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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

30:43

#130: 2 Things You Need to be a Successful Freelancer

The Marketing Freelancer: Unicorns Unite ·

2022/10/11

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time. Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills. Skills can speed up what we

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54:36

#129 [Freelancer Story]: SAHM → Content Manager

The Marketing Freelancer: Unicorns Unite ·

2022/10/04

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer

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17:37

#128 One Simple Question to Ask That Will Book You...

The Marketing Freelancer: Unicorns Unite ·

2022/09/27

I get asked these questions all the time: Where can I find clients? How do I find clients? And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time. We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the same thing. Not only

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37:44

#127 [Freelancer Story] - How she quit her 9-5

The Marketing Freelancer: Unicorns Unite ·

2022/09/20

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success. Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms. Instead of transforming her corporate skills (she wrote SOPs) into freelance work,

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39:09

#126 [Freelancer Story]: How a Marketing Assistant...

The Marketing Freelancer: Unicorns Unite ·

2022/09/13

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple

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22:12

#125 Age + Experience = Success As a Digital...

The Marketing Freelancer: Unicorns Unite ·

2022/09/06

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE. I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new. In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change

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19:11

#124 Why Fiverr & Upwork Gigs Won’t Get You Booked Out

The Marketing Freelancer: Unicorns Unite ·

2022/08/30

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business. If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what

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48:28

#123 How to Turn Your Freelance Work Into a...

The Marketing Freelancer: Unicorns Unite ·

2022/08/23

As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in a day and there is only one of us. (Plus a lot of us struggle with people-pleasing and healthy boundaries that only add fuel to the burnout fire.) The best way to mitigate this is to take your 1:1 services and find out how to help MORE people by working less. Something scalable. That’s why all freelancers should consider building a digital course using our in-the-trenches

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27:38

#122: 4 Lessons from Building & Launching My Digital...

The Marketing Freelancer: Unicorns Unite ·

2022/08/16

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or

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57:02

#121 How to Become a TikTok Manager with Allison...

The Marketing Freelancer: Unicorns Unite ·

2022/08/09

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more

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01:04:27

#120 Ads & funnel strategy for service providers with...

The Marketing Freelancer: Unicorns Unite ·

2022/08/02

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start? My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment

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36:51

#119 Social selling and discovery calls with Michelle...

The Marketing Freelancer: Unicorns Unite ·

2022/07/26

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities. Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it!

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43:23

#118 Niching your services: client testimonials and...

The Marketing Freelancer: Unicorns Unite ·

2022/07/12

Search Engine Optimization - we all know what it is, but do we really understand its importance? I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience. Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$. That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to

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42:52

#117 How to Write an SOP Teammates Actually Use

The Marketing Freelancer: Unicorns Unite ·

2022/06/28

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you. In this episode Nneka shares her

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48:34

#116 The broadway actor turned content creator coach...

The Marketing Freelancer: Unicorns Unite ·

2022/06/14

This week I’m chatting with Bret Shuford from CreativeLife Coach. Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna. As a certified life coach he has helped creatives all over the world move from

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24:09

#115 How to Start Working Online as a Social Media...

The Marketing Freelancer: Unicorns Unite ·

2022/06/07

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot. But I get it, it’s intimidating to go all in as a social media manager and feel like

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59:06

#114 How to shift from VA to DOO with Natalie Gingrich

The Marketing Freelancer: Unicorns Unite ·

2022/05/31

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification

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16:56

#113 Being an Indispensable Unicorn

The Marketing Freelancer: Unicorns Unite ·

2022/05/24

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team. They need you! Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable - that person clients come to when hiring help. Enjoy! Connect with Emily: Facebook Community:

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13:57

#112 How to Raise your Rates as a Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2022/05/17

You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with. Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so you can copy and paste! I also mentioned Episode #25 Feeling Guilty about Money, and I encourage you to

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15:23

#111 How to Get Noticed in FB Groups as a Virtual...

The Marketing Freelancer: Unicorns Unite ·

2022/05/10

When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show up as yourself and know what to say in these groups to get noticed without being too spammy, desperate, or annoying. Let me be your motivator today to

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