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PODCAST

State of Medtech

State of Medtech

State of Medtech is the #1 podcast in medtech and medical devices. Hosted by Omar M. Khateeb, we go inside the business and science of healthcare innovation—with unfiltered interviews from top investors, startup founders, and industry leaders. Each week, we feature candid interviews with: 💼 Top medtech investors & VCs 🧠 Founders of disruptive medical device startups 🧬 Clinicians & industry leaders shaping the future of medicine From go-to-market to M&A, AI to surgical robotics,

health & fitness medicine

All Episodes

01:34:50

197. Neurosurgery: JJ Desai, Chief Strategic...

State of Medtech ·

2024/08/19

00:00 Introduction and Guest Welcome 01:43 JJ Desai's Background and Early Life 03:05 Journey into Medicine and Early Inspirations 05:41 Transition from Medicine to Entrepreneurship 09:56 Mentorship and Career Growth 15:57 Balancing Multiple Roles and Personal Growth 21:00 Reflections on Career and Personal Development 28:06 Impactful Mentors and Key Career Moments 47:13 A Chance Meeting with Billy 48:57 The Spark of Innovation 49:42 Conflicted Career Choices 50:16 A New Beginning at Insight

en

00:49:14

196. Marketing: Reviewing Johnson & Johnson Robotic...

State of Medtech ·

2024/08/15

00:00 Introduction and Welcome 00:34 Today's Topics Overview 00:37 Live Review: Johnson & Johnson's MedTech Division 01:13 Critiquing the Landing Page 02:55 Discussion on Pain Points and User Experience 05:39 Form Friction and User Registration Issues 08:39 Analyzing Marketing Copy and Visuals 13:54 Video Placement and Content Strategy 19:43 Final Thoughts on Marketing Strategies 24:39 Engaging Content for Interested Audiences 25:02 Small Commitments in Marketing 26:15 The Importance of

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00:41:05

195. The Future of MRI with Hyperfine CEO Maria Sainz

State of Medtech ·

2024/08/13

00:00 Introduction and Welcome 00:26 Meet Maria Sainz, CEO of Hyperfine 00:36 Commercial Reads and Announcements 01:54 Introduction to Hyperfine and Its Technology 03:19 The Importance of Portable MRI 05:55 Technical Insights into Hyperfine's MRI 08:45 Clinical Applications and Market Potential 12:10 Global Impact and Future Prospects 26:58 Business Model and Adoption Challenges 37:05 Upcoming Conferences and Final Thoughts Want to come on the show? Submit to be on the show

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00:51:09

194. Marketing: Gated vs Ungated Content

State of Medtech ·

2024/08/07

00:00 Introduction and Welcome00:53 Gated vs Ungated Content Debate 04:50 Role Play: Handling CEO's Demand for Leads 09:06 Effective Marketing Strategies and Metrics 14:07 Challenges with New Marketing Initiatives 25:36 The Fast Pace of Technology and Market Evolution 26:05 The Misconception of Quick Marketing Wins 27:43 The Pitfalls of High Ad Spend 28:45 The Value of Sales Teams in Marketing 30:26 Gated vs. Ungated Content 34:59 The Art and Science of Marketing 38:19 Sales and Marketing

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01:16:21

193. The Game of Money with Oren Klaff, Investor and...

State of Medtech ·

2024/08/05

00:00 Introduction to the Medtech Industry00:35 Meet Orrin Klaff: Investor and Author 01:04 The Game of Money: Fundraising Insights 02:05 Values in Business and Sales 02:36 Orrin Klaff's Books: Pitch Anything and Flip the Script 04:59 Real-World Deal Making Stories 13:30 The Evolution of Investment Strategies 20:05 Challenges of Competing with Professional Investors 30:10 Pros vs. Joes: The Reality of Amateur vs. Professional Investors 40:49 The Unicorn Factory is Closed 43:13 Building a

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00:52:33

192. Marketing: Why Marketers Must Focus More on Top...

State of Medtech ·

2024/07/31

00:00 Introduction to MedTech Marketing00:50 Understanding the Marketing Funnel 02:33 Importance of Top of Funnel 05:09 Effective Top of Funnel Strategies 09:33 Real-World Examples and Best Practices 11:44 Challenges and Misconceptions 14:30 The Role of Attention in Marketing 25:49 Q&A Session 26:57 The Importance of Embodying Your Worldview 28:19 Tactical Tips for Effective MedTech Marketing 31:25 Leveraging Personal Branding and Customer Insights 33:07 Creating Strong Points of View and

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00:46:53

191. Cardiology: Eko Health Co-Founder Jason Bellet

State of Medtech ·

2024/07/29

00:00 Introduction to the Medtech Industry01:10 Meet the Guest: Jason Bellet from Eko Health 01:26 The Origin Story of Eko Health 04:24 Challenges and Innovations in Primary Care 05:47 Driving Market Adoption and Overcoming Obstacles 08:44 The Role of Investors and Early Support 11:30 The Importance of Networking and Accelerators 15:42 Gangels: A Unique Investment Syndicate 19:35 Eko Health's Journey and Customer Obsession 22:30 Telemedicine in Rural Alabama 23:51 Customer Obsession and

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00:37:58

190. Marketing: Best Attribution Practices and...

State of Medtech ·

2024/07/24

00:00 Introduction and Background01:45 Understanding Attribution in Marketing 03:58 Best Practices for Attribution 06:29 Challenges and Solutions in Attribution 16:50 The Importance of Conferences 18:59 Pre-Conference Strategies 24:42 During the Conference: Maximizing Engagement 30:17 Post-Conference Follow-Up 36:23 Final Thoughts and Q&A 37:00 Podcast Outro and Call to Action Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth

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01:25:34

189. Mako Founding Board Member and Investor Chris Dewey

State of Medtech ·

2024/07/22

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

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01:03:02

188. Marketing: 2024 Medtech Growth Strategies

State of Medtech ·

2024/07/18

re you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://us02web.zoom.us/meeting/register/tZ0ode-orjwoGtOQjAh4PohL2Xm0UNvZshUoWant to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical

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00:24:53

187. 2024 Regulatory Updates with Kwame Ulmer &...

State of Medtech ·

2024/07/16

Download the 2024 State of US MedTech Regulation https://essenvia.com/Media-Hub/White-Papers-&-Special-Reports Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60%

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00:38:30

186. Venture Capital: Market Outlook with Jonathan...

State of Medtech ·

2024/07/02

Download the 2023 HSBC Healthcare Report https://www.business.us.hsbc.com/-/media/media/us/pdfs/campaigns/hsbc-healthcare-report-1h-2023.pdfWant to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60%

en

00:42:44

185. President’s Club: Shawn McKenna, VP of Sales and...

State of Medtech ·

2024/06/26

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

en

00:46:49

184. Sales Training with Medtech Veteran Gene Nagel

State of Medtech ·

2024/06/24

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

en

00:40:27

183. President’s Club: Value Analysis Committee...

State of Medtech ·

2024/06/19

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

en

00:45:37

182. President’s Club: Behavior Change & How to Begin...

State of Medtech ·

2024/06/17

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

en

00:33:27

181. GenSurg: Future of Surgical Education & How...

State of Medtech ·

2024/06/13

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKBook a free demo with Clari to learn how you can turn your SalesForce CRM into an asset that actually helps your team close more deals - Learn more here 👉 https://bit.ly/clari-omar Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Save $1,300

en

00:33:28

180. How GLP-1s will Impact Medical Devices with Paul...

State of Medtech ·

2024/06/10

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKBook a free demo with Clari to learn how you can turn your SalesForce CRM into an asset that actually helps your team close more deals - Learn more here 👉 https://bit.ly/clari-omar Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Save $1,300

en

00:43:09

179. Mental Health: The Science of Music in Mental...

State of Medtech ·

2024/06/05

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKBook a free demo with Clari to learn how you can turn your SalesForce CRM into an asset that actually helps your team close more deals - Learn more here 👉 https://bit.ly/clari-omar Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Save $1,300

en

00:36:09

178. Digitizing the Neuro ICU with Caitlin Morse,...

State of Medtech ·

2024/05/27

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKBook a free demo with Clari to learn how you can turn your SalesForce CRM into an asset that actually helps your team close more deals - Learn more here 👉 https://bit.ly/clari-omar Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Save $1,300

en

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