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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

21:52

TikTok Strategies for Building Materials Manufacturers

Smarter Building Materials Marketing ·

2021/11/29

One of the most talked about social media platforms today is TikTok. It’s where a ton of online trends start, and in this episode, we bring back Venveo’s own Ashley Stevenson to help us understand which building materials brands should be on the platform and how they can be successful. In a recent episode of the show, we talked about the ROI of social media in building materials, and it quickly became the most commented-on podcast we've done to date. So this time, we’re taking a deep dive into the

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11:26

Growing With the Industry: Leadership Changes at Venveo

Smarter Building Materials Marketing ·

2021/11/23

If you didn’t already know, the Smarter Building Materials Marketing podcast is produced by Venveo, the digital marketing agency that our host Zach Williams founded almost 15 years ago. This week’s episode is about changes at Venveo and in the industry, and our excitement about what’s ahead. Venveo has worked with building materials manufacturers and suppliers for more than a decade, and during this time, the industry has undergone huge changes. Beth and Zach talk about how Venveo is preparing for

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20:19

How Manufacturers Can Build a Legacy Brand for a...

Smarter Building Materials Marketing ·

2021/11/15

The new year is a great time to start looking at your company’s brand and the story you’re telling online. Does your building materials brand stand out from the competition? In this episode, we look at how not one, but two, great building materials brands are setting up their own long-term legacy. This week’s guest, Heather Bowman, is the Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products. Both are fencing and railing brands built for long-term success, and we got

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26:45

How To Be Successful if You Are a Marketing...

Smarter Building Materials Marketing ·

2021/11/01

Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo. Small departments can get things done when they’re resourced well and have support from the rest of the team. Beth talked with Tracy Dacko, the Marketing Manager for Schöck North America, about delivering

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23:03

The Top 5 Types of Content Building Materials...

Smarter Building Materials Marketing ·

2021/10/25

Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?

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15:21

The iOS 15 Update: What Building Materials Marketers...

Smarter Building Materials Marketing ·

2021/10/18

Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again. What do the iOS 15 changes mean if you’re a building materials marketer? To make sure you're getting the most out of these changes, Beth and Zach break down the technical aspects of

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19:41

Closing the Gap With Data: How Manufacturers Can...

Smarter Building Materials Marketing ·

2021/10/11

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out. Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

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13:34

How Sustainability Can Increase Building Materials Sales

Smarter Building Materials Marketing ·

2021/10/04

Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit. Ted Dergousoff is the CEO of NewLife Forest Restoration, an Arizona lumber company committed to protecting our national forests. He shares how NewLife is revitalizing the construction industry with better building practices and high-quality wood products.

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25:27

How One Manufacturer Uses Video Marketing To Increase...

Smarter Building Materials Marketing ·

2021/09/27

Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you. Ben Roberts is the North American Marketing Director for Kebony, a manufacturer of wood cladding that recently won several 2020 Telly Awards for their Design vs. Build series. Ben shares everything from how

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20:33

How Manufacturers Can Use Web Data To Drive Company...

Smarter Building Materials Marketing ·

2021/09/20

Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage? Bob Sanders, Director of Sales at Shouldice Designer Stone, works for a manufacturer that spends a considerable amount of time deep in their business data. They’ve used insights from that data to improve everything from their

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24:18

How Images & Video Can Improve Conversions & Sales...

Smarter Building Materials Marketing ·

2021/09/13

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales. Greg Weyman is the founder and managing partner for Market Thrive, and he has a ton of insights (and great statistics) around how manufacturers can use imagery to boost their site traffic and sales — a topic we’re

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17:09

How To Improve Building Materials Sales to Commercial...

Smarter Building Materials Marketing ·

2021/08/30

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity. Caitlin Mulligan is the Director of Business Development at SCI Lighting Solutions and works with high-end architects and designers in the commercial space. We picked her brain about how to keep architects and designers interested in your product and

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26:47

Social Media ROI: How Building Materials Companies...

Smarter Building Materials Marketing ·

2021/08/23

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned. Zach and Beth talk with Venveo’s own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

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21:37

How Manufacturers Can Get Builders To Try New Products

Smarter Building Materials Marketing ·

2021/08/16

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why. Zach and Beth talk with Jimmy Cotty, Executive Director of the Georgia Ready Mixed Concrete Association, about how manufacturers can be at the forefront of solutions in today’s construction industry.

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24:16

From Garage to Global: How To Build a Winning...

Smarter Building Materials Marketing ·

2021/08/02

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up. Greg Rohl is principal of The Rohl Model and the family-founded Rohl Faucets brand. The company has an established reputation for innovation and luxury brand quality, so we talked with Greg about what it takes to build

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25:02

Content Marketing for Pros: What Contractors &...

Smarter Building Materials Marketing ·

2021/07/26

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter? Chad Lingafelt is the managing partner of Loc-Doc Security, a door and security firm in North Carolina. Chad is also the host of a great podcast, The Coffee Break. He’s a man of several passions, and we talked with him about how building

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21:47

How One Developer Is Building Cities Amidst Land &...

Smarter Building Materials Marketing ·

2021/07/19

What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out. We talk with Eric Tune, a general-contractor-turned-developer, who is now Vice President of Land Development at Brookfield in Phoenix, about how construction and building materials impact the way cities grow today.

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40:42

When Will the Real Estate Bubble Burst & Is the...

Smarter Building Materials Marketing ·

2021/07/12

Is housing overvalued today? On this episode, we bring in an expert on investing, who gives us some much-needed perspective on housing today and how manufacturers and building materials companies can expect it to impact their business. Wondering when the bubble will burst? Let’s explore that question a little more. We talked with Jason Hartman, Founder and CEO of The Hartman Media Company, to better understand the real estate market and how it impacts the building materials industry today.

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19:12

Google’s New Core Web Vitals: What Manufacturers Need...

Smarter Building Materials Marketing ·

2021/06/28

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.

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17:03

How Building Materials Manufacturers Can Use Upstream...

Smarter Building Materials Marketing ·

2021/06/21

A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales. Zach and Beth talk with Angela Ballisty, the Global Director of Marketing for Lonza Wood Protection, about how manufacturers can effectively engage with wider audiences by using pull-through marketing and upstream strategies.

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