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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

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All Episodes

00:28:33

S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm...

PocketGamer.biz Podcast ·

2024/01/18

Profitable UA is about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers' time—and ad spend. Gamelight’s AI-powered algorithm cuts out the guesswork, locating only the players sure to produce high LTV and delivering 4x ARPU uplift in just a few days. Günay Aliyeva, Co-founder of Gamelight, a company that removes the

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00:31:54

S04 E02 Games Factory Talents’ Oleg Paliy On How To...

PocketGamer.biz Podcast ·

2024/01/11

The games industry faced a brutal year in 2023, with unofficial layoff estimates reaching an alarming 10,000. The stakes remain high in 2024, and job seekers need to double down to secure a position amidst reduced hiring and increased competition. We learn how to “pimp our LinkedIn” and get the most out of networking opportunities in this episode with Oleg Paliy, CEO of Games Factory Talents, a recruiting agency that connects global talent with leading Finnish games studios. Joining our hosts Peggy

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00:35:07

S04 E01 Fluent's Matt Conlin On Game-Changing User...

PocketGamer.biz Podcast ·

2024/01/04

An evolving market calls for an evolved approach to user acquisition—one that treats players as individuals and weighs each user’s needs against all available acquisition tactics. When preparing to adopt this approach, though, game studios must consider one key question: Should they stick with the mainstream channels (META, Google, Apple, etc.) that provide reliability but unpredictable ROAS or focus their attention on alternative channels that bypass saturation and offer users that are 50% more

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00:36:00

S03 E23 Zynga’s Yaron Leyvand On The Secret To Making...

PocketGamer.biz Podcast ·

2023/12/21

The path to profitable growth is fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life events. Or, in the case of Zynga, they can do all of the above. Yaron Leyvand, Executive VP at Mobile Studios at Zynga, joins hosts Peggy Anne Salz and Brian Baglow to share pages from the playbook that keeps the games giant growing

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00:42:51

S03 E22 Aampe’s Jim Laurain On Smart Steps To Inspire...

PocketGamer.biz Podcast ·

2023/12/14

Success starts with a great game, but profitable growth is fueled by ongoing engagement that treats players as individuals. And, although it’s not rocket science, the SuperScale report, Good Games Don’t Die, reveals this is where most studios miss the mark. Nearly 40% fail to deliver relevant and engaging content to their users. It’s also one reason 83% of games fail within three years of launch. How can gaming companies step up engagement to ensure their game (and audience) is thriving years down

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00:38:24

S03 E21 Kwalee’s John Wright On Attracting Valuable...

PocketGamer.biz Podcast ·

2023/12/08

During the hypercasual reign, short-term metrics, like the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further down the road and building an environment that encourages players to set down roots for 30, 60, or even 365+ days is how studios can come out on top and predict profitability. So, how can studios get to the bottom of what causes churn and retain players for years instead of days? John Wright, Vice President of Mobile Publishing at Kwalee — the

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00:37:09

S03 E20 NSPCC’s Kevin Antao And Andy Sallnow On How...

PocketGamer.biz Podcast ·

2023/12/01

There’s no shortage of benefits that games bring to players, from increased creativity to developing interpersonal skills to greater self-confidence. Yet, gaming popularity grows, so do the silent risks posed to children online. Fortunately, there is an organisation leading the fight against child abuse and developing safe game design guidelines. The National Society for the Prevention of Cruelty to Children (NSPCC) is the UK’s leading children’s charity, protecting and advocating for youth in the

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00:30:05

S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies...

PocketGamer.biz Podcast ·

2023/11/24

In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail. Elena Grigorian, CEO of MY.GAMES, joins hosts Peggy Anne Salz and Brian Baglow to explain the key strategies and developments that delivered a 14-fold increase in MY.GAMES’ effective marketing investments, a 4-fold increase in the company’s business, and an opportunity to crack the Chinese market. What’s more, Elena discusses her journey and challenges to becoming one of

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00:44:24

S03 E18 Embrace’s Eric Futoran On Understanding Every...

PocketGamer.biz Podcast ·

2023/11/16

Good games offer great experiences, and accurate and timely issue resolution is imperative to keeping LTV high and your game in good graces with its users. And it’s not just a must to please your players. App store algorithms have begun to rank games based on performance metrics and can punish games that go on the fritz. But, as all devs know, pinpointing the source is complicated, especially since most resolution tools either lack the data to determine the real cause or the holistic view of the

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00:42:16

S03 E17 ConsultMyApp’s Mike Rhodes On 4 Smart...

PocketGamer.biz Podcast ·

2023/11/09

If your ASO strategy isn’t motivated by real-time data insights that dive deeper than traditional tools to provide hourly insights into hot keywords and trends, you’re missing a massive opportunity. This is top-of-the-list advice from Mike Rhodes, CEO and Founder of ConsultMyApp, an app marketing agency with awards from Top CRM Consulting Company UK to Most Effective Use of Data 2022. ConsultMyApp believes in democratising ASO knowledge and that quality data “shouldn’t only be available to people

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00:38:54

S03 E16 Skillprint’s Chethan Ramachandran On...

PocketGamer.biz Podcast ·

2023/11/02

The PG.biz Podcast team has known that games can be used for more than just entertainment. We’ve discussed charity and climate action use cases, but what about self-care, mental development, and skills improvement? Trail-blazing gaming company Skillprint enhances all three. Skillprint combines neuroscience and AI to create adaptive and personalised games that equip devs and players with actionable insights into player personality and behaviour. Skillprint’s CEO and Co-Founder, Chethan Ramachandran,

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00:29:56

S03 E15 Playing For The Planet’s Lisa Pak On Gaming...

PocketGamer.biz Podcast ·

2023/10/26

It’s already known that games can positively impact mental health, but did you know they can positively impact the planet, too? Lisa Pak, Sustainability Consultant and Project Manager at Playing for the Planet, joins host Peggy Anne Salz to describe how, with its superpower reach, the games industry can wield the power of play in the fight against the climate crisis. Lisa brings her passion for sustainability to Playing For The Planet, a global alliance supported by the United Nations Environment

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00:27:55

S03 E14 Jam City’s Rose Agozzino On Powerful...

PocketGamer.biz Podcast ·

2023/10/19

Few franchises can stand toe to toe with the IP power of Jurrasic Park. This year marked the 30th anniversary of the renowned first film and the 5th anniversary of Jurrasic World Live, a game with seismic numbers behind it. The geolocation game has racked up 33 million downloads and 2.3 billion play minutes, prevailing through the pandemic and fast-moving game market, proving studios can stand the test of time if they play their cards right. Here with the PG.biz team is Rose Agozzino, marketing

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00:37:15

S03 E13 Xsolla’s Chris Hewish On Creative Commerce...

PocketGamer.biz Podcast ·

2023/10/12

Removing friction, taking control of user data, and enhancing customer engagement throughout the funnel are necessary steps to increase game margins and retain valuable players. However, the app store duopoly can put a block in the road, restricting access to players in growing markets, charging high transaction fees, and limiting commerce capabilities. This week’s guest, Xsolla, clears those obstacles. Xsolla is a game commerce platform that helps devs distribute their games directly to players,

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00:28:17

S03 E12 Chris James and Dave Bradley On Lucrative...

PocketGamer.biz Podcast ·

2023/10/05

The best and brightest gaming professionals gathered in Helsinki this September to share their thoughts, tips, and predictions about the latest gaming trends and what teams need to know to make their mark in the marketplace. Listen in as Steel Media CEO Chris James and COO Dave Bradley recap the candid conversations that took place in Finland’s capital city last month. From IP as a brand and revenue tool to the abundant opportunities for expansion in the Middle East to alternative monetisation

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00:21:13

S03 E11 Angus Lovitt And Hong Nguyen On SpaceApe...

PocketGamer.biz Podcast ·

2023/09/28

Automated forecasting isn’t just about saving time and money. It’s about finding a gap in the market and going after it. With all the facts on the table, teams can decide early whether to keep, kill, or crank up the effort on a game. Ramp’s automated forecasting tool provided SpaceApe Games with the data to do just that. Angus Lovitt, Ramp CEO and Hong Nguyen, SpaceApe Games CFO, are back for part two of our series on the value-adds of Ramp’s revamped forecasting. This week, the two tell host Peggy

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00:34:55

S03 E10 Angus Lovitt And Hong Nguyen On The...

PocketGamer.biz Podcast ·

2023/09/21

Good forecasting is necessary to predict performance or make tough decisions about your game. But it's not just about the numbers. Winning demands a single source of truth, insights into real-time data and a departure from the timework tools and approaches that have allowed team members to pass the blame, not the benchmarks. Fortunately, this week's guests are uprooting traditional forecasting practices for a more democratized, innovative and granular cohorts-based approach

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00:30:41

S03 E09 data.ai’s Lexi Sydow On Top-Grossing Genres...

PocketGamer.biz Podcast ·

2023/09/07

Though there’s no algebraic algorithm that churns out games with guaranteed success, there are consistencies between top-ranking mobile games. The Gaming Spotlight Review 2023 from data.ai spotlights these similarities and delves into the data behind the success stories. Lexi Sydow, Director of Corporate Marketing & Insights at data.ai, joins our hosts again this week to highlight the heavy hitters in mobile gaming and simplify the strategies that shot them to the top. Alongside Peggy Anne Salz

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00:28:20

S03 E08 data.ai’s Lexi Sydow Hot Gaming Trends And Ad...

PocketGamer.biz Podcast ·

2023/08/31

Mobile remains the primary growth driver for digital games consumption despite a “softening in direct consumer gaming consumer spend.” But diversification rules as the strategy that will allow devs to generate revenues by ensuring their games are on all platforms and their monetization uses all formats and approaches -- especially rewarded video. This advice, and the stats to back it up, comes through loud and clear in the latest Gaming Spotlight Review 2023 from data.ai. In this special 2-part

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00:31:31

S03 E07 Kwalee’s Ryan Davies On Shifting Marketing...

PocketGamer.biz Podcast ·

2023/08/16

Diving into different game genres is no simple feat, especially as innovations in games call for new approaches to net valuable players from the get-go. The trick to coming out on top? Diversify your UA efforts as you diversify your portfolio, says this week’s guest. Ryan Davies, Head of Digital Marketing at Kwalee and recent 30 Under 30 performance marketer, joins us on this episode’s podcast. An expert in creating campaigns that crush it on all platforms, he chats with our hosts Peggy Anne Salz

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