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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:15:24

2024 Hall of Fame: Mickey Baines

Higher Ed Pulse ·

2024/12/13

Today's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey’s innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey’s

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00:25:46

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/12/12

In Part 5 of this Pulse Check series, Cody Nielsen interviews Dr. David Robinson-Morris to explore the post-2024 election challenges and opportunities for higher education in America. This compelling conversation delves into how education institutions can navigate political turbulence, reclaim imaginative spaces, and fight systemic oppression. Tune in to gain insights into reshaping higher education for a more equitable future.Key TakeawaysImagination in Higher Education: Reclaiming creativity and

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00:13:27

2024 Hall of Fame: Dr. Nick Ladany

Higher Ed Pulse ·

2024/12/11

Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Nick Ladany, President of San Francisco Bay University. Dr. Ladany’s forward-thinking leadership in transparency, innovation, and data-driven strategies is redefining higher education. This episode explores his insights into fostering meaningful relationships, leveraging AI to improve student support, and holding institutions accountable through measurable metrics. Check out the full episodes Nick appeared in: Confessions of a Higher Ed

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00:15:09

2024 Hall of Fame: Dr. Janet Spriggs

Higher Ed Pulse ·

2024/12/10

This episode celebrates the 2024 Enrollify Hall of Fame, spotlighting visionary leaders shaping the future of higher education. Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Janet Spriggs, President of Forsyth Technical Community College, who shares groundbreaking insights on leveraging a $30 million NSF Engines grant and innovative AI tools to drive equitable economic mobility, enhance student success, and revolutionize enrollment strategies. Dive into Dr. Spriggs’ dynamic vision for

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00:10:58

Live at AMA: Why AI Isn’t Mainstream in Higher Ed Yet...

Higher Ed Pulse ·

2024/12/09

In this insightful episode from the AMA Symposium, Mallory sits down with Marina Cooper, Senior Associate VP for Brand and Marketing at Johns Hopkins University. The conversation dives into two critical topics: Johns Hopkins' upcoming 150th anniversary celebration and the evolving role of artificial intelligence (AI) in higher education marketing. Marina shares her perspective on leveraging institutional milestones and her journey toward integrating AI into her workflows, offering a candid look at

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00:32:54

2025 Predictions for Higher Ed

Higher Ed Pulse ·

2024/12/09

Hosts Mallory and Seth dive into their highly anticipated 2025 predictions for higher education. The conversation is packed with bold insights, from the transformation of marketing strategies to the rise of AI agents and even controversial shifts in federal education policies. With humor, candid debates, and actionable takeaways, this episode is a must-listen for education professionals navigating the rapidly evolving landscape.Key Takeaways:Non-Traditional Paid Media Investment: Colleges and

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00:17:40

Live at AMA: The Power of Student-Driven Content

Higher Ed Pulse ·

2024/12/06

Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.Key TakeawaysStudent-Driven Podcasting: Miami University's

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00:13:00

Live at AMA: AI as Your Marketing Sidekick

Higher Ed Pulse ·

2024/12/06

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study. They chat live from the American Marketing Association (AMA) conference in Las Vegas, discussing Rebecca’s transition to college-specific marketing, her insights from the event, and her creative strategies for aligning institutional and college-level branding. From mastering brand photo shoots to leveraging artificial

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00:11:48

Live at AMA: The Future of MarCom Efficiency Starts...

Higher Ed Pulse ·

2024/12/05

Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers

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00:31:01

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/12/05

Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like

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00:11:49

Live at AMA: ASU’s AI Adoption Playbook

Higher Ed Pulse ·

2024/12/04

Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU’s innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this

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00:09:48

Live at AMA: Marketing Lessons from AMA 2024

Higher Ed Pulse ·

2024/12/04

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will

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00:11:18

Live at AMA: Tackling Higher Ed’s Perception Problem

Higher Ed Pulse ·

2024/12/03

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education’s national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment

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00:22:36

The Year That Changed Everything: 2024 in Higher Ed

Higher Ed Pulse ·

2024/12/02

In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready

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00:12:49

Live at AMA: Overcoming Fear and Embracing AI

Higher Ed Pulse ·

2024/11/25

In this engaging episode recorded live at the AMA Higher Ed Symposium, host Carrie connects with Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Together, they delve into the transformative role of AI in higher education, exploring its potential to streamline processes, address staffing challenges, and enhance student success. This discussion highlights practical applications of AI and offers valuable insights on change management and leadership in

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00:22:42

Confidence, Connections, and Cultivating Community

Higher Ed Pulse ·

2024/11/25

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making. Reflecting on personal and professional growth, they discuss how high-stakes decisions can shape careers, why community support is integral to success, and how confidence evolves over time. Inspired by insights shared during an AMA fireside chat with Tony Proudfoot, this episode explores leadership, learning from mistakes, and the art of building

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00:15:34

Live at AMA: The Power of AI in Your Admissions Funnel

Higher Ed Pulse ·

2024/11/22

In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around

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00:23:38

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/11/21

Welcome back to Part 3 of this Pulse Check series. Today's episode focuses on:Civic Engagement is more necessary than everNonviolent protests may once again return to civic societyHigher Education faces the potential threats of campus protests and the shut down by the federal governmentThose with privileges (especially white men) are going to need to “get off the mat” Disappointing results but note unexpected with the conditions of the countryGuest Name: Dr. Peter Levine Guest Social:

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00:11:37

Live at AMA: Lessons Higher Ed Can Learn from Lego...

Higher Ed Pulse ·

2024/11/20

In this episode live from the AMA Symposium, host Carrie sits down with Joe Master, Managing Director of Brand and Marketing Strategy at R.W. Jones Agency, to explore the nuances of branding in higher education. Joe shares insights from his journey in university marketing and communications, including lessons from brands like Lego and Crayola, and how their simple yet elegant approaches can inspire the sector. The conversation also delves into leadership strategies for advocating brand-first

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00:14:09

Live at AMA: Why Your University Website Needs AI

Higher Ed Pulse ·

2024/11/19

In this episode of the Higher Ed Pulse, live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites. Recorded live at the American Marketing Association (AMA) conference in Las Vegas, this conversation unpacks the evolving landscape of .edu websites, how AI is reshaping the user experience, and why universities need to embrace these changes to remain competitive in a

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