple accounts support comes to Google Adshttps://www.seroundtable.com/google-ads-aggregate-reporting-on-manager-level-33253.htmlNo Technical method for achieving a featured snippet beyond great contenthttps://www.seroundtable.com/google-featured-snippets-gaining-33249.htmlYou can’t just write, “I tested this product” and expect a bump

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55:38

Elon Musk Twitter Takeover and Google Data Studio...

Webcology ·

2022/04/07

Today we'll discuss a bubble chart that can help you understand which queries are performing well for your site, and which could be improved.Data Studio Visualizationshttps://developers.google.com/search/blog/2022/04/performance-optimization-bubble-chart AI Content against Google Guidelineshttps://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/Wayback Machine archiving Ukrainian Internethttps://spectrum.ieee.org/internet-archive-ukraineConference

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58:57

Google Analytics 4 Examined with Canadian SEO,...

Webcology ·

2022/03/31

Google is rolling out a new label is search results for pages that are recognized as highly cited sources. Plus, Google Analytics 4 is Examined and Jim and Dave discuss this and more with Canadian SEO, Speaker, and Analytics Wrangler Alan K’necht.Google on support for Ukrainehttps://blog.google/inside-google/company-announcements/warsaw-announcing-more-support-ukraine/TikTok testing search adshttps://searchengineland.com/tiktok-tests-search-ads-383234 Product Reviews Update causing

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58:42

Application Security with Cybersecurity Author Ted...

Webcology ·

2022/03/25

Jim and Dave speak with Ted Harrington who argues that companies need to take a similar approach to secure their systems. He explains how important it is to think outside the box and be willing to push boundaries in potentially troublesome ways, whether the subject is application security or something else entirely.Ted Harrington is the author of HACKABLE: How to Do Application Security Right, and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous

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57:31

Google Announces End to Universal Analytics

Webcology ·

2022/03/17

Beware the Ides of March! Google announces end to Universal Analytics . “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. “This measurement methodology is quickly becoming obsolete.”https://searchengineland.com/google-deprecate-universal-analytics-on-july-1-2023-382648Google explained the

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55:14

John Mueller Schools SEO On Google Ranking & Spam

Webcology ·

2022/03/11

Jim and Dave discuss how John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him "created backlinks on top websites with good DA and low spam score" his site is just not showing up.SERoundtable shared the back and forth.Here was his post, "I have created backlinks on top websites with good DA and low spam score but its been 1 month and still I'm unable to see

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62:51

The State of SEOs in Ukraine

Webcology ·

2022/03/04

This week we have another special guest, Olesia Korobka, a SEO consultant based in Kyiv, Ukraine. Olesia is compiling a list of SEOs in Ukraine who need work or stability. Google Search Central Virtual Unconference Returns at the end of the month – Martin Splitt tweeted with a “stay tuned” noticehttps://www.seroundtable.com/google-search-central-virtual-unconference-back-for-2022-33018.htmlNo such thing as quotas for the number of rankings a website can achieve

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811 results

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