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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

Leading a Marketing Team Through Change and Telling...

The Content Cocktail Hour ·

2023/04/28

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable

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The Power of Adaptability for Modern Day Marketers

The Content Cocktail Hour ·

2023/04/24

Personally and professionally, Brett is embracing the word “adaptable.” With another daughter on the way, he’s moving his family to a bigger dream home. At work, The Juice is in their second quarter and closing deals left and right. Brett’s created a coordinate plan to ensure everyone at The Juice is aligned on the same goal.0:00 Conversation with Brett2:25 Exciting life updates8:20 Adaptability9:30 Distribution is key13:20 Strategic collaboration16:10 Closing out Sign up for Modern Day

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How to Build Successful Collaboration Between...

The Content Cocktail Hour ·

2023/04/21

Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”0:00 Introduction0:57 Conversation Alex4:52 Consumer attention10:12 Authentic point of view11:25 Team operations15:20

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Sharing Our Perspective on Fundraising After 200+ VC...

The Content Cocktail Hour ·

2023/04/17

With over 200 venture capitalist meetings under his belt, Jonathan boasts two years of experience in startup fundraising. He recommends a more informal question-and-answer approach to meetings instead of launching into a pitch deck presentation. Creating a sense of urgency can expedite the decision-making process.0:00 Introduction1:00 Conversation with JG2:20 Perception of fundraising6:05 Preparation7:40 After the meeting9:10 Drive urgency9:40 Selling product vs people15:45 Managing

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Hijacking Frequency and Recency Bias with Margaret...

The Content Cocktail Hour ·

2023/04/07

Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.0:00 Introduction1:14 Conversation with Margaret3:25 Throw away the playbook?8:05

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Content Distribution Live is Hitting the B2B...

The Content Cocktail Hour ·

2023/04/03

It’s been go, go go at The Juice! Brett is preparing for the first episode of Content Distribution Live, a live recorded series all about, you guessed it, content distribution! Justin Simon, solopreneur and host of “Distribution First,” will be the first guest on April 6, 11:00 AM EDT.Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

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How to Level Up Website Conversion In a Way That...

The Content Cocktail Hour ·

2023/03/31

Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize what’s working14:45

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We're Launching a New Event Series on Content...

The Content Cocktail Hour ·

2023/03/27

Brett gives us a peak behind the curtain at some of the exciting past, present, and future collaborations at The Juice. A couple weeks ago, The Juice launched “Smarter Distribution for Brands,” a new way to distribute your content with no additional work. On March 24, Brett will be a guest panelist for “Elevate,” a virtual summit from Pepper Content, where he’ll discuss maximizing content marketing ROI with Generative AI. Coming up on April 6, The Juice is starting a new series called

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Start up ideas are easily copied. Distribution is not...

The Content Cocktail Hour ·

2023/03/24

Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.1:12 Conversation with Blake5:00 Advice to creators8:16 Gaining internal buy-in11:30

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Managing Through SVB News and Launching New Product

The Content Cocktail Hour ·

2023/03/20

Because most of the The Juice’s capital was tied up in Silicon Valley Bank, it caused quite a fright last week when SVB collapsed. Jonathan talks about being a fearless leader in the face of uncertainty. There is no controlling the uncontrollable, but luckily things worked out this time. Only time will tell the longterm effects of the SVB disaster. Everyone on The Juice team kept going business as usual, as they prepared to launch Smarter Distribution for Brands, now up and running!0:00

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Leading a Company Through a Decade+ of Digital...

The Content Cocktail Hour ·

2023/03/17

Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.1:23 Conversation with Tom3:45 History of Jebbit6:10 Succeeding as a startup8:52 Digital shifts17:20 Surveys21:40 Zero party data24:15

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How We Prepare for Launch Week at The Juice

The Content Cocktail Hour ·

2023/03/13

It’s full speed ahead at The Juice! Last week, The Juice hosted a virtual event about the ROI of content programs and this week they are launching a new product called “Smarter Distribution for Brands.” Brett reflects on all the excitement surrounding B2B marketing right now and the benefits of digital events.0:00 Introduction2:20 Episode on AI3:25 Podcast + Slice and Dice5:45 Product launch6:30 Digital events11:08 Follow up14:10 Smarter Distribution for BrandsSign up for Modern Day

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Finding the Balance Between AI Generated Content and...

The Content Cocktail Hour ·

2023/03/10

Meghan Keaney Anderson is the Head of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. Brett asks Meghan practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT. Sign up for Modern Day Marketer (the newsletter)Follow

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We're Throwing a Digital Event This Week and You...

The Content Cocktail Hour ·

2023/03/06

Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital

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How the CMO Thinks About the ROI of Your Content...

The Content Cocktail Hour ·

2023/03/03

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.1:20 Conversation with Doug3:35 Buyer journey6:50 Value of content9:00 2 audiences13:00 AI vs authenticity17:00 Measuring

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The Relationship Between Marketing and Sales with...

The Content Cocktail Hour ·

2023/02/27

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20

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Steps We Can Take to Optimize Existing Content with...

The Content Cocktail Hour ·

2023/02/24

Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI. Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter)Follow

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What We're Learning From Our Customers About Content...

The Content Cocktail Hour ·

2023/02/20

Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.1:04 Conversation with Kat5:35 Measuring content programs9:50 Empathy12:35 Content distribution goals14:50 ROI (Return on Investment)20:35 Consistency over fast results24:05

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Defining Modern Day PR in B2B with Lindsey Groepper...

The Content Cocktail Hour ·

2023/02/17

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!0:00 Intro0:50 Conversation with Lindsey4:00 Tech PR over the years8:04 PR process11:00 Advice to marketers18:00 Successful relationship

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Why We're Hosting Product Roadmap Live with Chris Vannoy

The Content Cocktail Hour ·

2023/02/13

Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches. 0:00 Intro1:06 Conversation with Chris3:00 MarTech background8:40 Coming to The Juice11:40 Communication14:30 Philosophy on marketing17:10 Product Roadmap Live21:34 Outro The Juice Product Roadmap Live (Register)Modern Day Marketer The Newsletter

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