Digital Politics with Karen Jagoda

Paul Wilson is the Chairman and CEO of Wilson Grand Communications and an expert on political strategy, persuasion, advertising, and traditional and digital media. We talk about: The trend towards shorter and shorter messages The questionable lasting impression of short commercials The cost and downside of microtargeting ads to specific voters Insights from the Glenn Youngkin Virginia gubernatorial campaign Growth of campaign media budgets and where it is being spent #PoliticalAds #Persuasion

Chris Jennewein is the Editor and Publisher of Times of San Diego and a print journalist and early new media pioneer.  Chris has a personal goal to reach the largest audience possible with this local online news source by covering the diverse communities in San Diego as well as attracting readers from across the country and around the globe for news-breaking events. This ad-supported site has no paywall, no paid subscription, and offers a free daily newsletter. Chris emphasizes the popularity of

Mitch Gingrich is the President of Integrated Solutions Political and sees opportunities and challenges due to voter confusion and redistricting. Mitch emphasizes the need to clean up candidate fundraising and GOTV files so that they know who their potential voters really are and how constituents are currently seeing their affiliation with either party. We talk about: Unique opportunities for new candidates in redistricted and competitive districts Value of donor base files and strategies for

Poppy MacDonald is the President of USAFacts, a not-for-profit nonpartisan organization. Poppy has a broad vision of the importance of easy access to valid, timely government data for citizens to be well-informed. She points out that bringing publicly available data sources together and organizing the information is key to seeing emerging trends and understanding current and historical data. We talk about: The changing demographics of American families since the 1940s Impact of the pandemic on the

Deepak Puri is the Co-Founder and CEO of The Democracy Labs and he reflects the impact of 1-6 on the spread of disinformation and the temporary and permanent changes that COVID has introduced into political and advocacy campaigns.  We talk about: Innovations in canvassing and using limited resources in the most effective way Opportunities from adding a QR code to door hangers now that people are becoming acquainted with scanning the code in restaurants Impact of January 6, 2021, on the spread of

Sean Duggan is Vice President of Advertising at SXM Media and reflects on the role of political audio ads in the media mix. With more evidence from the 2021 campaigns and his background with Pandora, Sean sees opportunities to run ads for political and advocacy campaigns across the family of platforms that make up SXM Media. We talk about: * How COVID-related audio ads are tapering off from early 2021 but this new variant might drive another round of advertising as the game plan changes over the

Martin Diego Garcia is the Vice President of Training and Strategic Planning at The Campaign Workshop and a seasoned political and advocacy expert.  We talk about: Lessons learned from the virtual space to expand voter outreach efforts online as well as in-person in 2022 The increasing demand for training for those participating in political and advocacy campaigns no matter the age or experience of the individuals Changes in the political and advocacy landscape and the digital tools that are

Tim Kachuriak is the Founder and Chief Innovation Officer for NextAfter, a digital fundraising research lab, consultancy, and training institute.  Their mission is to decode what works in fundraising to help non-profits, charities, and NGOs maximize support.  We talk about: Looking for patterns in successful digital fundraising campaigns by mystery donor studies  Applied research fundraising experiments that are revealing some of the myths of online fundraising Mapping the donor journey and the