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PODCAST

Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free

Joe Casabona, Business Systems Coach

You started your business for freedom, not to be chained to your desk. I help solopreneurs replace manual tasks with a reliable system so they can take time off worry-free. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business

business entrepreneurship

All Episodes

28:05

The Importance of Digital Storytelling

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/23

A family walks into a talent agency, and says, “Have we got the act for you…”If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up.See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can improv a

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42:49

Sometimes You Need to Fire Everyone and Start from...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/16

In a way, the chaotic start to our interview, followed by a calm, cool conversation, is a metaphor for Jordan’s business journey this year. See, this isn’t just a story about how to hire good people for your business. It’s a cautionary tale, and proof that running a business is about always learning and adjusting. Jordan runs an agency of high-level remote assistants. Today, she’s telling us her own trials and tribulations with making what seemed to be the right hiring call but ended up

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20:11

Podcast Workflows: How Trailer Park Got 10,000...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/12

It's podcast swap time! Except I'm telling you about another podcast of mine: Podcast Workflows. It's a daily podcast that focuses on how to help podcasters improve their processes. Every Wednesday, I do a deep dive into someone's process, and that's what I'm bringing you today. Learn more at https://show.podcastworkflows.com/Arielle Nissenblatt eats, sleeps, and breathes podcasts.Her main job is with a podcast company.Her newsletter is all about podcast curation.She runs a podcast

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52:06

Why Podcast Interviews are a Content Goldmine with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/09

If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that. Much like the problem with leveraging AI to do all of the heavy lifting, me positioning this episode as “about AI,” would be inauthentic. And authenticity…well that’s really what this episode is about. Tom Schwab is someone who believes at his core that you’re just One Conversation Away from a profitable…and perhaps

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56:40

How to Stand Out When Everything is Competing for...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/02

Take the 2024 Listener Survey! Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what Steve Woodruff knows. If you’re a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You’d be wrong. See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People

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47:44

Using Twitter to Grow Your Podcast with Yong-Soo Chung

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/09/25

Take the 2024 Listener Survey! Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10? We’ve all been there: we spend a TON of time pouring blood, sweat, and tears into a project just to have it launch to crickets. That’s exactly what happened to Yong-Soo Chung with his podcast. Despite the social following, no one cared about his show. But instead of wallowing in

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26:20

Create More Engaging Cohort-based Courses with the...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/09/18

Take the 2024 Listener Survey! Cohort-based courses are on the decline if the tastemakers are to be believed. And it makes sense. Now that people aren’t stuck at home, they probably don’t want to spend time interacting online when they can interact IRL. But that doesn’t mean that CBCs have no utility. In fact, I think that there’s a great way we can make CBCs even better, by employing a tactic that has been explored in the K12 and higher education settings: the flipped classroom. In the

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48:29

Why You're Thinking About Building in Public the...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/09/11

Take the 2024 Listener Survey! I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all, the chef is literally cooking in front of us, building our meal. But according to Kevon Cheung – a guy who’s built his entire community by building in public – Hibachi is entertainment. In order to build in public, you need to take your audience on a journey with you. That’s why he believes building in public is more like Omakase. This is where

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52:12

An Emmy Award-Winning Producer Teaches You...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/09/04

You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning producer, Cody Sheehy. He creates documentaries, and today he tells us why storytelling has been crucial to his work, and is crucial to yours too. In the PRO show, I couldn’t resist: I asked what it was like to win an Emmy. Top TakeawaysEverything comes down to having a good character. Your audience

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57:09

Why You Need to be on LinkedIn if You're a Creator...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/08/28

If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs to borrow money from. That’s how Kathleen Celmins sees it, and she’s very effective at selling on LinkedIn. In fact, she says that if you’re just trying to grow your follower count on LinkedIn, you’re doing it wrong. Instead, it’s all about the connections. How do you convert those connections into clients? That’s what we get into during this call

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54:09

Want People to Find Your Podcast? Do More Than Just...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/08/21

I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach

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38:07

Summer Slow Down: 5 Tools I'm Trying

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/08/14

It's the summer and I just came off a ton of travel, so this episode is a mishmash of things and a little rambly. Strap in! We’ll talk about a contract position I have, plus some new partnerships I’m excited about. Then we’ll move to my summer of travel and how I’m managing the workload before moving onto the main event: 5 tools I’m trying out this summer. In the pro show, I talk about what I’m using Notion for, more about my new position, Luma, and seeing a therapist. Show NotesArc

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55:18

Why You Need to Keep a Digital Journal as a Creator...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/08/07

“I don’t need to write it down because I’ll remember” is hopelessly naive. Sorry if that stung, but it’s true. You need to write things down, as Andy Ayim MBE learned when he started his digital journal. He’s a father, husband, creator, thinker, investor, and founder of The Angel Investing School. He has invested in over 17 gap-closing startups. And he would be completely lost without what he calls his “Tracker” - a digital journal he keeps in Notion. In fact, he believes his Tracker is so

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45:11

Building Your Business by Being Bold with Brooke...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/31

They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportunity she could get to help her business grow. So she took her shot by asking Sara Blakely’s (founder of SPANX) husband, during his talk, in front of 800 people, for a chance to meet her. According to Brooke, you need to be bold in your own business- “if you don’t have a seat at the table, you need to

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6:29

What Baby Clothes Can Teach You About Understanding...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/28

If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJ's that are head and shoulders above the rest: the reverse zip PJs. So good in fact, that I’m certain they were designed by parents that had the same exact

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51:02

Why Your Business NEEDS User Generated Content with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/24

Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy, Tory has helped numerous businesses

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5:15

Little Experiments I'm Running

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/21

A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the only way to know if what you're doing works as best as it can.I've been experimenting a lot with my podcast, content, and automation. I like writing about what I'm trying for my members...I think it's a big benefit of the membership.I thought I'd give you a little peek into two experiments I'm running now.Get your FREE copy of my Automations Library ★ Support this

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57:39

The Best Thing You Can Do is Document YOUR Journey...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/17

“I despise social media.” This was my first impression of Tim Stoddart, and I was hooked. If you're feeling frustrated and discouraged by the lack of engagement relying solely on social media posts, you are not alone! But you, like me, might be taking the wrong approach. Tim says long-form content is king, and he should know. He’s the CEO of Copyblogger and writes prolifically. If you’ve been struggling to make an impact through short-form content, this interview is a must-listen.Get the

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7:12

My Monthly Digest Engine

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/14

Earlier this month I made two decisions about the newsletter that you may have noticed:I got rid of the “Quick Hits” section (which was mostly my own content) in favor of a 300-500 word section on some top-of-mind topic.I added a monthly digest of all the content I put out during the month, sent on the last weekday of the month.The two are related. I still want a way to let my newsletter subscribers know about the content I’ve put out, in case they missed it. But it also serves 2 other

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30:35

Why I'm Going All-In on Long-Form Content

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/07/10

What do you get when you follow the pack instead of doing what’s best for you? A bad content strategy. A year ago, I decided to focus on short-form content because I saw all the “thread Bois” doing it and thought it would help my business. It didn’t. But luckily, you can course-correct your strategies. And thanks to some key talks and inspiration from CEX and Craft+Commerce, I’ve decided that long form is the best strategy for my business (and probably yours, too). Get the top takeaways,

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