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PODCAST

BlueStar Nation

BlueStar Nation

BlueStar Nation is the podcast that tackles the hot topics, trends, and emerging technologies impacting the specialty IT reseller channel, software companies, MSPs, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: nation@bluestarinc.com

technology marketing

All Episodes

01:13:28

What is Web3? w/James Korte

BlueStar Nation ·

2023/02/09

After he threw out an idea to discuss Web3, we turned the tables on James Korte and invited him to join us! First, a quick review of Web1 & 2—essentially what the internet has been to date—before explaining what Web3 could be and why. How would Web3 be built? What advantages and disadvantages would it create? Does Web3’s connection to blockchain & cryptocurrency concern us? Is this internet iteration feasible, or is the idea the path to something else? #VARValue - Does this mean anything to our

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48:18

Automation Opportunities w/MicroTouch’s Tyler Wells

BlueStar Nation ·

2023/02/02

Automation is increasingly a part of our daily lives, and we’ve preached it as a way for VARs to make their own business more efficient. In this episode, MicroTouch’s Tyler Wells helps us identify how they can take that automation to their customers, combating labor shortages, addressing new expectations for speed, and staying ahead of the competition. How do touchscreens fit into the conversation? What industries benefit the most? When should VARs get in on robotics? Tyler's XaaS Journal

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57:20

Crowd Management Technology w/WaitTime’s Zack Klima

BlueStar Nation ·

2023/01/26

No one likes crowds, long lines, or waiting. We didn’t before COVID changed how we felt about being around strangers, and we certainly don’t today--but how do retailers, hospitality, and event companies find the right solutions to a problem that’s been around as long as people have congregated? Zack Klima, Founder & CEO of WaitTime, has his own story about the frustration of waiting which led to his solution, crowd management technology that benefits fans, attendees, and customers but also provides

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01:01:23

Reflections & Resolutions: 2023 Kickoff

BlueStar Nation ·

2023/01/19

We’re kicking off the fourth year of the pod by looking back and ahead. First, we reflect on 2022 and the stories, trends, surprises, disappointments, and personal moments that stood out to us in the channel, our lives, and the world at large. After that, it’s fun with “Best of” lists, predictions and resolutions, our top episodes of the year, and more! ALERT!! We need YOUR help! Please send us your ideas for the podcast. What topics, industries, technologies, and partners interest you

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01:35:21

Star Wars Nerdfest: Episode III

BlueStar Nation ·

2022/12/29

*Star Wars SPOILERS in this episode* We wrap up another year on the pod with our third annual Star Wars discussion, and we have a lot to cover! Would any of us pay $5000 for a Star Wars-themed drink? Is the amount of SW content too little or too much? We discuss "The Book of Boba Fett," "Obi-Wan Kenobi," "Tales of the Jedi," and "Andor." Are the prequels cool again? What's coming next year? What are some VFX sequences that stand out to us in the franchise? Talk to us! Twitter - @TEConnectPod Email

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01:19:07

The Tech That Made Us w/Sarah Schlueter & Sam Hughes

BlueStar Nation ·

2022/12/22

Working in this channel, you have to be pretty fond of technology, and it's probably been a big part of your life. In this episode, we're reflecting on the gadgets and gizmos we grew up (or old) with, but to make sure we had some perspective beyond John & Dean's pre-internet days, we brought in a couple of Millennials in Sam & Sarah. Are we early tech adopters? What was our first computer? First portable music player? Gaming system? Mobile phone? Finally, we discuss "old" tech that seems absurd

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48:07

Computer Vision Trends w/Intel’s Rob Risany

BlueStar Nation ·

2022/12/15

Much of the "next-gen" tech and innovation we expect to inform our future relies on computer/machine vision, but what can it do, and how do VARs benefit? We posed those questions to Intel's Rob Risany, returning to the pod to emphasize the partnerships they bring to the table and the channel. Why is data quality so important to utilizing computer vision? What are the use cases in retail and other industries? #VARValue - The computer vision market value is projected to hit $48 billion this year

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01:02:11

Modernizing Municipalities w/DACRA Tech’s Tami Wanless

BlueStar Nation ·

2022/12/08

“Modernizing [government]…I know that seems like an oxymoron,” says DACRA Tech’s COO Tami Wanless. She joins the pod this week to talk about how technology can make a difference in local governments. What are local officials dealing with daily, and what’s slowing down modernization efforts? What’s her advice for VARs that don’t want to tackle government opportunities? What’s DACRA’s approach to modernization? It’s the episode that’s letting you off with a warning but don’t ignore this sector

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01:15:29

The New VAR’s Guide to the Channel

BlueStar Nation ·

2022/12/01

When one of our new listeners asked us what we would do differently and where would we focus our energies if we were starting all over again in the reseller channel, we put ourselves in the shoes of a newbie. What is the value proposition of a VAR over direct sales? How has the channel changed since Dean was on the VAR side? What have some of our actual VAR partners said they would do differently? Where do we recommend new VARs focus their time and energy? Finally, we’ll share a bit about how

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01:03:14

TEC Bytes 8: More Than We Can Chew

BlueStar Nation ·

2022/11/17

Get ready for the holidays with some hot topics and interesting stories in science, tech, business, and pop culture that you can share. Pro-China fake eco-warriors 7 global megatrends shaping the world Quantum internet 2022 airport satisfaction survey State of the restaurant industry What is “Dad Brain”? Taylor Swift’s new album breaks records Brands are concerned about “genericide” TEConnecting with us: Dean - How to fire up the dance floor John - The 12 deadliest viruses in history Talk to

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01:10:59

Analytics in Healthcare w/Ambient Clinical’s Tim...

BlueStar Nation ·

2022/11/10

Healthcare organizations are still under tremendous pressure, battling costs, burnout, and labor challenges while still being expected to deliver quality care. Utilizing analytics and data in clinical decision support is an important first step to combating those issues. This week, Ambient Clinical Analytics’ Tim Kuebelbeck joins the pod to explain. What should clinicians be doing with the data they collect? What should they look for when selecting a support platform? How do VARs benefit? It’s the

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47:29

The Labor Crisis with Honeywell’s Kelley Wood

BlueStar Nation ·

2022/11/03

A lot of think-pieces, LinkedIn posts, and hand-wringing have accompanied the shifting dynamic of labor and when/where/how (maybe even if) we work over the last few years. It’s being felt in nearly every industry, including those like supply chain, retail, and hospitality that our VARs sell to. This week, Honeywell’s Kelley Wood joins the show to discuss the labor crisis, break down where we are, why, and what might happen next. How does the generational divide fit in? How does technology impact

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01:07:10

Grocery Opportunities & Challenges w/Epson’s David...

BlueStar Nation ·

2022/10/27

Grocery stores are an essential service, but they’re not immune to the changing whims of consumers and the desire for convenient options and dynamic shopping experiences. The razor-thin margins they operate under can cause challenges to VARs hoping to pitch new technology, but Epson’s David Vander Dussen is back on the pod to emphasize the opportunities. Why are midsize & regional chains still seeing growth? How have grocers changed their offerings and workflow? Why is the demand for dynamic color

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39:29

Thermal Kitchen Printing w/Star Micronics’ John Maieli

BlueStar Nation ·

2022/10/20

We’re debunking some myths in this week’s episode…specifically, that commercial kitchens are no place for thermal printers. Star Micronics’ John Maieli, who has plenty of back-of-house experience, explains the importance of printers in the kitchen and why thermal is the best option. What’s the “state of the industry”? What’s the real difference between impact & thermal printing and why is the latter ideal for this use case? How should VARs respond to common misconceptions and pushback on these

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50:11

The Store as a Medium w/VSBLTY’s Jay Hutton

BlueStar Nation ·

2022/10/13

In-store traffic is still vital to retail businesses, but simply getting them through the doors is not enough in a hyper-competitive market. That's where digital signage enabled with machine vision can change the game. Jay Hutton, Founder & CEO of VSBLTY, is on the pod this week to explain the growth potential of what they call “the store as a medium,” using dynamic, eye-catching displays to “entice, engage, and interact” with shoppers, ultimately driving more revenue and unplanned purchases. What

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01:03:43

The Self-Service Tipping Point w/Elo’s Luke Wilwerding

BlueStar Nation ·

2022/10/06

“Identify a practical need and create a solution.” That’s a good mantra for any solution provider, but also the simple impetus behind the creation of self-service options in a variety of industries. Elo’s Luke Wilwerding is back on the pod to explore the early days of self-service through today. What slowed (and accelerated) adoption? What’s changed about form factors? How should VARs address concerns and misconceptions like installation issues, smaller purchases, and higher losses? #VARValue -

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01:00:11

VARTECH 2022 Recap

BlueStar Nation ·

2022/09/29

VARTECH 2022 is in the rearview, but what we learned there and what it means for our channel has just begun. Whether you attended and need a refresher or didn’t and want to know what happened, we’ve got you covered, from Opening Session to the CodeZone floor! What were the themes of the show? Who was the keynote speaker that brought tears to attendees' eyes? What is VAR 2.0 (and 3.0)? It’s the episode that condenses two exhausting days into an hour that’s much easier on your feet. #VARValue - For

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01:01:38

A VAR’s Guide to Marketing & Content Creation w/James...

BlueStar Nation ·

2022/09/22

After a long few days at VARTECH 2022, Dean & John happily turn over their marketing session for VARs to the incomparable James Korte, who helps us respond to survey responses from attendees about their current marketing situations and, most importantly, what you need help with to improve your marketing. How does an SMB market on a budget? What kind of content should you be creating? How can manufacturers help you fund your campaigns? What kind of marketing provides the best ROI and what should that

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44:09

TEConnect Replay: Optimizing LinkedIn for Your...

BlueStar Nation ·

2022/09/15

While we're off recording a new episode live at VARTECH 2022, we thought it was a great time to revisit last year's episode on properly utilizing LinkedIn for business. Next week, we'll be back with a new episode offering free and low-cost tips for marketing & content creation based on questions and concerns YOU gave us! *** (ORIGINALLY RELEASED 10/21/21) It's the second of our live episodes recorded at VARTECH 2021 in Orlando Florida! For this one, James Korte, unofficial third host, joins us to

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49:37

Virtual Healthcare as a Service w/VeeOne’s Kevin Leal

BlueStar Nation ·

2022/09/08

Many healthcare providers (and patients) finally embraced telehealth and virtual visits in recent years, but that’s just one aspect of what has become known as a “continuum of care.” VeeOne Health’s Kevin Leal joins us to explain this concept and how virtual care technology is really allowing everyone to access healthcare at home or in local facilities, including specialists not normally found in rural communities. How does virtual care help close gaps in healthcare? What are the benefits of remote

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190 results

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