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PODCAST

Rooted In Revenue

Susan Finch & Lany Sullivan

Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.

business marketing

All Episodes

06:19

Top 5 Ways to Monetize Your Event

Rooted In Revenue ·

2018/03/14

When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money. Ticket sales are extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts to increase “butts in seats” Here are the Top 5 ways to bring in event revenue that go beyond ticket sales. Sponsors - Creating partnerships and collaborations with sponsors is one of the most

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19:01

Revenue Tip: You can have a lot of tools, but it's up...

Rooted In Revenue ·

2018/03/12

One of the takeaways from this episode is that many of us take courses, attend seminars and more, but it's up to us to implement the take aways. Even if we only get one tip we can apply, WE need to apply it ourselves. Nancy talked about creating her companies’ future - their revenue generator - is their new virtual course option. This is an 11 week course to immerse into and then develop the habits for collaborative selling. Now to our topic and Nancy’s tip: People need to ask for decisions - ask

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05:50

Don't lose revenue by skipping paying a pro for...

Rooted In Revenue ·

2018/02/27

Yes, we all know a guy, or a kid or a neighbor who “does” websites and can help us for $12/hour and a case of beer. But is that who you want maintaining your site? You are building a business, a division, launching a product, a book and event - don’t trust the results of your efforts to someone who only has evenings and weekends available to you to keep it running smoothly and efficiently. Your website is more than your online brochure, it’s your first impression, the gateway to your sales funnel,

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05:33

Your event timeline - when does it start?

Rooted In Revenue ·

2018/02/19

When planning an event, meeting, retreat, workshop or conference you will want to build out a timeline for your event. Certain elements of your event need to be reserved, contracted, ordered and paid for by a specific time frames prior to the event. If you have a member of your team managing this part of your event, you will want to ensure that they have the proper information and authority to complete tasks and sign contracts on your behalf. Most large events are planned 12-18 months in advance,

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22:51

Tip: You can get big insights from little data.

Rooted In Revenue ·

2018/02/13

Susan's guest, Laura Patterson, President, VisionEdge Marketing dove right in with her core belief: It's always about customers, or members, or your community. Without those relationships you don't bring in the money. When asked the most valuable services she and VisionEdge Marketing brings to their clients, Laura responded, "Data analytics, data insights, measurements and an action plan." When she started in 1999, those terms were foreign to most. Data analytics, measurement and process are their

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08:32

If they can't contact you, they won't pay you.

Rooted In Revenue ·

2018/02/12

If you are not a legitimate company, don’t value your credibility and reputation, please stop listening and go back to your tutorials on shady telemarketing techniques. If you are in the other camp and deeply care about reputation, customer service, being of value, building revenue for the long game, this is for you. Have you been to your company’s contact page lately? What did you learn? As a new visitor, potential customer, investor, what did you learn? More and more companies seem to be opting

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08:29

Defining Your Event Budget

Rooted In Revenue ·

2018/02/05

Are you making money or losing money? You MUST have a budget. You must forecast your expenses and plan out your profits to give you an idea of what your numbers may or may not look like. You can’t wish on a star and hope it will all be ok. How much money do you have to spend for this event? Are you receiving donations from vendors? Will you be looking for sponsors? Do you plan on having exhibitors? Sponsorship is a GREAT way to cover the cost of your event and I know that topic is covered in

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13:23

Revenue Tip from Deb Calvert

Rooted In Revenue ·

2018/01/30

Join us for a valuable revenue tip from Deb Calvert. We are also talking about her new book, Stop Selling and Start Leading. Her tip revolves around the fact she's been in sales her entire professional career. She has inbound and outbound strategies for generating revenue. Tune in to take notes! Be ready, she's a firm believer in good old-fashioned cold calling. Outsourcing is not HER solution. Keep your skills honed. Revenue Expert: Deb Calvert Deb Calvert has been named by Treeline as one of “The

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09:48

Moving your business or domain can cost you revenue.

Rooted In Revenue ·

2018/01/30

It’s so exciting when we outgrow our office space or buildings and need to move to bigger digs! You have a prep list for the move that probably includes utilities, ISP, updating the post office. But did you think about your online address that has been there for a while? That needs to be updated EVERYWHERE and consistently. I’m talking about NAP - Name, Address, Phone number. For search credibility, your business listing needs to be consistent in every directory and with every search engine that

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08:21

Revenue Tip from Lori Richardson - You are sitting on...

Rooted In Revenue ·

2018/01/23

In this interview, Susan asked Lori Richardson these questions: How does generating revenue look for your business? What are the key services/products you offer that generate the most revenue? What is a tip you'd like to share to generate revenue? Listen to this short episode with a HUGE aha moment in it. About Lori Richardson: Lori Richardson CEO, Speaker & Founder Lori founded Score More Sales in 2002 to help companies grow revenues through strategic sales efforts, using lessons learned from 20

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10:16

Creating an amazing event experience.

Rooted In Revenue ·

2018/01/22

We no longer just create events. We create experiences. Follow along with the questions below and develop your event using your past experiences and your personal preferences. Visualization is really powerful when creating your event experience. Think about all of the events you have ever attended. What memories or experiences stand out to you in this moment? Are they good? Are they bad? Why did you like it? Why did you dislike it? Did that experience turn you off from attending that

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08:08

Your online profiles are costing you money.

Rooted In Revenue ·

2018/01/16

Saying our FREE online profiles in all of the social venues is costing us money may be confusing. Let’s think about that statement. If you create a profile and forget about it for a long while, it becomes dated, perhaps even incorrect. Not just headshots and the company you work for, but your basic statement about yourself. When you created your profiles chances are you were just checking off a box to get marketing off your back. Facebook - check LinkedIn - check Twitter - check Google+ -

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07:11

Defining Your Event Purpose & Target Audience

Rooted In Revenue ·

2018/01/09

In this episode Lany shares the first 2 foundational pillars to creating successful events. There are 5 foundational pillars and Lany will cover them all over the next few episodes. In events there are 5 different areas that will help you build a solid foundation for your event. Defining Your Purpose & Goals Identifying Your Target Audience Creating an Amazing Experience Budget Planning & Management Setting an Event Timeline As you go through this episode and begin creating your event, ask

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08:39

PRESS KIT: Give them the bio and photos you want them...

Rooted In Revenue ·

2018/01/03

In this 6 minute episode, Susan covers the checklist to create your own online press kit. It’s great when people include you in their posts, include your photo, mention your company. But, you want people to post about you with the correct, current images, logos and statements. If you have a place on your website you can send them, it makes it easy for a consistent, current message. How about yourdomain.com/mediakit? or /presskit ? This makes saying it or sharing it easier. You can also include a

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154 results

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