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PODCAST

How I Grew This

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

business marketing

All Episodes

30:33

[Greatest Hits] Senior Director of Digital Experience...

How I Grew This ·

2023/02/09

As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business. To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experience at Hawaiian Airlines. Leading the digital experience technology team, Kevin is responsible for

en

00:30:33

[Greatest Hits] Senior Director of Digital Experience...

How I Grew This ·

2023/02/09

As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business. To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experience at Hawaiian Airlines. Leading the digital experience technology team, Kevin is responsible for

en

00:32:58

Growth Marketing Team Lead at Zalando: Mariana Kuiken...

How I Grew This ·

2023/02/02

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

en

32:58

Growth Marketing Team Lead at Zalando: Mariana Kuiken...

How I Grew This ·

2023/02/02

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

en

00:27:07

[Greatest Hits] Principal of Digital Engagement and...

How I Grew This ·

2023/01/26

Tomas Warden joins us today from Telstra, where he has spent the past thirteen years in various roles. Currently, he is the Principal of Digital Engagement and Experience, responsible for driving the E2E digital experience strategy across Telstra's digital sales and service channels. Telstra is Australia's leading telecommunications and information services company. In this episode, Tomas shares insights from his career, mobile growth strategies, and how his team drives growth through the company's

en

27:07

[Greatest Hits] Principal of Digital Engagement and...

How I Grew This ·

2023/01/26

Tomas Warden joins us today from Telstra, where he has spent the past thirteen years in various roles. Currently, he is the Principal of Digital Engagement and Experience, responsible for driving the E2E digital experience strategy across Telstra's digital sales and service channels. Telstra is Australia's leading telecommunications and information services company. In this episode, Tomas shares insights from his career, mobile growth strategies, and how his team drives growth through the company's

en

00:29:24

Product Lead at ZipRecruiter: Akio Bandle - Mobile...

How I Grew This ·

2023/01/19

In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management. Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.

en

29:24

Product Lead at ZipRecruiter: Akio Bandle - Mobile...

How I Grew This ·

2023/01/19

In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management. Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.

en

31:02

[Greatest Hits] Katherine Kelly, VP of Higher...

How I Grew This ·

2023/01/12

In this episode of How I Grew This, Mada is joined by Katherine Kelly, VP of Higher Education Marketing at Handshake, to discuss how Handshake leverages mobile growth opportunities in higher education and the job market. Katherine started her career working in higher education and moved over to tech. She was an associate producer at ESPN, an Instructor of Design History, and a Research Assistant at The Victoria and Albert Museum. Katherine was also an Editor, Writer, and Host of her web series,

en

00:31:02

[Greatest Hits] Katherine Kelly, VP of Higher...

How I Grew This ·

2023/01/12

In this episode of How I Grew This, Mada is joined by Katherine Kelly, VP of Higher Education Marketing at Handshake, to discuss how Handshake leverages mobile growth opportunities in higher education and the job market. Katherine started her career working in higher education and moved over to tech. She was an associate producer at ESPN, an Instructor of Design History, and a Research Assistant at The Victoria and Albert Museum. Katherine was also an Editor, Writer, and Host of her web series,

en

00:32:23

[Greatest Hits] Head of User Acquisition @ Hopper:...

How I Grew This ·

2023/01/05

Makoto Rheault-Kihara leads user acquisition at Hopper, one of the fastest-growing travel apps with over 60 million in sales to date. Makoto was previously the Director of Marketing at Cruisehub, an OTA aiming to modernize the cruise industry and lead search engine marketing at Busbud, a bus travel booking platform in 80 countries. Hopper differentiates its paid social strategy by focusing on user acquisition AND long-term trust through investing in paid social and other mobile ad channels. They

en

32:23

[Greatest Hits] Head of User Acquisition @ Hopper:...

How I Grew This ·

2023/01/05

Makoto Rheault-Kihara leads user acquisition at Hopper, one of the fastest-growing travel apps with over 60 million in sales to date. Makoto was previously the Director of Marketing at Cruisehub, an OTA aiming to modernize the cruise industry and lead search engine marketing at Busbud, a bus travel booking platform in 80 countries. Hopper differentiates its paid social strategy by focusing on user acquisition AND long-term trust through investing in paid social and other mobile ad channels. They

en

00:37:41

[Greatest Hits] Head of Lifecycle Marketing @ Calm:...

How I Grew This ·

2022/12/29

Today we’re joined by Sue Cho, who has been the Head of Lifecycle Marketing at Calm for three years. For over a decade, Sue has focused on all their engagement, retention, and conversion. In this episode, Sue talks about everything from career advice, her current work at Calm, her vision for the team, and her badass dog Lizzy. Sue starts by telling us about her radical decision to move to the mountains, how the lockdown period was great for Calm’s business and how it suited her personality

en

37:41

[Greatest Hits] Head of Lifecycle Marketing @ Calm:...

How I Grew This ·

2022/12/29

Today we’re joined by Sue Cho, who has been the Head of Lifecycle Marketing at Calm for three years. For over a decade, Sue has focused on all their engagement, retention, and conversion. In this episode, Sue talks about everything from career advice, her current work at Calm, her vision for the team, and her badass dog Lizzy. Sue starts by telling us about her radical decision to move to the mountains, how the lockdown period was great for Calm’s business and how it suited her personality

en

00:37:13

[Greatest Hits] Head of Growth Marketing at Cruise:...

How I Grew This ·

2022/12/22

In today's episode, Alex McNamara shares his unique approach to solving client problems and delivering growth for brands. Alex is the Head of Growth Marketing at Cruise, leading the charge for Cruise's first customers. Before joining Cruise, he was the Director of Growth at iProspect, with responsibility for the overall direction of pitch strategy, media planning, and activation. Alex shares how he and his team are building Cruise's marketing strategy and details the campaign he contributed to for

en

37:13

[Greatest Hits] Head of Growth Marketing at Cruise:...

How I Grew This ·

2022/12/22

In today's episode, Alex McNamara shares his unique approach to solving client problems and delivering growth for brands. Alex is the Head of Growth Marketing at Cruise, leading the charge for Cruise's first customers. Before joining Cruise, he was the Director of Growth at iProspect, with responsibility for the overall direction of pitch strategy, media planning, and activation. Alex shares how he and his team are building Cruise's marketing strategy and details the campaign he contributed to for

en

27:33

[Greatest Hits] Head of Growth @ Licious: Prathamesh...

How I Grew This ·

2022/12/15

Today we’re joined by Prathamesh Dembla, the Head of Growth at Licious. Prior to Licious, Prathamesh was Head of Digital Marketing at Milk Basket. In this episode, Prathamesh talks about the positive effects of both lockdowns, working from home and one key skill that has benefited reliable professionals during these challenging times. He also shares what has helped him develop his business acumen and how his love for teaching makes him a better marketer. Prathamesh discusses various growth hacks he

en

00:27:33

[Greatest Hits] Head of Growth @ Licious: Prathamesh...

How I Grew This ·

2022/12/15

Today we’re joined by Prathamesh Dembla, the Head of Growth at Licious. Prior to Licious, Prathamesh was Head of Digital Marketing at Milk Basket. In this episode, Prathamesh talks about the positive effects of both lockdowns, working from home and one key skill that has benefited reliable professionals during these challenging times. He also shares what has helped him develop his business acumen and how his love for teaching makes him a better marketer. Prathamesh discusses various growth hacks

en

28:40

[Greatest Hits] Co-Founder and CEO at Facily: Diego...

How I Grew This ·

2022/12/08

Diego Dzodan, the co-founder and CEO of Facily, joins us in the next episode of How I Grew This podcast. Before starting Facily, Diego worked for Facebook and Instagram as the VP of Latam. He spent ten years at SAP, where he focused on driving growth across countries by strengthening relationships with customers while working with them to innovate and deliver business value. Facily is the leading social commerce marketplace in Brazil. It operates in nine Brazilian cities and has over 12,000 pick-up

en

00:28:40

[Greatest Hits] Co-Founder and CEO at Facily: Diego...

How I Grew This ·

2022/12/08

Diego Dzodan, the co-founder and CEO of Facily, joins us in the next episode of How I Grew This podcast. Before starting Facily, Diego worked for Facebook and Instagram as the VP of Latam. He spent ten years at SAP, where he focused on driving growth across countries by strengthening relationships with customers while working with them to innovate and deliver business value. Facily is the leading social commerce marketplace in Brazil. It operates in nine Brazilian cities and has over 12,000 pick-up

en

391 results

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