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PODCAST

Lift Free And Diet Hard with Andrew Coates

The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.

health & fitness

All Episodes

00:43:53

EP #128 Ben Pakulski: Exploring Your Limits

Lift Free And Diet Hard with Andrew Coates ·

2023/06/06

IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create

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00:48:57

EP #127 Pete Dupuis: Fundamentals of Great Business

Lift Free And Diet Hard with Andrew Coates ·

2023/06/01

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the

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00:53:10

EP #126 David Thomas Tao: Doing It Right, Right Away

Lift Free And Diet Hard with Andrew Coates ·

2023/05/30

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches

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00:40:35

EP #125 Adriell Mayes: Passion, Curiosity, and Growth...

Lift Free And Diet Hard with Andrew Coates ·

2023/05/23

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement. --- Support

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00:52:20

EP #124 Kait Callahan: Skill Investment

Lift Free And Diet Hard with Andrew Coates ·

2023/05/16

This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you

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00:44:19

EP #123 Marcus Martinez: Kettlebells and Creation

Lift Free And Diet Hard with Andrew Coates ·

2023/05/09

Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish

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00:48:03

EP #122 Adam Bornstein: You Can't Screw This Up

Lift Free And Diet Hard with Andrew Coates ·

2023/05/02

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits. Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a

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00:39:46

EP #121 Beth Feraco: Ask For Help

Lift Free And Diet Hard with Andrew Coates ·

2023/04/25

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success". --- Support this

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00:47:20

EP #120 Santana Anderson: Creating Community In Your Gym

Lift Free And Diet Hard with Andrew Coates ·

2023/04/18

IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how Santana flips conversation to make it about the other person, a demonstration of a rare but trainable skill that showcases why he's thrived

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00:45:13

EP #119 Eve Guzman: Hard Truths and Helping People

Lift Free And Diet Hard with Andrew Coates ·

2023/04/11

Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took a leap of faith, and started coaching others through evidence based nutrition. She was so successful other women kept asking her to mentor them. Eve

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00:53:12

EP #118 Mike Doehla: Hard Work + Luck

Lift Free And Diet Hard with Andrew Coates ·

2023/04/04

Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to earn a good livelihood, how hard work and luck interplay for career success, and ask do we have an obligation to help every way possible. We also talk

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00:49:51

EP #117 Nick Shaw: RP Origins

Lift Free And Diet Hard with Andrew Coates ·

2023/03/28

Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a personal brand, and to underlie it all with a "be of service" mindset. --- Support this podcast:

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00:53:15

EP #116 Dr. Trevor Kashey: Skill Acquisition

Lift Free And Diet Hard with Andrew Coates ·

2023/03/15

Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with

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00:52:01

EP #115 Dr. Christle Guevarra: Managing Injury and...

Lift Free And Diet Hard with Andrew Coates ·

2023/02/21

Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying to recover from injury. Christle shares why she pivoted into the fitness industry and the potential to scale her impact. --- Support this podcast:

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00:57:20

EP #114 Luka Hocevar: Building A Personal Brand

Lift Free And Diet Hard with Andrew Coates ·

2023/02/14

Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

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00:42:55

EP #113 Dr. Dwayne Jackson: Non-Biased Approach to...

Lift Free And Diet Hard with Andrew Coates ·

2023/02/07

Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry. --- Support this podcast:

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01:00:04

EP #112 Brad Stulberg: The Practice of Groundedness

Lift Free And Diet Hard with Andrew Coates ·

2023/01/31

Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused

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00:47:43

EP #111 Kelsey and Dennis Heenan: Trial, Error, Success

Lift Free And Diet Hard with Andrew Coates ·

2023/01/24

Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own

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00:50:28

EP #110 Steve Krebs: I'm Here To Help

Lift Free And Diet Hard with Andrew Coates ·

2023/01/17

Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

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00:57:36

EP 109 Jill Coleman: Scaling Your Career

Lift Free And Diet Hard with Andrew Coates ·

2023/01/12

Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider

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