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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:14:37

Employing A Powerful AI-Driven Marketing Strategy

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/09

President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers.Show NotesConnect With:Brian Quinn:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:12:28

Don't Sleep On Retail Media Networks

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/06

CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively.Show NotesConnect With:Scott McDonald:Website//LinkedInThe MarTech

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00:18:04

The importance Of Brand Safety & Alignment In CTV...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/03

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis.Show NotesConnect

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00:16:07

The Best Path Forward For Marketers With The...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/02

VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketing post the elimination of 3rd-party data.Show NotesConnect With:Tim Glomb:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin

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00:22:56

Why Marketers Need To Start Gathering Psychographic...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/01

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent.Show NotesConnect With:Tim Glomb:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:13:19

How Martech/Adtech Companies Can Innovate While...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/31

Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop

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00:16:56

How To Avoid Building A Product You Can't Market

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/30

Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to navigate the product development phase successfully and ensure alignment with market demands.Show

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00:19:51

The Power Of Financial Media Networks

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/29

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the

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00:18:23

Secrets To CPG Marketing Success

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/28

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market. Show NotesConnect With:Tom Burgess:Website//LinkedInThe MarTech

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00:13:55

Unlocking Hidden Data Within Customer Calls

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/27

Laura Beussman, SVP of Marketing at CallRail, discusses unlocking hidden data within customer calls. CallRail, an AI-powered lead intelligence platform, enables businesses to confidently track and attribute each lead's marketing journey, manage all communication channels, and optimize marketing efforts using AI insights. Laura shares insights on leveraging technology for automated analysis of customer call data, integrating call data with marketing analytics, the impact of sentiment

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00:15:08

Understanding & Optimizing The Lead Journey

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/26

Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success.Show NotesConnect With:Laura Beussman:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin

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00:14:33

The World Of Marketing Outside Of AI

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/25

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market.Show NotesConnect With:Mariam Asmar:Website//LinkedInThe MarTech

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00:18:27

Collaborative & AI Challenges For Marketers

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/24

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections.Show NotesConnect With:Mariam Asmar:Website//LinkedInThe MarTech

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00:17:50

How To Translate CX Into Growth

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/17

Ali Cudby, Founder and CEO at Alignmint Growth Strategies, known for the proven four-step MINT Method, discusses how to translate CX into growth. Discover how this game-changing method aligns teams, inspires customers, and unlocks uncontainable growth for enduring success.Show NotesConnect With:Ali Cudby:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:19:57

Reduce Church With Intentional CX

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/16

Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional CX. By aligning teams and inspiring customers, this method unlocks uncontainable growth and sets the stage for enduring success. Ali Cudby shares insights on translating customer experience into tangible outcomes for businesses.Show NotesConnect With:Ali Cudby:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin

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00:19:06

Marketing In The Era Of AI

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/15

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance.Show NotesConnect With:Jennifer McAdams:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy

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00:20:11

Bridging The Gap Between Marketing & Sales

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/14

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams,the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales.Show NotesConnect With:Jennifer McAdams:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:15:23

The Generational Shift Of Modern B2B Buyers

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/13

Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focuses on delivering compliant leads, exceptional customer satisfaction, and maintaining lead quality through an end-to-end approach.Show

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00:19:01

The Disconnect Between B2B Brand & Demand

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/12

Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on maintaining lead quality and addressing issues proactively, Digitalzone's approach ensures transparency, faster campaign turnaround times, and

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00:16:33

Leveraging AI & Digital Experiences To Enhance The...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/11

CEO & Co-founder of Wondersauce, John Sampogna, delves into leveraging AI and digital experiences to enhance the client journey. Discover how Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, utilizes innovative technologies to create impactful client interactions. Show NotesConnect With:John Sampogna:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at

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2,219 results

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