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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014,

business marketing

All Episodes

24:36

Measuring Influencer Marketing Beyond the Direct...

Influencer Marketing Talks ·

2021/06/16

Measuring influencer marketing is rated as one of the top challenges among marketers today. One of the main reasons is that many brands only measure the direct results and therefore miss out on the big picture - in other words, how influencer marketing affects other channels.To understand what effect influencer marketing has on your overall performance, you need to look beyond the direct results - and this is something that Sebastian Jansson, Influencer Marketing Manager at LensWay Group, knows a

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24:56

Social Media Marketing Tactics w/ Emily Sun

Influencer Marketing Talks ·

2021/06/16

Today, a social media presence is a need-to-have rather than anice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital transformation and the fast-growing digital-native brands.To gain an understanding of what different social media marketing tactics there are out there and how fashion brands benefit from them, we invited Emily

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24:28

Keys to Success on New Geographical Markets w/ Oscar...

Influencer Marketing Talks ·

2021/06/07

NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time?To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders - a man of many hats! We talk about their key strategies to cut

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14:57

How to Find the Right Influencers

Influencer Marketing Talks ·

2021/06/07

Finding out which influencers are right for your brand and target audience can be a challenge - we know. When looking for influencers to collaborate with, data and human expertise are the keys to success.To gain an understanding of what’s important to keep in mind when looking for influencers to collaborate with as a fashion brand, Sanna and Frida will share their best tips and advice on how to find the right ones for your brand with the help of four aspects.We discuss topics such as:Why you always

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25:13

The Essence of Building a Strong Brand Community w/...

Influencer Marketing Talks ·

2021/06/07

437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack.In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss the essence

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16:11

7 Long-lived Myths about Influencer Marketing

Influencer Marketing Talks ·

2021/06/07

Influencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel. But the fact is that the channel doesn't look the same today as it did just a couple of years ago - and many old truths about influencer marketing as a marketing channel are therefore lingering around.In this week’s episode, Sanna Ödmark and Frida Ekholm take a closer look at 7 long-lived myths about influencer marketing

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13:24

Making Influencer Marketing a Successful ROI Channel...

Influencer Marketing Talks ·

2021/06/07

Ellos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It's also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month.In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their profound influencer marketing strategy and what role the channel has come to play in their media mix.We also cover topics such

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21:22

The Value of a Data-driven Influencer Marketing...

Influencer Marketing Talks ·

2021/06/07

In this week’s episode, Frida Ekholm talks to a person that has more experience than many others on how to succeed with influencer marketing - Kristian Melå, Co-founder at Cure Media.We talk about the value of having a data-driven influencer marketing strategy in place -how will it help you achieve the company’s overall goals and what do you need to get started? Kristian also walks us through the common question “How do I know which influencer is right for my brand?” - and why this is only one piece

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12:07

The Science of Influence w/ Jonas Colliander (PART 2)

Influencer Marketing Talks ·

2021/06/07

* PART 2 *In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics.We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decisions and how do

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20:58

The Science of Influence w/ Jonas Colliander (PART 1)

Influencer Marketing Talks ·

2021/06/07

*PART 1*In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics.We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decisions and how do

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17:30

How Social Commerce is Changing Shopping Habits

Influencer Marketing Talks ·

2021/06/07

There’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed.Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop shop that takes consumers from inspiration to check-out. With features like Checkout, Live shopping

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21:03

Mastering the Art of Marketing to Gen Z w/ Janice...

Influencer Marketing Talks ·

2021/06/07

The newest consumer generation - Gen Z - is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?In this week’s episode, Sanna Ödmark talks to a true topic expert - Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on social media

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11:51

How Influencer Marketing Can Improve Customer...

Influencer Marketing Talks ·

2021/06/07

Relationships have always played an important part in human evolution. Trust and relationships with other people make us feel safe. With this, it makes sense to turn to someone you have a relationship with - regardless of the situation.The relationship a customer has with a brand today is similar to any other relationship. It has to be nurtured and a two-way communication to work. As influencer marketing is built on the strengths of relationships, it can help brands improve customer relationships in

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19:53

Keys to Successful Influencer Marketing for Stronger

Influencer Marketing Talks ·

2021/06/07

How do you create a differentiated brand position in the online realm, when more and more brands are entering the digital space? Stronger is one of the fastest growing digital native brands in Sweden and in this week’s episode, Sanna Ödmark talks to Matilda Lönn, Head of Influencer Marketing at Stronger, about their keys to success.Tune in and learn more about how Stronger works with social media and influencer marketing to build a strong brand community among their target audience, and also, how

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17:27

Why Always-on Influencer Marketing is Always Better

Influencer Marketing Talks ·

2021/06/07

The average western consumer is exposed to around 3000 commercial messages every day. How do you make sure your brand is top of mind when it's time for a purchase decision? By working always-on!It’s like going to the gym one single time won’t give you big muscles, and advertising your brand only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long-term results, you need to have an always-on approach.In this podcast

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22:23

How brands stand out and win in the digital world w/...

Influencer Marketing Talks ·

2021/03/10

The pandemic has changed the world as we know it and in uncertain times, and when we need to adapt to a new normality, it is more important than ever for businesses to focus on long-term brand building activities, to manage to stand out from the crowd and win the online war in terms of market share and profits.In this week’s episode, Sanna Ödmark talks to the awarded author, speaker and researcher Erik Modig about why rethinking and evaluating your brand is more important than ever, how brands find

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15:48

The State of Influencer Marketing 2021

Influencer Marketing Talks ·

2021/03/05

What are B2C marketers' perspectives on the state of influencer marketing in 2021?It’s finally here! Our annual brand survey on the State of Influencer Marketing 2021 which covers trends, challenges and future investments in influencer marketing to gather brands’ and marketers’ perspectives on the state of the industry in 2021.In this podcast episode, Frida and Sanna will focus on eight key findings from the report, all based on the answers from B2C brands in Europe, as well as on findings from

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22:56

Measuring ROI in the Marketing Mix with Christopher...

Influencer Marketing Talks ·

2021/02/24

One of the biggest challenges for today’s CMOs is to understand how and where to invest their marketing budgets - which channels, formats and messaging types contribute the most and how should you balance the money and resources between the different channels and activities in the marketing mix?In a digital world, where we have tremendous amounts of data at hand, many brands have focused a lot on short term sales activations that lead to immediate wins. In an increasingly competitive market,

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15:42

The Power of Micro Influencers

Influencer Marketing Talks ·

2021/02/17

Micro influencer: Small, but mighty!Since years, they have been on marketers lips and many brands have already shifted their focus from celebrity influencers with millions of followers to these smaller micro influencers. But still, many wonders; What's the power of micro influencers?In this episode, Sanna and Frida will walk you through how micro influencers differ from bigger influencers, why their close relationship with their followers results in high engagement and credibility, and of course,

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16:34

The Role of Social Media 2021 with Hanaw Rashid

Influencer Marketing Talks ·

2021/02/10

2020 was the year when we stopped talking about social detoxing and instead increased our time on social media more than ever to seek inspiration, information, entertainment and to socialize with friends, family and the online community.In this week’s episode, Sanna Ödmark talks to Hanaw Rashid about the important, even life-saving role that social media plays today, and what brands need to consider to succeed with their social media strategies in 2021.We cover topics such as:Why do we turn to

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166 results

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