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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

21:08

From Cannes: How PMG plans to keep building its tech...

The Digiday Podcast ·

2023/06/21

In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike's North American media business. Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients. But he's also very interested and active in finding ways to put

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51:11

As Twitch backpedals rev share policy, UTA’s Damon...

The Digiday Podcast ·

2023/06/20

The gaming industry has experienced its fair share of ups and downs over the last few years, much like the rest of the media space. But it seems that the chips have fallen in a way in which gaming creators, specifically those who stream their content on live platforms like Twitch, YouTube and Kick, are in a position of power. At least, that’s how Damon Lau, head of gaming and esports at United Talent Agency, is measuring the recent trajectory of the industry. With video streaming platforms like

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16:18

From Cannes: How to deal with the reaction to 'woke'...

The Digiday Podcast ·

2023/06/20

Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency's media unit. In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made the creative stronger and more engaging, while creative inspired media

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51:19

From Cannes: Sir Martin Sorrell and HP's Tara Agen on...

The Digiday Podcast ·

2023/06/19

Welcome to The Digiday’s Podcast at Cannes. The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client. In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In

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47:24

Spotify’s Lee Brown talks up the platform’s latest...

The Digiday Podcast ·

2023/06/13

Spotify will head to this year’s Cannes Lions festival with a new product to peddle to advertisers: Spotify Ad Analytics. The measurement tool aims to provide advertisers with reporting on how their ads are performing on Spotify as well as the impact they are having on advertisers’ businesses outside the platform through the corresponding introduction of the platform’s own tracking pixel. “It’s taking the incredible understanding that we have from [Spotify-acquired podcast measurement service]

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51:18

Project X Entertainment’s Paul Neinstein breaks down...

The Digiday Podcast ·

2023/06/06

The TV and movie industry is once again on the verge of a production pause, at least for scripted projects. The Writers Guild of America’s ongoing strike has put the brakes on the pre-production process, and while the Directors Guild of America reached an agreement with film and TV studios on June 4 to avert a strike, the Screen Actors Guild could still strike and bring about a work stoppage come July 1. To break down the issues at hand and the strike’s (and potentially strikes’) implications for

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48:33

How chef influencer Tue Nguyen works with the...

The Digiday Podcast ·

2023/05/30

Content creator, chef and soon-to-be restaurateur Tue Nguyen (who goes by @TwayDaBae on her social media accounts) started working with BuzzFeed as the host of its Tasty show, "Making it Big," in 2022. After filming two seasons of the show, and recording monthly videos for the cooking brand's channels as part of her role within the BuzzFeed Creator Network, Nguyen is now developing a new show with Tasty that will better showcase who she is as a content creator. In the past year, Nguyen has signed a

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54:56

How the digital ad industry is creating standards for...

The Digiday Podcast ·

2023/05/23

Advertisers are beginning to see the financial benefits of reducing the carbon emissions created in their digital advertising businesses, but there is still a long way to go before sustainability becomes a shared point of focus across the media and marketing industries. Still, a lot of progress has been made by brands, agencies and publishers alike to at least begin measuring the scope of their carbon footprints. And the more carbon footprints are measured and discussed among digital advertising

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44:07

TelevisaUnivision’s Donna Speciale sees TV’s...

The Digiday Podcast ·

2023/05/16

The TV advertising industry is in the midst of a measurement overhaul, and Donna Speciale sees signs that the measurement landscape will more accurately account for diverse audiences. “With the current dataset, which is panel[-based], there has been underrepresentation for minority audiences, and everyone has known it. It was hard to quantify, but everybody realized it,” Speciale, TelevisaUnivision’s president of U.S. sales and marketing, said on the latest Digiday Podcast episode. But as TV’s

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41:53

Content creator Sarah Palmyra says influencers want...

The Digiday Podcast ·

2023/05/09

For beauty influencer Sarah Palmyra, Instagram Reels has historically packed the most punch when it comes to driving sales of her favorite products. Last June, Palmyra posted an unsponsored, short-form vertical video about her love of Soft Service's Smoothing Solution product. It was originally posted on TikTok, and later republished on her Instagram Reels account, and according to the company, the product sold out due to an overwhelming number of customers coming to the site via her Instagram

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45:00

Why creator Jorge Soto prioritizes YouTube Shorts...

The Digiday Podcast ·

2023/05/02

Like many short-form video creators, Jorge Soto got his start on TikTok. But a year and a half after uploading his first video to TikTok in March 2020, he gave YouTube’s TikTok clone a try. “In two months, I gained a million subscribers, which is crazy,” Soto said in the third episode of the Digiday Podcast’s four-part series on short-form vertical video creators. Initially, Soto would repurpose his TikTok videos — skits and what he calls “storytimes” — as YouTube Shorts. But eventually he shifted

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47:43

How creator Alyssa McKay made $1M from Snapchat...

The Digiday Podcast ·

2023/04/25

If Snapchat wants to prove to creators that they can make serious money by posting videos on its short-form vertical video platform, it may not need much more evidence than Alyssa McKay. “I’m on this Snapchat mid-roll [ad] program, which I’ve been part of since last May. I’ve made over a million dollars from Snapchat mid-roll,” McKay said in the second episode of the Digiday Podcast’s four-part series on short-form vertical video creators. She added, “Snapchat changed my life entirely.” Last week

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44:35

Why creator Kat Stickler isn't worried about a...

The Digiday Podcast ·

2023/04/18

In the possible scenario in which TikTok gets banned in the United States, TikTokers like Kat Stickler will need to rely on other platforms to maintain their followings and their brand partnerships. But Stickler, who has almost 10 million followers on TikTok, isn’t worried. That’s partially due to the fact that she already has over 1 million Instagram followers, 268,000 YouTube subscribers and 116,000 followers on Facebook. She's also heartened by brands already shifting their influencer marketing

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57:13

How VentureBeat's new chief strategy officer is...

The Digiday Podcast ·

2023/04/11

Publishers' events businesses have been a bright spot in an otherwise grim economic climate. While trade publishers and consumer publishers have different approaches to how events fit in their portfolios, both are benefiting from advertisers wanting face-to-face impressions with prospective customers. VentureBeat’s total revenue increased by 50% year over year from 2021 to 2022. And despite having an events business for more than 15 years, the company’s events revenue increased by about 100% during

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52:04

How Leaf Group is selling advertisers on larger event...

The Digiday Podcast ·

2023/04/04

Advertising has been a tumultuous business for some time now, but the one section of that market that’s been holding its own for publishers is events. Part of the reason for that is that brands themselves are realizing that they need to differentiate themselves with consumers, which — according to Lindsey Abramo, the recently appointed CRO of Leaf Group, who was a guest of a live taping of the Digiday Podcast during the Digiday Publishing Summit in Vail, Colorado last month — has opened up an

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42:35

Fubo’s Lynette Kaylor typifies the modern TV ad sales...

The Digiday Podcast ·

2023/03/28

Lynette Kaylor’s background does not mirror that of a traditional TV ad sales boss. But her history in data and identity technology does indicate the makeup of a modern TV ad sales boss. Before joining Fubo as the streaming pay-TV service’s svp of advertising sales last August, Kaylor worked at Dentsu’s data arm Merkle where she worked on identity tech partnerships with publishers and platforms — which is kind of a perfect pedigree for someone overseeing a streaming ad business today. “Data is only

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51:07

How The Guardian’s Luis Romero is selling the legacy...

The Digiday Podcast ·

2023/03/21

As The Guardian’s fiscal year concludes on March 31, Luis Romero, the publication's svp of advertising in North America, acknowledged that his team has had a “late start” to receiving RFPs and budget planning with advertisers and agencies for the rest of 2023. However, those conversations picked up in the “last couple of weeks,” with several of last year's major advertisers starting to talk about renewing deals this year. Outside of the macroeconomic pressure on advertisers’ budgets, Romero’s team

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36:37

Digiday editors expect AI, programmatic and privacy...

The Digiday Podcast ·

2023/03/14

At the end of this month, publishing executives from around the country with gather together in Vail, Colo., for the three-day Digiday Publishing Summit to discuss the various challenges facing the media industry, including how the economic downturn has affected advertising revenue, how the launch of new artificial intelligence technology is impacting content production and how more privacy laws mean it's time to buckle down on first-party data practices. During those three days, publishers will

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49:54

How NBC News’ Devan Joseph and Stephanie Scrafano...

The Digiday Podcast ·

2023/03/07

NBC News has taken a two-pronged approach to TikTok. In addition to adapting news videos posted to other platforms for the short-form vertical video app, the Comcast-owned news organization creates original videos specifically for TikTok. NBC News executive producer of original social video Devan Joseph and director of social platforms Stephanie Scrafano joined the Digiday Podcast for a deep dive into the news outlet’s multi-faceted TikTok strategy. The primary poles of that TikTok strategy are the

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47:08

Revolt’s Detavio Samuels says advertisers have fallen...

The Digiday Podcast ·

2023/02/28

Nearly three years after advertisers and agencies pledged to diversify their spending to support Black-owned media companies, there remains a shortfall in the amount of money actually making it to Black-owned media businesses. “We’ve definitely seen movement and momentum. But without question, I think that they have fallen very short from the promises that they’ve made. And even this year, with all the talk about the recession and with all of the cuts, I think even their desire to deliver on those

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