x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:28:58

Why the CTV ad experience is still a work in progress

Next in Media ·

2023/11/20

Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year. Guest: Mark McKeeHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:38:08

Multicultural marketing is finally getting more focus...

Next in Media ·

2023/11/14

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress. Guest: Gonzalo Del FaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:23:43

"Weather at its core is the original influencer"

Next in Media ·

2023/11/07

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mobile advertising has ever fully reached its promise. Guest: Rachel ChukuraHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh

en

00:37:40

Inside Walmart's Journey Toward Becoming a Major Ad...

Next in Media ·

2023/10/31

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich LehrfeldHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:28:55

Why Vizio Wants to Bother With Being an Advertising...

Next in Media ·

2023/10/26

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace. Guest: Mike O'DonnellHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:29:55

How TV is borrowing from the social media ad playbook

Next in Media ·

2023/10/17

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja MidhaHost: Mike ShieldsSponsored by: Comcast AdvertisingProduced by: Fresh Take

en

00:38:01

What do data scientists really do at ad agencies?

Next in Media ·

2023/10/10

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee. Guest: Mike BregmanHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:32:31

Why Media Companies May Need to Act More Like Creators

Next in Media ·

2023/10/04

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. Guest: Kate WardHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:40:29

"It's insane" Paramount's John Halley on keeping up...

Next in Media ·

2023/09/26

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John HalleyHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:32:46

How Sam's Club Built its Own Retail Ad Business- ...

Next in Media ·

2023/09/19

Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector. Guest: Lex JosephsHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:33:26

Pinterest wants to use AI to help brands supercharge...

Next in Media ·

2023/09/13

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm. Guest: Bill WatkinsHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

en

00:27:42

Why Yahoo Blew Up its Own Ad Tech Business

Next in Media ·

2023/09/05

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company Guest: Adam RoodmanHost: Mike ShieldsProduced by: Fresh Take

en

00:24:59

"I do think you'll see some consolidation" - former...

Next in Media ·

2023/08/29

Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era. Guest: Mike WelchHost: Mike ShieldsProduced by: Fresh Take

en

00:30:13

Luma's Conor McKenna on the recent uptick in M&A,...

Next in Media ·

2023/08/22

Next in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the ad business for the first time, and whether recent upticks in ad spending bode well for the rest of this year. Guest: Conor McKennaHost: Mike ShieldsProduced by: Fresh Take

en

00:27:31

Disney's Rita Ferro on the why the entertainment...

Next in Media ·

2023/08/10

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph. Guest: Rita FerroHost: Mike ShieldsIn Partnership with: Beet.TVProduced by: FreshTake

en

00:31:09

Comcast ad boss on the double standards between TV...

Next in Media ·

2023/08/02

This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded. Guest: James RookeHost: Mike ShiledsIn Partnership with: Beet.TVProduced by: Fresh Take

en

00:23:02

Microsoft's Ad Chief on the company's stealth retail...

Next in Media ·

2023/07/18

Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping. Guest: Kya Sainsbury-CarterHost:

en

00:32:41

Why Google may have just handed regulators a layup,...

Next in Media ·

2023/07/11

Next in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications are, and what this might mean in the broader context as regulators assess whether to break up Google. Guest: Patience HagginHost: Mike ShieldsSponsored by: MiQIn partnership with: Beet.TVProduced by: Fresh

en

00:36:08

Why consolidation in ad tech will be a major...

Next in Media ·

2023/06/20

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie NeerHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take

en

00:29:21

Why an electronics brand like LG may have a shot at...

Next in Media ·

2023/06/13

Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads. Guest: Tony MarlowHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

en

271 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...