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PODCAST

The Speak Easy Podcast

Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms

Hi. Jen Estill and Karen Stefl here. In The Speak Easy Podcast, we share years of expertise in marketing, branding, video production, strategy—not to mention management, employee development, mentoring, sales, creativity, maintaining life balance, managing money, and.. you get the idea. It takes a lot to keep a couple of creative studios thriving. We developed this podcast after years of "how do you..." boss lady conversations. It was clear that if we were both in such similar places with regard

business

All Episodes

00:36:15

84: Innovation and Changes In Nonprofits – Featuring...

The Speak Easy Podcast ·

2020/10/20

Businesses big and small have been affected by the COVID-19 pandemic in one way or another. How does this affect nonprofits specifically, and what innovations can they embrace in order to keep up? Few people know the answers to these questions better than Joan Gustafson, external affairs officer at the Michigan Nonprofit Association (MNA) and our guest this episode. For the past several months, Joan has been working tirelessly to ensure that the many nonprofits within the state of Michigan have the

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00:11:15

Strategy Series 09: Cleaning Up Your Brand Language

The Speak Easy Podcast ·

2020/10/13

In the marketing world, language is one of the top tools for impactful and effective communication. As communicators, it is important that our brand language develops with the world around us. Not only does it help our brands stay relevant, but it helps them grow stronger and more idealized. In this week's Strategy Series mini episode, Jen breaks down the nuances of how language is developing and how we can apply cultural shifts in language to our brands. From finding what forms of acceptable

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00:12:11

83: Back To Basics: B2B vs. B2C Communication

The Speak Easy Podcast ·

2020/10/06

We're going back to B2B and B2C basics. There are countless nuances in the marketing world and, this episode, we're breaking them down. In an industry fraught with acronyms, it's imperative that we have a full understanding of what they all mean. What makes business-to-business communication unique from business-to-consumer communication? What about business-to-government, and peer-to-peer? Whether you're new to the business-to-business world or just need a refresher, we've got a little bit of

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00:04:48

Strategy Series 08: Growing Your Nonprofit With Video

The Speak Easy Podcast ·

2020/09/29

Video is often an under-utilized tool in business, especially when it comes to nonprofits. Not only can video be used to tell the story of your organization, but it can also be used in almost all marketing efforts to grow your business. Whether it's member engagement, funding development, or even public policy and advocacy, how can we can take advantage of video beyond the marketing realm? Having worked in video her entire career, Karen is well-versed in ways we can use video as part of broader

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00:15:08

82: Quitting While You're Ahead: Knowing When To Stay...

The Speak Easy Podcast ·

2020/09/22

Throwing in the towel feels like a bad thing. We've always heard a barrage of phrases like, "Only losers quit" or "Quitters never win." But, depending on the situation, we don't always see it that way. While the concept of quitting can be hard to come to terms with, sometimes quitting is necessary for our success. When something no longer serves you or is demanding all of your time and energy but delivering nothing for you in turn, it might be time to let it go. Sometimes, leaving one thing behind

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00:06:31

Strategy Series 07: Effective Outreach Through...

The Speak Easy Podcast ·

2020/09/15

As communicators, it's our job to help our clients figure out what they need to reach their goals. Often times, many clients don't even realize that what they need is branded marketing. In this mini episode, Jen breaks down the importance of knowing the difference between outreach, marketing and branding and how, if you want your outreach to be effective, you can't have one without the other. Where do outreach and marketing collide? Once we have a solid branding foundation, how can we build an

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00:18:39

81: Waste Not, Want Not: How To Be Our Most Efficient...

The Speak Easy Podcast ·

2020/09/08

Working during the pandemic has shifted the way we go about our everyday lives. We've talked about it in past episodes, but the pandemic has uprooted us and still keeps many of us at home. It has forced us to reevaluate the things that are important to us and has shifted how we work – and it's had a big impact on resources, efficiency and waste. Every individual is wasteful to a certain extent, whether we're aware of it or not. Unfortunately, that waste often carries over to our businesses in a

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00:07:06

Strategy Series 06: Building Trust In Video

The Speak Easy Podcast ·

2020/09/01

Trust is a key factor in any healthy relationship, but especially in client relationships. As creatives, we need to trust our client to tell us what they are looking for and what they expect, and they need to trust us to deliver on that. It doesn't end there though. We also need to trust the client's audience. When we trust that the audience will be invested in the work we are producing, that aids us in creating work in which they will be invested. So, how do we build that trust? How do we maintain

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00:43:04

80: Audiences, Flexibility, And The Future Of Public...

The Speak Easy Podcast ·

2020/08/25

This episode, we are joined by a very special guest: Susi Elkins, director of broadcasting and general manager at WKAR Public Media in East Lansing, Michigan. As station manager, she oversees all of the station's programming including original content and production, as well as partnerships across all of WKAR's broadcasting platforms. During her 25 years at WKAR, Susi has learned a thing or two about flexibility. Not only does she identify programming to match the diverse needs of thousands of

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00:05:48

Strategy Series 05: Defining Target Markets

The Speak Easy Podcast ·

2020/08/18

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.

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00:16:58

79: Lessons From A Global Pandemic

The Speak Easy Podcast ·

2020/08/11

The pandemic has swept through our lives and almost universally changed everything. While we will be living among COVID-19 for the foreseeable future, we’ve already started sorting through the rubble to evaluate what's happened, how we’ve coped, and how we’ll move on. Like any major life event, there are lessons to be learned along the way. For business owners and parents right now, there are a few central themes among these lessons: balancing work and home life, streamlining processes, and

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00:06:03

Strategy Series 04: The Art Of Virtual Video Events

The Speak Easy Podcast ·

2020/08/04

Let's be real: Zoom calls aren't always as easy as they should be. The bigger the call, the messier the scenario. And, these days, it doesn't look like things will be going back to "normal" any time soon. Many businesses are making the move to hosting virtual events, and whether they're small meetings or large-scale fundraisers, it's imperative that these run as smoothly as possible. In this week's Strategy Series episode, Karen breaks down tips and tricks for you to kick off your virtual events

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00:20:54

78: Wanderlust, Our Wildest Dreams, and Why We Do...

The Speak Easy Podcast ·

2020/07/28

These days, a lot of us find ourselves drifting off in thought and reevaluating our past decisions. The global pandemic has taken away a lot of the physical tethers that we have to where we live, such as needing to go into our offices. With work from home being the new norm, it's not only interesting but healthy to question our decisions and why we do what we do. This week, we talk about our own life choices; we break down everything from the career paths we almost took to the ones we still haven't

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00:07:19

Strategy Series 03: Leveraging Your Brand Values

The Speak Easy Podcast ·

2020/07/21

Do you know what your organization values? Does your staff? What about your customers? This week's Strategy Series mini episode explores the importance of knowing your business's values, and how you can demonstrate these values through action. Jen uses her personal experience to discuss the foundational importance of clearly defined and outlined brand values. Listen in for actionable steps you can take to outline your values while making them presentable and digestible for others. Not only will you

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00:21:24

77: Fuck It, I'm Going For It Anyway

The Speak Easy Podcast ·

2020/07/14

How many times have you stopped yourself from going after what you wanted? Whether it was because you were afraid of failure, rejection, or adding to workload, you probably have a million reasons. Now, how many times have you said “fuck it” and done it anyway? In spite of what others thought or the thousands of reasons not to try, you did it. This week, we’re talking about when you should just go for it, already–whatever it is. In honor of the Speak Easy Podcast’s third birthday, we’re recapping

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00:07:13

Strategy Series 02: New Rules for Filming

The Speak Easy Podcast ·

2020/07/07

Anyone who has worked with or on a videography team knows the amount of work that goes into a shoot. From organizing locations to shooting in tight spaces, Karen and her team manage to keep things running smoothly regardless of the circumstances. But COVID-19 is flipping the script on many best practices in the film world. How can we return to filming during a pandemic? In the second episode of our Strategy Series, Karen discusses how her team plans to keep everyone safe as they gradually return

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00:40:49

76: Fighting For What Matters Most — Featuring Guest...

The Speak Easy Podcast ·

2020/06/30

Our newest guest, Paula Herbart, knows a thing or two about leading through uncertainty. As president of the Michigan Education Association, the shifting K-12 landscape led Paula to further reevaluate the changes that need to take place in education, particularly regarding equal access to lesson plans, food and health. Paula has long believed that the right to a quality education is the base for many civil rights in our country, and that this is currently at risk. Over the past months, few

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00:07:24

Strategy Series 01: Learn From This Crisis To Prepare...

The Speak Easy Podcast ·

2020/06/23

In our first episode of the Strategy Series, Jen shares what we can learn from the global pandemic to prepare for the next crisis, from a business and marketing perspective. There are certain business strategies that will likely be here to stay, long after the pandemic has gone. The tricky thing is determining what your customers will want to keep, and how these can help serve your revenue stream in the process. How can we reflect on what may have gone wrong over the past few months to make our

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00:34:26

75: Working With Guilt: Why We Feel It And How To...

The Speak Easy Podcast ·

2020/06/16

Times are tricky right now. 2020 continues to deliver change and challenges, and a lot of people are experiencing newfound stress and guilt in their work-from-home lives. We are feeling guilty for not spending enough time with our families, on our businesses, in our communities, or learning a new hobby. There is so much uncertainty, which leads to a collective self-consciousness that only feeds into that guilt and makes us feel isolated. This week, we discuss all of the things we're feeling guilty

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00:24:22

74: Breaking Up And Moving On: The Life Cycle Of...

The Speak Easy Podcast ·

2020/06/02

It’s a tricky subject, but the reality is that client breakups happen. There are times when a client breakup blindsides you (which often require a healthy amount of drinks and breakup songs to recover). Then there are times when the breakup probably should’ve happened long ago, when the relationship is no longer a good fit. And sometimes, the two groups just naturally part ways. No matter the reason, client turnover is a part of business, and we need to learn how to assess the process. What does a

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235 results

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