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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

20:34

Protecting Your Energy

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/01/10

Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward. In this episode, we’re talking about things in your business that threaten your energy. As a subscription box owner, you’re going to deal with cancellations. Every subscription box

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26:15

146: The Fall of Jane.com - The Danger of Using an...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/01/03

An online marketplace that connects buyers with sellers with a HUGE reach and the potential to sell a lot of products without having to spend time or money building your own audience? Sounds almost too good to be true, doesn’t it? And for thousands of sellers on Jane.com it ended up being exactly that. The collapse of Jane.com highlights important lessons all small business owners need to learn. How did Jane.com work and why was it so attractive to so many sellers? To sell on Jane.com, small

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49:46

145: Hitting $1 Million in Revenue This Year with 3...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/12/27

Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement. In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all three hit $1 Million in revenue this year! All three are past guests on this podcast, so you might be familiar with their stories. Tamara Bennett, Tracey

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40:45

144: What’s Working Now in E-Commerce

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/12/20

2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?” In this episode, I’m going to do my best to answer that question along with one of my biz besties, Susan Bradley of the E-Commerce Roadmap podcast. We each share the top 3 things working right now in e-Commerce. The best news? You can implement any one

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21:02

Sarah's Framework for a Live Unboxing Video

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/12/13

Every month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build community. It’s also an opportunity to create FOMO - showing potential subscribers what they’re missing out on and why they should join. In this episode, I

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21:27

Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/12/06

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding

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30:15

Never Stop Audience Building

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/11/29

“You can’t just put it out there and expect it to work.” - Pam Rogers This is a special episode. It’s a replay of our 50th episode! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building. Each of the top ten episodes - and so many others - shows us just how important audience building is

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39:35

143: Selling Out in 24 Hours Using the Waitlist Plan...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/11/22

“When you listen to your mentor, things will work.” - Cathy Schwartz Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours. Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal with

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31:13

142: 5 Ways to Reduce Small Business Overwhelm

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/11/15

If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted

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26:27

141: Over 500 Subscribers with a Super Simple...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/11/08

Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle

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22:08

140: Scrub Your Email List and Improve Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/11/01

You spend time writing engaging, value-packed emails to send to your list. Emails that - when people read them - help you connect with your audience and generate sales are incredibly valuable to your subscription box business. But are your emails ending up in spam folders? How and why does this happen and how can you keep it from happening? One way to maintain a healthy email list is by scrubbing it. Email list scrubbing is the process of regularly cleaning your email list - removing inactive,

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36:50

139: The Missing Piece to Starting Your Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/10/25

“Sarah was my missing piece.” - Tabitha Yount Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to making her subscription box a success. That piece turned out to be me! Tabitha started her professional life as a nurse. She started her marriage as a

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25:45

138: Building $10K in Monthly Recurring Revenue with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/10/18

Have you ever thought about starting a digital subscription? Can you imagine what $10,000 in monthly passive income could do for your business? One subscription box owner has done just that with her Template Club. I’m interviewing one of my biz besties on this episode. I’m so excited to have Tamara back on the podcast to share another way she has brought a LOT of revenue into her business by staying focused on serving her customers where they are. Tamara has a very successful home decor business,

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23:10

137: Give Q4 a Boost by Staying Focused on Revenue...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/10/11

Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way. In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sales

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15:12

136: Pros & Cons of a Quarterly Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/10/04

“Is it better to have a monthly or quarterly subscription box?” This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you. Your answer to whether a monthly or quarterly box is right for you and your business depends on your goals for your business and what is most

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33:09

135: 750 Pillow Subscriptions Sold in 5 Days with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/09/27

Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing. I’m so excited to welcome Stacey Collins to the podcast again as my first-ever three-time guest! Stacey is also a member of Launch Your Box, Scale Your Box, and my

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26:39

134: Never Give Up - Break Through the Plateau with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/09/20

“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie’s story will inspire you to keep going as you work toward your business goals. When the wedding

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14:12

133: Why You Should Start A T-Shirt Subscription

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/09/13

I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a

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26:40

Taking Your Side Hustle to a Full-time Gig

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/09/06

Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60

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19:36

5 Ways to Scale Your Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/08/30

You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business. In this episode, I’m sharing 5 things you need to do to take your subscription box business to the next level - to scale your box. Develop a multi-channel

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