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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

59:31

Pubcon and Then Some

Webcology ·

2023/02/23

This was a technical heavy show focusing on talking announcements from Pubcon, Google’sFeb2023 Product Reviews Update, how Bing uses AI content, changes to credentials at Search Console,Russian propagandists exploiting Twitter verification, and the cases in front of the US Supreme Courtthat might threaten Section 260.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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58:20

Webcology News And Review

Webcology ·

2023/02/16

This was a news and review show, wrapping up a number of weeks of talking about AI's effects on the search and on digital marketing. Going into the show hosts Jim Hedger of Digital Always Media and Kristine Schachinger of Sites Without Walls are expected to cover a lot of Google news and announcements. Almost predictively, AI managed to dominate a lot of the conversation despite our best intentions but when Microsoft's version of ChatGPT goes off on an NYTimes reporter trying to convince him

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58:48

In Which We Get Two Brilliant Tech Execs to Talk...

Webcology ·

2023/02/09

Earlier this week, Microsoft and Google both announced they’re introducing different types of AI into search and related products with staged press events. Both of today’s guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the

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60:39

The "To Yandex and Beyond" Edition

Webcology ·

2023/02/06

We had a truly interesting show following last week's Yandex data leak. Mike King, CEO of iPullRank sits in as a guest for the full hour. This is the first week Kristine Schachinger from Sites Without Walls in Las Vegas has sat in the official co-host's seat. Welcome home, Kristine!This is the second week in a row I was able to write the intro to a guest while listening to their music on Spotify. Icon the Mic King is better known in the SEO world than Michael Icon King, Mike to everyone

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61:03

The End is the Beginning is the End

Webcology ·

2023/01/26

This was Dave’s last show as cohost and it was a special one. Over the past few weeks, we have been witnessing and in many cases, participating in the greatest transformation of the digital age. The AI revolution is in full swing and Dave is an emerging expert in the fields of AI and machine learning relating to the search.We have also seen significant changes in how Google wants to look at content. Lily Ray, Senior Director of SEO and Head of Organic research at Amsive Digital joins us for a full

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61:54

Inlinks CEO Dixon Jones

Webcology ·

2023/01/12

Today we spoke with the Founder of Inlinks and one of the truly great innovators in the SEO world, Dixon Jones. Dixon has made or been at the C-Level of two of the most important SEO tools, Majestic and Inlinks. Dixon was Marketing Director at Majestic from 2009 to 2018, leaving to help found InLinks. Based in the UK, his team at Majestic won the Queen’s Award for Enterprise in Innovation for characterizing the Internet in a way people would understand it, humanizing the Internet if you will. To do

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55:30

A Webcology New Year

Webcology ·

2023/01/05

2023 is going to be a year of extraordinary change. The last three years feel like a coiled spring with a build-up of so much potential energy prepared to become kinetic it will feel like the advent of mass-computing all over again. This might be particularly jarring for some and present ranges of opportunities previously unknown for others. What’s happening right now is the predecessor of what might be the last human-organized information environment in our species’ somewhat short history. Change

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53:12

A Webcology Christmas Carol

Webcology ·

2022/12/20

Twas two weeks before Christmasand across the wide webSEOs were hittingtheir desks with their headsGoogle had come to update itselfGuaranteeing no downtimeFor us little elvesAlong with a number of other Googley things, Jim Hedger and Dave Davies talk about getting Scroogled again this year. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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56:40

Meta Layoffs And Twitter Weirdness

Webcology ·

2022/11/17

A most excellent news round-up day with Jim Hedger and Dave Davies rolling through several major stories that affect the search industry this week. The biggest story in tech is the massive fallout from Elon Musk’s purchase of Twitter. It feels like the social media universe is reordering itself as Twitter and Facebook (Meta) face the biggest challenges in their histories.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

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60:16

The Return Of Conferences

Webcology ·

2022/11/07

Today on Webcology Kristine Schachinger from Sites without Walls cohosts with Jim Hedger from Digital Always Media. They talk about The return of conferences and the State of Search Conference – last week in Dallas TX. They also dive into Barbados SEO – two weeks from now, as well as The 2022 Social Media Big Tech implosion AND MORE!Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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44:04

The Accidental SEO Manager – Book 1, Tapping Organic...

Webcology ·

2022/10/20

Ash is currently the in-house enterprise and multi-national SEO manager at carsales.com.au/ Carsales.com.au, by the way, has a massive global footprint making Ash responsible for overseeing car sales sites around the world as well as Australia.He’s worked with Suncorp, Australian National Bank, Optus (2nd largest wireless carrier in AUS), Sensis – Aussie mega info corp, and several other corporate SEO jobs. For years he was a regular columnist at APC Magazine (Aus. Personal Computer days?) He’s also

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57:03

Google’s Most Recent September Core Update And More

Webcology ·

2022/09/29

Jim Hedger and Dave Davies have a fun rambling trip through Google’s most recent September Core Update and the newest Products Review Update, both of which stopped rolling out on September 26. Explaining how Google is merging its newly gained powers of perception with its foundation in link references, Jim and Dave explore the history and implications of Google's algorithm and core updates over the years.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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52:35

Helpful Not Huge: The Google Algorithm Update

Webcology ·

2022/09/09

Jim Hedger and Dave Davies cover a lot of ground today with a long talk about the Google Helpful Algorithm Update as its rollout appears to be winding down. While it’s too early to tell exactly how Helpful is going to fall out and its effects could take months to sprawl across the web, the update is having a substantial effect on sites that were actually affected. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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54:40

The Question Of The Future Of And Ideas About Art

Webcology ·

2022/09/02

I don’t know a lot about art... Actually, that’s not true. I know a hell of a lot about art, including what I do and don’t like.Now, I don’t know a lot about philosophy... Actually, that’s not true. I also know a hell of a lot about philosophy. Life’s weird that way.Weirder still is the decision of the Colorado State Fair to award the first place finish in the Digital Arts category to Jason Allen for his Ai-Generated work, “Theatre D’opera Spatial”. Now, to be fair to the Fair, it (“Theatre D’opera

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55:22

Helpful or not, here it comes

Webcology ·

2022/08/26

Here are the most important things that we know right now in short form:· Name: Google helpful content update· Launch Date: It began to rollout on August 25th· Rollout: It will take about two weeks to fully roll out· Targets: It looks at content that was created to rank well in search over help humans· Search Only: This currently only impacts Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the

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57:37

The One Tag To Rule Them All And In Data Studio Bind...

Webcology ·

2022/08/05

A lot of search news this week and with Dave on the road in meetings Kristine Shachinger from Sites Without Walls in Las Vegas sat in with Jim to cover it. We started talking about Google's well-named new multi-analytic tag, The Google Tag, and how to properly apply it. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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48:05

It's Reporting Season And There's Fallout On The Floor

Webcology ·

2022/07/28

It's reporting season and there's fallout on the floor. Shopify lays off 10% of the workforce on bad Ecomm bets while Meta(Facebook) posts its first quarterly loss in the company's history...Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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50:09

Google Search Console Clicks Go to Hidden Terms Says...

Webcology ·

2022/07/14

Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of the keywords you’re getting traffic from? In fact, the tool doesn’t show a term for nearly half the clicks.These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks.Google Updates Help Docs in wake of Stox’s

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50:20

Search Result Pages Relatively Similar to No to Low...

Webcology ·

2022/07/08

John Mueller Says Search Result pages are relatively similar to no to low effort category pages. https://www.seroundtable.com/google-search-query-pages-equivalent-to-low-effort-category-pages-33699.htmlFCC does not have the authority to force Apple or Google to remove TikTok from their stores however the US government continues to warn against it after US data was accessed by ByteDance Engineers from within China. FCC can fine TikTok and even force reforms on the company as reported in Axios earlier

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54:07

Several years of Mobile First. What’s changed?

Webcology ·

2022/06/30

Several years of Mobile First. What’s changed?https://www.searchenginejournal.com/google-mobile-first-index-guide/437472/Google clarifies 15MB is really bighttps://www.seroundtable.com/google-clarifies-15mb-googlebot-limit-33670.html8 Tips on Ecommerce from Googler, Alan Kenthttps://www.seroundtable.com/google-offers-8-tips-on-e-commerce-seo-33676.htmlFCC Commissioner asks Google and Apple to ban TikTok from their respective

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827 results

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