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PODCAST

The Upswing

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.

news & politics daily news

All Episodes

9:54

MMP: Inside Asset-Based Debt

The Upswing ·

2025/03/03

Jeff Sherman was joined on the phone by Annex Wealth Management CEO Dave Spano, and they discussed GDP, the federal reserve and more. They discussed asset-based debt and the value of the dollar.

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2:49

2 UP: Big Business of Hand Sanitizaer

The Upswing ·

2025/03/03

TWO UP: 1. Jeff Sherman discussed the recent success of hand sanitizer company Touchland 2. Recent executive orders from U.S. President Donald Trump have staggered the development and success of paper straws.

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36:45

Best of The Upswing 2-24 thru 2-28

The Upswing ·

2025/03/01

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31:10

Hope, Hugs and Toasted Subs - Full Show

The Upswing ·

2025/02/28

TWO UP 1. It is Oscar Weekend and Marcus Corporation reported a big increase in revenue last year 2. Brookfield Square Mall’s old Boston Store WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him. -Jeff next asked Sam about their partnerships with video game brands like Call of Duty and Assassin’s Creed. He also

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10:38

Soda and Video Games Together Again with Sprecher...

The Upswing ·

2025/02/28

WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him. Jeff next asked Sam about their partnerships with video game brands like Call of Duty and Assassin’s Creed. He also asked about concerns over sugar content and Chicago’s green river during St. Patrick’s Day.

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2:49

2 UP: Movie Theaters Are Back

The Upswing ·

2025/02/28

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31:30

Pizza Time - Full Show

The Upswing ·

2025/02/27

WTMJ host Jeff Sherman wa sjoined by Koss Stereophones’ Martin Moore and Jeff asked him about his kitchen remodeling project and how he was managing. 1. The going out of business sale had begun for Joann Fabrics. Jeff SHerman broke down what happened. 2. Apple shareholders rebuffed the company's attempt to remove Diversity, Equity & Inclusion from company policies. The Future of Pizza: Chicago-based Lou Malnati’s Pizza closed three out of five of their Wisconsin locations. Jeff and Martin talk

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3:12

2 Up: The Bankruptcy of Joann Fabrics

The Upswing ·

2025/02/27

1. The going out of business sale had begun for Joann Fabrics. Jeff SHerman broke down what happened. 2. Apple shareholders rebuffed the company's attempt to remove Diversity, Equity & Inclusion from company policies.

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31:33

Everybody Wants a Data Center in Wisconsin - Full Show

The Upswing ·

2025/02/26

Venture Capital and Business Headlines TWO UP: 1. Money spent at Home Depot has risen this last year due to the state of the housing market. 2. Some consumers were looking to participate in an economic blackout as a form of protest Jeff Sherman was joined in-studio by Dana Guthrie, managing partner at Gateway Capital. Jeff first asked Dana about the state of business in Milwaukee and what her firm looks for when they invest in a company. -Jeff asked Dana about the companies in her firm’s

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14:33

Golf Development Updates with Rich Kirchen

The Upswing ·

2025/02/26

Jeff Sherman was next joined in-studio by Milwaukee Business Journal senior reporter Rich Kirchen, and they began by talking about Generac’s interest in building a data center in Beaver Dam, Wisconsin. Rich recently sat down with the CEO of Kenosha-based Snap-On; He talked to him about his thoughts on the Trump administration’s effect on businesses. They also talked about Quad/Graphics’ new magazine contract. Rich explained to Jeff about the redevelopment of the Willow Run golf course in Pewaukee

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11:34

Inside Investment Capital with Gateway Capital's Dana...

The Upswing ·

2025/02/26

Jeff Sherman was joined in-studio by Dana Guthrie, managing partner at Gateway Capital. Jeff first asked Dana about the state of business in Milwaukee and what her firm looks for when they invest in a company. Jeff asked Dana about the companies in her firm’s portfolio and what it takes to get their investment dollars. Finally, he asks her to give advice to aspiring entrepreneurs.

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2:30

2 Up: How to Do an Economic Blackout

The Upswing ·

2025/02/26

1. Money spent at Home Depot has risen this last year due to the state of the housing market. 2. Some consumers were looking to participate in an economic blackout as a form of protest

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31:34

Wake Up the Walking Flower - Full Show

The Upswing ·

2025/02/25

WTMJ host Jeff Sherman began the show by discussing the record-low consumer confidence index, Jeff Sherman saw it as short-term. TWO UP 1. Bakery prices hadn’t gone up significantly, yet but they could if egg prices didn’t lower soon 2. Grocery prices had also soared, 2% of consumers income went into grocieries in Wisconsin according to WalletHub. Waking Daisy was coming to the Corners of Brookfield and Jeff Sherman was joined in-studio by the owner Nate Arkush. Jeff asked Nate about egg

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5:15

How Often to Check Your Blood Pressure with Zach...

The Upswing ·

2025/02/25

Jeff Sherman was joined on the phone by American Heart Association Community Impact Director Zach Wilks-Metrou to talk about the new blood pressure screening center coming to Milwaukee County and how much should people be checking their blood pressure.

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11:26

Managing a New Mall Restaurant with Nate Arkush

The Upswing ·

2025/02/25

Waking Daisy was coming to the Corners of Brookfield and Jeff Sherman was joined in-studio by the owner Nate Arkush. Jeff asked Nate about egg prices, and about his other establishment FreshFin Poke. Jeff asked Nate what he was expecting from the Waking Daisy location in terms of business. Jeff also asked him about their food and the difference between operating a mall location versus a more normal location. Lastly, Nate gave his prediction for the restaurant industry

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2:55

2 UP: Grocery Prices Keep Rising

The Upswing ·

2025/02/25

TWO UP 1. Bakery prices hadn’t gone up significantly, yet but they could if egg prices didn’t lower soon 2. Grocery prices had also soared, 2% of consumers income went into groceries in Wisconsin.

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32:16

The Malls Rise Again - Full Show

The Upswing ·

2025/02/24

TWO UP: 1. Cheesecake Factory was still popular at American malls. 2. Amazon had finally dethroned Walmart in terms of annual revenue. MONDAY MARKET PREVIEW: WTMJ host Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano and they began by discussing the current state of the bond market and more. -Jeff asked Dave if there’s a trade war brewing between the United States and Canada due to U.S. President Trump’s tariffs. They, then answered a question regarding government

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7:36

Lori Didier on the Potential of Moss Pudding

The Upswing ·

2025/02/24

Jeff Sherman was joined in-studio by Lori Didier, co-owner of Jolly Moss Sea Moss Pudding to talk about the why of sea moss, the texture and the health benefits. Jeff asked Lori about how her company sources their ingredients, cost structure, logistics and how they got their product on store shelves.

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11:35

MMP: U.S. vs Canada

The Upswing ·

2025/02/24

WTMJ host Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano and they began by discussing the current state of the bond market and more. Jeff asked Dave if there’s a trade war brewing between the United States and Canada due to U.S. President Trump’s tariffs. They, then answered a question regarding government layoffs, talked about the future of the mall with the sporting goods store Scheels coming to Mayfair Mall in Wauwatosa, Wisconsin.

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2:49

2 UP: Amazon Finally Beats Walmart

The Upswing ·

2025/02/24

TWO UP: 1. Cheesecake Factory was still popular at American malls. 2. Amazon had finally dethroned Walmart in terms of annual revenue.

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