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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

05:01

Turning Your Passion into a Content Business (382)

Content Inc. - The Podcast ·

2023/02/27

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a

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04:50

Patience and Hadestown (381)

Content Inc. - The Podcast ·

2023/02/20

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book

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04:40

Why You Need to Edit like Lizzo (380)

Content Inc. - The Podcast ·

2023/02/13

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce

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07:07

The Best Sponsorship Model for Creators (379)

Content Inc. - The Podcast ·

2023/02/06

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and

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05:10

How I Use ChatGPT and DALLE-2 (378)

Content Inc. - The Podcast ·

2023/01/30

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at ContentInc.io. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to

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10:39

The Content Channel Plan in Action (377)

Content Inc. - The Podcast ·

2023/01/23

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type • The structure • The tone • Channel integration • The desired action • The editorial plan This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been

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06:06

The Creator Model: Audience Simple, Revenue Diverse...

Content Inc. - The Podcast ·

2023/01/16

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we diversify and develop as many money initiatives as possible. Done and done. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been

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09:16

The End of $TILT Coin: A Tale of Rented Land (375)

Content Inc. - The Podcast ·

2023/01/09

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do with your Web3 token project. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it

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05:40

Infusing More of YOU into Your Content (374)

Content Inc. - The Podcast ·

2023/01/02

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur you truly know you can be. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce

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06:25

My Big Bet on LinkedIn in 2023 (373)

Content Inc. - The Podcast ·

2022/12/26

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you

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06:09

Homework: Find Your Spiky Point of View (372)

Content Inc. - The Podcast ·

2022/12/19

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According to Wes: A spiky point of view can be debated. A spiky point of view isn’t controversial for the sake of it. A spiky point of view teaches your audience something relevant they don’t already know. A spiky point of view is rooted in evidence, but it doesn’t have to be a proven fact or

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51:35

The 10k Creator (Bonus Episode) - Answering Your...

Content Inc. - The Podcast ·

2022/12/14

A special "live" episode of the 10k Creator show with Daren and Joe. In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not to do with your content creation business in 2023. ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k

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06:05

3 Tips to Driving Sponsorship Revenue for Content...

Content Inc. - The Podcast ·

2022/12/12

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy. Here are three tips to get you started, including time expectations, list creation and email deployment practices. This episode is sponsored by Ecamm. Ecamm Live is the number one choice for busy podcasters who want to easily create professional looking video podcasts. Video podcasts are more engaging for your audience and video keeps their attention so they're more likely to stick around and become

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06:12

Year-End Assignment: Who's Your Who? (370)

Content Inc. - The Podcast ·

2022/12/05

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business. I think you'll love this story about my grandfather that makes the point. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by

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01:01:38

The 10k Creator (Episode 10) - The Season One Big Finale

Content Inc. - The Podcast ·

2022/11/30

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it’s grown over the last two months. Specifically they discuss Twitter audience growth, website traffic growth, email subscriber growth, and revenue growth. Did the advice and coaching that Daren received this season make any difference in the growth of his business? Check out the episode to find out. Join Joe & Daren

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05:03

Why Your Newsletter Is THE Most Important Asset (369)

Content Inc. - The Podcast ·

2022/11/28

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation

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52:17

The 10k Creator (Episode 9) w/ Brian Clark - Creating...

Content Inc. - The Podcast ·

2022/11/23

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue. In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian. They discuss the

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06:15

Thinking about Selling Your Content Business? Do...

Content Inc. - The Podcast ·

2022/11/21

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now. Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by

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45:00

The 10k Creator (Episode 8) w/ Lexi Grant - Content,...

Content Inc. - The Podcast ·

2022/11/16

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses. In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three. The go deeper on those early stages of the content entrepreneur’s journey, where to

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06:45

How Do I Get More Speaking Gigs? [Five Steps] (367)

Content Inc. - The Podcast ·

2022/11/14

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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