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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

38:24

#64: Tackling Imposter Syndrome & Perfectionism on...

Duo On Air Podcast ·

2023/04/24

Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed! We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she dug into some actionable mindset blocks and some tips and tools to conquer them. We can't wait for you

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23:36

#63: The Do’s and Don’ts of using Canva For Your...

Duo On Air Podcast ·

2023/04/17

Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms. With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉 DUO COLLECTIVE SHOW NOTES:

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19:09

#62: How To Write The Best Meta Descriptions To Drive...

Duo On Air Podcast ·

2023/04/10

Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically. In this episode we are digging into how to write the best meta data for your website along with which factors are actually ranking factors. This

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48:57

#61: Automation & System Set Ups with Dubsado Expert

Duo On Air Podcast ·

2023/04/03

We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface. This episode has already inspired us to revamp our own systems to create an even better client experience with

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19:01

#60: 4 Branding Mistakes You Need To Avoid

Duo On Air Podcast ·

2023/03/27

There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you! There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessary! You might not have the funds to hire a brand designer in the early days and eliminating costs is

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42:19

#59: How To Start Using AI Tools— It Doesn’t Have To...

Duo On Air Podcast ·

2023/03/20

You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners. We’ve talked about this a little on episode 57, where we dug into all things ChatGPT, but we really wanted to share some more real-life

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23:20

#58: Grow Your Email List With These Lead Magnets

Duo On Air Podcast ·

2023/03/13

Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you. Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list DUO ON AIR

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35:04

#57: What’s The Deal With ChatGPT?

Duo On Air Podcast ·

2023/03/06

We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public completely free. (and it still is!) While the world of AI isn’t new, ChatGPT is a big deal. It's an

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38:28

#56: The Power Of Anti-Boring Merch & Swag For Your...

Duo On Air Podcast ·

2023/02/27

We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House. We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about! Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded

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33:21

#55: How We Are Preparing For Maternity Leave

Duo On Air Podcast ·

2023/02/20

We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own. We really struggled to find maternity leave examples in the world of entrepreneurship, especially business partnerships (that aren't husband and wife). So once we got our plan laid out, we felt pretty damn good

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19:29

#54: Strategies for Staying Motivated on Instagram

Duo On Air Podcast ·

2023/02/13

We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard! It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you trying to show up every day? What are you hoping to get out of posting every day? As small business

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38:21

#53: Hot Tips To Start Selling On Etsy In 2023

Duo On Air Podcast ·

2023/02/06

Being successful on Etsy is more than just listing your products— this rings true for both physical and digital products! You can’t just put it out there and expect people to come. Kinda like what we say about websites, huh!? So, we asked Etsy expert Monica Little to join us today. Where she is sharing the three biggest drivers to get people to find your products on Etsy. And better yet, why you need to be there. DUO COLLECTIVE SHOW NOTES:

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25:16

#52: How We Brought in $55k in Revenue With One Guest...

Duo On Air Podcast ·

2023/01/30

Happy birthday to the Duo On Air Podcast! 🥳 This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this episode we are sharing just a few of our podcast accomplishments. We are also digging into our feelings on going viral. And why you should stop caring about viral content and instead focus on something else— growing your backlinks! You may have heard us recently on Jenna Kutcher's Goal Digger Podcast and today we are sharing the effects of what a

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30:49

#51: Are You Making Financially Smart Decisions?

Duo On Air Podcast ·

2023/01/23

Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions? These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. With a ton of experience in small

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27:18

#50: How To Feel More Confident About Money as an...

Duo On Air Podcast ·

2023/01/16

This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure. In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financial workflows look like, and some quick resources to get you started. DUO COLLECTIVE SHOW NOTES:

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40:29

#49: Curious What it Takes to Start a Podcast?

Duo On Air Podcast ·

2023/01/09

Have you ever thought about starting a podcast? It seems intimidating but trust us, it’s really not! It’s actually the easiest form of content we create! And guess what!? We started our podcast from ground zero. With no subscribers or experience inside the podcasting arena and without hiring a podcast coach or manager. So yes, it's possible for you too to start a podcast without an audience! The best part— a podcast is meant to be conversational and there is so much less pressure to be perfect

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25:39

#48: 4 Of Our Favorite SEO Tools We Are Using in 2023

Duo On Air Podcast ·

2023/01/02

Our favorite, completely free, SEO keyword research tools we are using to write content in 2023 and beyond. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-keyword-research-tools DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

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26:18

#47: Is It A Good Idea To Work With Your Best Friend?

Duo On Air Podcast ·

2022/12/26

Giving you a peek behind the scenes at what it's like to work with your best friend. The pros, cons and real life look at our business. We've been through the ups and downs of business partnership and this is what works for us. Whether you have a business partner, are considering starting a business or project with a friend or are just curious about the behind the scenes of Duo Collective— this episode is for you! DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

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31:10

#46: 11 Things To Automate In Your Business

Duo On Air Podcast ·

2022/12/19

That to-do list is long— we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set up things to automate. Why? Because we think we can do it better. Your time is valuable. It's a resource you can never get back. So, let's start with some baby steps. If you have nothing, or very little, automated in your business, then this list is for you. Here are 11 different things we automate for our creative business that help save us time,

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23:50

#45: Are Instagram Reels The Only Thing That Work Now?

Duo On Air Podcast ·

2022/12/12

Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questions about the Instagram algorithm. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/instagram-reels-vs-posts-which-should-you-focus-on DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

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204 results

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