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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

47:17

334: Mindset Shifts Going From Therapy To Online...

Selling the Couch ·

2023/05/04

The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is common to many clinicians, and it causes a tremendous amount of fear and imposter syndrome. Join us for this

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37:05

333: Why I’m Done Building a $1 Million/Year Business

Selling the Couch ·

2023/04/27

Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session!You’ll Learn:Five realizations that

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46:08

332: How To Tell Better Stories In Your Marketing...

Selling the Couch ·

2023/04/20

Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session!Our Featured GuestBrent StutzmanBrent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist in the

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52:01

331: How To Work Through Perfectionism When Launching...

Selling the Couch ·

2023/04/13

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation.Our Featured Guest for today’s coaching callKatie Lear, LCMHC, RPT, RDTKatie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the Online

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45:44

330: How To Not Let Work Become Your Identity (Dan...

Selling the Couch ·

2023/04/06

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more!Our Featured GuestDan CumberlandDan Cumberland is a creative, catalyst, and

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37:44

ENCORE: Creation, Do's and Don'ts of a Successful...

Selling the Couch ·

2023/03/30

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details.Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign up

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38:23

ENCORE: 3 Ways To Become A Better Leader In A...

Selling the Couch ·

2023/03/23

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s showOur Featured GuestJevin KolethJevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it

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39:00

ENCORE: Building A Second Brain, Melvin Varghese, Ph.D.

Selling the Couch ·

2023/03/16

Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more.This is a solo episode about building a second brain. You may or may not have heard of this concept, but it has revolutionized my life. As I stick to my commitment of setting aside two hours every

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41:31

ENCORE: 3 Tips To Significantly "Wow" Your Telehealth...

Selling the Couch ·

2023/03/09

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio.Our Featured

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44:27

ENCORE: Expert Insights on How to Generate Income...

Selling the Couch ·

2023/03/02

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy

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40:11

ENCORE: Understanding Our Money Stories and Setting...

Selling the Couch ·

2023/02/23

What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves.Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their money

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34:13

ENCORE: Growing Your Practice With Retreats,...

Selling the Couch ·

2023/02/16

In this episode of Selling the Couch, we have our first repeat guest - Ker Nola. Keri is back today to discuss ways to grow your practice through retreats, workshops and groups. She shares a lot of great ideas about this new revenue stream for your practice.Mentioned in this episode:We'd LOVE To Partner With You!➡️ Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit ➡️ Looking to launch a successful

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33:32

ENCORE: Increasing Efficiency in Your Private Practice

Selling the Couch ·

2023/02/09

Welcome! My guest today is Dana Hampson, who is inprivate practice in Alabama. Our topic isincreasing efficiency in the day to day operation of a private practice. Efficiency is not a common topic,but the lack of it can waste time, lead to burnout, etc. Dana has had to learn how to run an efficientpractice, as she employs four other clinicians. She readily admits to being an “efficiency nerd,” so let’shear what Dana has to say!Mentioned in this episode:Struggling with documentation and progress

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33:54

ENCORE: Using SEO to Grow Your Private Practice

Selling the Couch ·

2023/02/02

Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, NY. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now!Mentioned in this episode:Struggling with documentation and progress notes? Meet Upheal. A new AI- powered, HIPPA-compliant platform that creates automated session

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35:35

ENCORE: The Biggest Bookkeeping Blunders That...

Selling the Couch ·

2023/01/26

Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together!Greg Higdon is the founder of Grow the Books. He’s here to discuss the biggest bookkeeping blunders that clinicians make and offer solutions that make sense. If looking at

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38:22

ENCORE: The Concept Of Using Telemedicine For Mental...

Selling the Couch ·

2023/01/19

The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future.Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s show, he’ll share practical measures to take, like setting up your computer and tablet. He’ll also share

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40:31

ENCORE: Ups And Downs of Transitioning From a...

Selling the Couch ·

2023/01/12

Chances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move.Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degree in business, a job as a business analyst, and a stint as a school counselor. It was here that she

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36:09

ENCORE: Creating A Conference To Share Your Message...

Selling the Couch ·

2023/01/05

As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show!Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways that

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41:19

ENCORE: What A Clinician Needs To Have In Place...

Selling the Couch ·

2022/12/29

I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams.Nicole Liloia, LCSW, practices in New Jersey

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34:50

ENCORE: The First Online Marketplace Exclusively For...

Selling the Couch ·

2022/12/22

Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for!Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which came

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