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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

20:18

Lessons in Covering Tragedy with Jordan Mendoza

PR 360 ·

2023/04/12

Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today. His normal beat is trending content and breaking news for Universal Now, but he was on the scene for the horrific aftermath of the Lunar New Year shooting in Monterey Park. Here, he shares the lessons he learned from covering the tragedy and gives the inside scoop on how reporters gather breaking news. Key Takeaways:- How reporters gather trending

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28:21

The Power of Authenticity in Advertising with DR...

PR 360 ·

2023/04/05

Rich Kagan is the president of Last Minute Media Deals and has a storied history in the world of direct-response radio. He is the founder of the Howard Stern Ad Network, Wingman Advertising, and former VP of Sales for CBS Radio. Here, he talks about the early days of selling ads on “The Howard Stern Show,” the importance of authenticity in advertising, and his rules for choosing a celebrity spokesperson.Key Takeaways:- The importance of authenticity in direct-response radio- How Howard Stern built

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25:41

Getting Engagement for Nonprofits on Social Media...

PR 360 ·

2023/03/29

Prakruti Nadendla is a seasoned social media and communications professional with experience working within B2B, B2C, and nonprofit organizations. She currently manages the social program at Enterprise Community Partners, an affordable housing nonprofit. She's also the host of The Webtoon Room, where she analyzes online comics for a passionate audience. Here, she shares how she creates community engagement through social media for nonprofits and talks about how podcasters can stand out in a crowded

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29:13

Be the Show, Not the Commercial with Shawn P. Walchef...

PR 360 ·

2023/03/22

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in

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26:44

The Current State of Robo Calls, Scams, and Customer...

PR 360 ·

2023/03/15

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How

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24:42

How to Practice Thought Leadership with Annie...

PR 360 ·

2023/03/08

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.-

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28:44

STEM is for Everyone with 'Galactic Gal' Camille...

PR 360 ·

2023/03/01

Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions.Key Takeaways:- You don’t have to be a rocket scientist to have a career in STEM.- How to talk to kids about STEM.- Why space is vital to life on Earth.- How to increase

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29:04

Cahill Camden on the State of Web3 and Getting More...

PR 360 ·

2023/02/22

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways:- How to focus on the fundamentals in the rapidly changing Web 3.0 world.- The practical

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27:34

Building a ‘Monster’ Brand with Sana A. Ahmed

PR 360 ·

2023/02/15

Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.Key Takeaways:- How to build a monster brand by discovering what you're against. - How to overcome the struggles of building a personal brand.- How to stand out by becoming a monster.- Why there’s nothing wrong with having a niche.Episode

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33:37

SoCal’s Voice of the People, L.A. Times Columnist...

PR 360 ·

2023/02/08

Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter. Key Takeaways:- Why is Orange County overlooked in the conversation about the Greater LA area?- Should

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36:52

The Power of Networking with Rob Aurelius from ARCG...

PR 360 ·

2023/02/01

Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group.Key Takeaways:- The importance of networking.- How Rob’s love of professional wrestling has

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27:43

Changing Perceptions with Lisa Buffo of the Cannabis...

PR 360 ·

2023/01/25

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways:- How to change the public’s perception of cannabis in the face of historic misinformation.- How are states finding their footing as it pertains to cannabis regulations?- How to

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32:41

Riding the Waves of Business and Life with Wing Lam...

PR 360 ·

2023/01/18

In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back to his community and frontline workers. He also discusses how inflation has affected the restaurant business and the unique way that surfing has helped him to be a successful businessperson. Key Takeaways:- How Wahoo's commitment to the community has helped it thrive- Lam's out-of-the-box approach to charity helped keep multiple restaurants open during

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36:37

PR Trends for 2023 with Lora Metzner from Global...

PR 360 ·

2023/01/11

On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market.Key Takeaways:- How PR

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23:41

How to Get Rewarded by Being Ahead of the Curve with...

PR 360 ·

2023/01/04

In This Episode…Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wright, an expert in the field of TikTok ads as well as the Founder of Smash Cactus Media. Ashley shares his insights on how to create engaging TikTok content and generate ROI for your brand. Don't miss out – subscribe now and be sure to tune in every Wednesday!Key Takeaways:- The importance of data when running TikTok ads- The difference between running ads on

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38:39

The Future of Freelancing: 2023 Trends to Watch Out...

PR 360 ·

2022/12/21

In This Episode…Are you a freelancer looking for ways to recession-proof your business or diversify your revenue streams? If so, this episode of PR 360 is for you! Samantha and Andrea, experts on all things freelancing, join us to discuss the challenges and trends of freelancing in the current climate. They also share their top tips on how to build a successful freelance business.Key Takeaways:·What it's like to be a freelancer·The struggles of freelancing·The importance of personal branding·Future

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33:28

How Communicators are Evolving to Better Serve their...

PR 360 ·

2022/12/14

In This Episode…Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Melissa Hariri discusses the importance of communicators and the significance of having fun with branding and communications, as they are essential to keeping consumers engaged. So, if you're looking to learn more about communicators and how to better serve your audience, then be sure to tune in to this episode of PR 360!Key Takeaways:·The importance of

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31:02

Twitter Expert Samantha Kelly Offers Tips on How to...

PR 360 ·

2022/12/07

In This Episode…This week on PR 360, we talk to Twitter expert Samantha Kelly about the best ways to use Twitter for your business. Twitter is a powerful tool if used correctly, and Samantha shares her insights on how to build a community of brand advocates and make people feel special. We also discuss the new Communities tab and Twitter Spaces, and how PR professionals can use them to their advantage. Don't miss this informative episode!Key Takeaways:1.The important topics that you need to know

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26:56

The Power of Storytelling in the PR Industry with...

PR 360 ·

2022/11/30

In This Episode…Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses thepivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely

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18:51

How to Create a Personal Brand that Stands Out from...

PR 360 ·

2022/11/23

In This Episode…Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of PR 360 is for you! Brett Deister is joined by social media marketer and content creator Harsh Devani to talk about all things personal branding and social media. With over 650,000 Instagram followers and as the author of Conquer Instagram Growth, Harsh knows a thing or two about building a personal brand.Key Takeaways:1.What is personal branding and how

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