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PODCAST

Veteran Led

Veterans know how to lead. The lessons we learned in the military form the foundation for bigger successes in business, entrepreneurship and community. Host John S Berry, CEO of Berry Law, served as an active-duty Infantry Officer in the U.S. Army, finishing his military career with two deployments and retiring as a Battalion Commander in the National Guard. Today, his veteran led team at Berry Law, helps their clients fight some of the most important battles of their lives. Leading successful

business entrepreneurship

All Episodes

17:32

Tasks, Conditions & Standards: The Pillars of...

Veteran Led ·

2023/11/21

In the military forces, planning and executing at all levels relies on measurable results and clear expectations. In this episode of Veteran Led, John Berry highlights the significance of tasks, conditions, and standards as an objective framework for effective communication, responsibility assignment, and organizational efficiency. Whether it's a military unit or any team seeking to stay organized, a clear understanding of these principles will help businesses streamline their operations

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22:02

Feedback is a Gift: The Art of Receiving and...

Veteran Led ·

2023/11/16

Don’t let ego be the enemy of your personal growth. On this episode of Veteran Led, John Berry expresses the value that lies in feedback, and how to stop feelings from getting in the way of achieving goals. Drawing from his military experience, John describes how this lesson proved to be one of the most challenging leadership goals for him to learn. But not all feedback is equal! John will break down the importance of how feedback is packaged, and how it can both add, or diminish its

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16:00

Pay Day Activities: Rewarding Accomplishments and Value

Veteran Led ·

2023/11/15

Compensation; it’s the value of value. On this episode of Veteran Led, John Berry emphasizes the importance of establishing an organizational compensation structure for your business. Compensation is much more complex in the civilian world than the simplified approach taken in the military – it’s a business tool. John will explain how the right compensation structure can attract top talent and work as a competitive edge in the long-run. John will describe how to take a meritocratic approach

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7:42

Follow A Cadence: Aligning Teams for Optimal Performance

Veteran Led ·

2023/11/14

Counting with cadence is crucial to keeping uniformity and synchronization in songs and marches within the military. On this episode of Veteran Led, John Berry explains how incorporating these rhythmic flows into a business’s culture can keep teams aligned, prevent bottlenecks, and build organizational habits. Joh will explain how implementing regular meetings, measuring progress towards goals, and celebrating wins, can create a cadence that keeps everyone in sync and motivated.Subscribe to

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55:44

Lessons in Leadership with Colonel Tom Brewer: From...

Veteran Led ·

2023/11/13

On this episode of Veteran Led, John sits down with retired Colonel and Nebraska State Senator Tom Brewer to discuss the lessons in leadership he learned throughout his career. Tom recounts The Bone Yard, a battle in which he was shot six times yet managed to overcome incredible adversity. Listen now to hear how Tom's experiences in the military have shaped him into the successful leader he is today. Click here to watch the full interview.Subscribe to our YouTube

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11:07

Potential for Promotions: A Roadmap to Professional...

Veteran Led ·

2023/11/09

In the professional world, potential is limitless. On this episode of Veteran Led, John Berry discusses the opportunity to advance, and how true qualifications of a leader can only be determined after they are promoted to a position of responsibility. John will showcase his own entrepreneurial journey from his role in the military to taking over his family business, sharing the challenges and successes he faced while climbing the ladder. By providing a space for promotion, businesses can

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15:17

Hip-Pocket Training: Fostering a Culture of...

Veteran Led ·

2023/11/08

Time is a finite resource, but we do have the power to choose how we use it. In this episode of Veteran Led, John Berry will explain the military concept of "hip-pocket training" where individuals utilize any available resources and opportunities for learning and skill development. John will apply this concept to the workplace setting and share how encouraging employees to make the most of their downtime can help them unlock their full potential and achieve personal and professional growth

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20:30

Hire Lucky Generals: Building a Winning Team through...

Veteran Led ·

2023/11/07

Winning isn’t about luck; it’s the result of careful planning and preparation. Just as a military unit relies heavily on its leaders for effective planning, cohesion, and teamwork, businesses must make sure to assemble a team with leadership potential. In this episode of Veteran Led, John Berry will discuss the importance of recruiting the right individuals who bring valuable experience, leadership skills, and the ability to navigate challenges, ultimately driving team members, and the

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16:37

Shoot, Move and Communicate: Where Teams Execute with...

Veteran Led ·

2023/11/02

We cannot execute the complex until we master the simple. In this episode of Veteran Led, John Berry breaks down the military’s crawl, walk, run methodology, and explains how building a strong foundation can equip businesses with the necessary resources to overcome more significant obstacles. John will discuss the ways that strong communication is an essential foundation, and share stories that highlight the achievements of effective communication in high-stress situations. By mastering

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16:55

NCO Business: Trust as the Foundation of Team Excellence

Veteran Led ·

2023/11/01

Trusting your team -- it may sound obvious, but it is essential to effective collaboration. In this episode of Veteran Led, John Berry shares stories from his experience interacting with NCO’s on the military base, and how they taught him the significance of trust within your unit. He’ll explain how this sense of trust is crucial when working alongside subordinate leaders and supervisors in work settings. By fostering an environment of trust and empowering individuals to take ownership of

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19:14

Prepare for Inspection: What Gets Inspected, Gets...

Veteran Led ·

2023/10/31

Inspection leads to correction. Just as equipment, facilities, vehicles, or personnel require inspection in the forces, business can also benefit from these quality assurance practices. In this episode of Veteran Led, John Berry discusses how inspection can ensure accuracy and credibility throughout a company. John will delve into the various ways in which regular inspection can help identify and rectify errors, improve processes, and maintain high standards of performance.Subscribe to our

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11:47

Ride the Lightning: Prepare for Momentum

Veteran Led ·

2023/10/26

Momentum, like a runaway machine gun, demands quick decisions and the courage to keep going. In this episode of Veteran Led, John Berry dives into the complexities of "riding the lightning" or "breaking the belt" in business and in leadership. John highlights the need for leaders to adapt to asymmetric growth and make strategic decisions about which parts of their business to prioritize while maintaining momentum. He identifies potential pitfalls of rapid growth and how leaders need to

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13:11

Fieldcraft: The Art of Doing More with Less

Veteran Led ·

2023/10/25

Resourcefulness goes hand-in-hand with the military. In this episode of Veteran Led, John Berry brings into focus the fieldcraft that enabled soldiers to overcome challenges with limited resources. Leaders plan for restrictions and limitations and complete the mission to standard regardless of those obstacles. John explains how he used unconventional tactics in the civilian business world to survive during lean times, and to dominate despite adversity. By adopting a fieldcraft mindset,

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19:17

Priorities of Work: Do What is Most Important First....

Veteran Led ·

2023/10/24

Priority equals discipline plus focus. In this episode of Veteran Led, John Berry explains how strategic decision-making during his time at the patrol base taught him to prioritize tasks based on long-term goals and objectives. John will provide listeners with examples of real-life business that achieved major success by implementing a prioritized work system. By aligning actions with an overarching vision, companies can make informed decisions to drive growth and profitability.Subscribe to

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16:40

Conduct Risk Assessments: Leaders Take Risks and...

Veteran Led ·

2023/10/19

Every great result requires great risk. As a leader, you mitigate those risks through planning and training. In this episode of Veteran Led, John Berry explains the goal of risk management in business operations, like military training, is not to abandon all risky behavior, rather, it is to mitigate risk to an acceptable level. We all must learn by doing. The leader's role is to keep the cost of learning and the associated risks low while still achieving the objective.Subscribe to our

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11:56

Hurry Up and Wait: Get There. Get Prepared. And be...

Veteran Led ·

2023/10/18

Most plans do not survive first contact with the enemy. But good leaders put plans into action long before they face a critical situation. In this episode of Veteran Led, John Berry explores the military's hurry up and wait mentality, where urgency meets focus and discipline. Through stories from military missions to experiences in his corporate career, John explains how urgency, patience, and preparation come together when we learn to apply the hurry up and wait mentality to the civilian

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18:27

Move with a Sense of Urgency: Opportunities That are...

Veteran Led ·

2023/10/17

Urgency doesn’t just mean speed; it means speed with strategy. In this episode of Veteran Led, John Berry discusses how the lessons of tactical urgency instilled during his time in the military elevated his performance in the workplace. John explains how incorporating an active sense of urgency can enhance teamwork, decision-making, efficiency, and adaptability to change, ultimately leading to successful business deals and increased personal productivity.Subscribe to our YouTube

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22:28

Buddy System: The First Team You Ever Had

Veteran Led ·

2023/10/12

Day 1 in the military, the drill sergeant assigns you a buddy. The buddy system teaches safety, accountability, and strength in numbers; "no soldier left behind" starts with the buddy system. In this episode of Veteran Led, John Berry sheds light on the buddy system's value and how essential it is to organizational success. From recruitment to personal growth, John shares how establishing the buddy system at Berry Law had a profound effect on building the team and ensuring its continuity

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14:11

Situational Awareness: The Military's First Lesson

Veteran Led ·

2023/10/11

Situational awareness training starts the day you get off the bus at basic training. In this episode of Veteran Led, John Berry will share anecdotes from his military experience that helped him develop this critical skill and how it can be applied to civilian business. John explores how maintaining situational awareness in his organization's data and performance metrics, finances, culture, and leadership team was essential in growing a successful business.Subscribe to our YouTube

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13:58

Welcome to Veteran Led: How to Survive, Thrive, and...

Veteran Led ·

2023/10/10

Welcome to episode one of Veteran Led. In this episode, host John Berry talks about being a new, inexperienced 2nd Lieutenant, and how his noncommissioned officers trained and mentored him.John discusses the challenges he faced when transitioning into the civilian business world. It wasn't until his commander reminded him of the military's crawl, walk, run methodology that he realized how to adapt it as "survive, thrive, dominate" in business.Once he realized how valuable his military

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