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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

17:48

When Journalist Experience Trauma with Frank Ochberg MD

Digital Politics with Karen Jagoda ·

2019/03/13

Frank Ochberg MD is a psychiatrist, pioneer in trauma science, and co-founder of the Trust for Trauma Journalism. We talk about his work supporting journalists as first responders to violence, conflict and tragedy and the need to better prepare them to handle the impact during and after events particularly if they are experiencing PTSD. Frank shines a light on what might happen to journalists on the campaign trail who are facing increasing attacks and have the professional responsibility to bear

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17:03

State of Political Campaign Industry with Shane...

Digital Politics with Karen Jagoda ·

2019/03/06

Shane D'Aprile, Co-Owner and Co-Publisher, Campaigns & Elections has just published the Inaugural C&E State of the Political Campaign Industry survey and he shares some insights from the findings: Vast majority of consultants think it is likely one or both major party presidential candidates will be hacked during the 2020 election Large majority of professionals think that it is likely digital strategists will become more comfortable using disinformation tactics Three-quarters of the respondents

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16:53

Power of Digital Field Tools with Michael Luciani The...

Digital Politics with Karen Jagoda ·

2019/02/25

Michael Luciani, CEO, The Tuesday Company talks about the use of their Team app that was instrumental in flipping the House in 2018. The keys were creating a user-friendly interface to address challenges of organizing and motivating volunteers, ease of coordinating with multiple groups, engaging low-propensity voters, and encouraging sharing of campaign related digital content across all generations. @TuesdayCompany TuesdayCompany.com

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17:20

Cross Media Micro-Targeting of Voters with Rob...

Digital Politics with Karen Jagoda ·

2019/02/20

Rob Griffin, Co-Founder and Chief Technology Officer, Tovo Labs brings years of experience working in the digital media world to creating more robust political and advocacy campaigns. We talk about micro-targeting fundraising appeals, overcoming the stigma of using big data by using it in an appropriate way to inform and persuade, piercing the media bubble, best practices for digital targeting, and optimizing digital ad experiences with constituents across all media. Tovo Labs

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16:27

Innovative Uses for Political and Advocacy Stickers...

Digital Politics with Karen Jagoda ·

2019/02/12

Anthony Constantino, Co-Founder, StickerMule reminds us of all the surfaces where stickers can be placed to promote a candidate, cause, and upcoming election, as well as identify those who have taken an action like attending a rally or voting. Stickers are easy to mail, can be an inexpensive reward for supplying an email and mailing address, and can be used to promote action on social media. @stickermule StickerMule

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17:06

Normalization of Women Candidates with Patti Russo...

Digital Politics with Karen Jagoda ·

2019/02/05

Patti Russo, Executive Director, Women's Campaign School at Yale University has helped women run for public office for 25 years. We talk about challenges for women running for president as well as down ballot, characteristics of successful candidates, the value of support from male constituents, explosion of minority women running for office, and the need for Republicans to figure out a better way to encourage more women to consider public office. @WCS_at_Yale #election2020 Women's Campaign School

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18:22

CA Voters Want Kamala Harris to Run For President...

Digital Politics with Karen Jagoda ·

2019/01/30

Adam Probolsky, President, Probolsky Research has published results from a survey asking California voters if they support Kamala Harris' run for president in 2020. The survey reveals the strong support Harris has from Asian, Black, Latino and younger voters 18-39 as well as from Democratic and Independent voters. While Republicans were more likely to respond to the survey online compared to mobile, they were overwhelmingly against her running. @ProbolskyRsrch #KamalaHarris2020 Probolosky

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16:43

Understanding 2018 Minority Voters with Mike Madrid...

Digital Politics with Karen Jagoda ·

2019/01/24

Mike Madrid, Principal, GrassrootsLab has long studied behavior of Latino and Asian American Pacific Islander voters. He reflects on how 2018 was an unusual year for voter turnout making it even harder to predict what will happen in 2020. While voter preference seems to break as much by ethnicity as by age, Mike reminds us that a large portion of the Latino community is under 35. He is also hopeful that voter turnout will be driven more by affirmation of values than out of fear. @Madrid_Mike

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17:07

Bringing Smarter Political Data to Local Candidates...

Digital Politics with Karen Jagoda ·

2019/01/16

Nick Martin, CEO, Datagenomix is a self-described political data nerd and determined to bring big data to small state and local political campaigns. Using their new tool topplr, observations about social behavior can be incorporated into analysis of voter intention resulting in smarter digital campaign ad buys on Facebook. This provides strategists, candidates and campaign managers real time feedback to inform additional message creation and multimedia ad buys. @topplrUSA @datagenomix topplr.com

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16:05

Advanced Political Content Clearinghouse with Kenny...

Digital Politics with Karen Jagoda ·

2019/01/03

Kenny Day, AirsNext has designed a multi-media platform for creating and aggregating social media content from politicians and thought-leaders to facilitate hearing, seeing and sharing by a wider audience. Kenny knows the value of storytelling and expressing an authentic narrative. He and his team are focused on helping elected officials, advocates and stakeholders inside and outside the Beltway, to publish compelling content that can be found more easily. @AirsNext AirsNext.com

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16:46

Urgent Need to Clean Up Voter Data Files with Steven...

Digital Politics with Karen Jagoda ·

2018/12/17

Steven Alembik, Founder, SMA Communications is an expert on voter data and how it is collected, stored, and made accessible by each individual state. Steven talks about the need to clean up the data on voter rolls using related data bases to track such things as new addresses and deaths to reduce misuse of absentee ballots. Steven also points out that living in Florida, he has seen, up close, trouble tabulating all ballots, another challenge to make sure every vote counts. @SMACOMM SMA

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17:00

Rising Use of Instagram on the Campaign Trail with...

Digital Politics with Karen Jagoda ·

2018/12/12

Matt McMillan, CEO and Founder, Buzzmaker shares insights about the intersection of engaging content with on-message content in 2018 political campaigns and talks about candidates who used social media like Facebook and Instagram to reach voters with authentic, relevant messages. While there is a continuing need for high quality political and advocacy television ads, Matt emphasizes that using online ads is a key way to find voters, test messaging and targeting, and respond quickly. @WeAreBuzzmaker

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18:27

Mobile Audio Political Ads Gaining Favor with Sean...

Digital Politics with Karen Jagoda ·

2018/12/06

Sean Duggan, VP Advertising, Pandora reflects on the trends that influence the increasing use of mobile audio ads by candidates and advocates to target desirable voters. Once seen as part of the digital media buy, traditional media buyers are starting to include Pandora ads in addition to television and radio ads to reach voters for increasing name recognition and driving calls to action. PandoraForBrands.com

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16:28

How P2P Texting Drives Voter Engagement with Thomas...

Digital Politics with Karen Jagoda ·

2018/11/27

Thomas Peters, Founder and CEO, uCampaign talks about their RumbleUp offering which is a peer-to-peer texting environment that proved very successful in 2018 campaigns for engaging voters and driving turnout. The solution was even used in parts of Florida hard hit by the hurricane to make sure people knew where to vote. This is a tool that candidates are embracing and enhances and informs other forms of outreach like email, phone banks, and direct mail. @ucampaignupdate RumbleUp.com

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17:29

Keeping the Candidate's Brand Fresh with Bonnie...

Digital Politics with Karen Jagoda ·

2018/11/14

Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke. Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media, combating a campaign that has drawn national attention, and the power of a candidate's logo to define their strengths. Political Branding Associates

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16:59

Moving To Secure Online Voting wth Pete Martin Votem

Digital Politics with Karen Jagoda ·

2018/10/29

Pete Martin, Founder and CEO, Votem Corp. is focused on making it easier for people to register and vote particularly on their mobile devices taking advantage of a secure mobile blockchain voting platform. With the acquisition of Everyone Counts, Votem is expanding the universe of those who are being offered the opportunity to vote online. With a just announced online voter guide and online ballot being developed for Los Angeles County voters, the move to bringing the election process into the

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16:38

Friend to Friend Texting App Drives Interest in Swing...

Digital Politics with Karen Jagoda ·

2018/10/23

Naseem Makiya, CEO, Outvote understands the value of making it easy for campaign volunteers to leverage their own networks as well as reach out to other voters using SMS and a smart campaign app to raise funds, send event invitations, recruit other volunteers and get out the vote. In the final weeks of the campaign season, Outvote is encouraging people to support Democratic campaigns and find friends who live in swing districts to encourage them to vote. @JoinOutVote Outvote.io

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17:33

When Activists Tell Their Stories with Alex...

Digital Politics with Karen Jagoda ·

2018/10/15

Alex Przybelski, Client Strategist, Phone2Action helps put into perspective past, current and future methods of engaging voters, organizing protests, and driving action. Alex talks about impact when constituents tell their own stories and how pop-up protests are increasingly becoming part of the activism landscape. @Phone2Action Phone2Action

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15:56

When Attack Ads Cross the Line with Mark Mellman The...

Digital Politics with Karen Jagoda ·

2018/10/08

Mark Mellman, President, The Mellman Group has been a political consultant and pollster for 20 years and shines a light on negative and attack ads and why they can be effective, finding the line between accuracy and inaccuracy in political ads, and the example of the Sanctuary City ads that are misleading voters about non-existent policies. Mark addresses how negative ads can de-mobilize voters and the responsibility of political media consultants to not promote falsehoods. The Mellman Group

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19:25

Growing Interest in a New Political Party with Reed...

Digital Politics with Karen Jagoda ·

2018/10/03

Reed Galen, independent political consultant and chief strategist for SAM, the Serve America Movement, talks about how current events are driving interest in finding an alternative to the Republican and Democratic parties. With an eye on the changes that can be influenced at the state and local level, SAM is getting candidates on the ballot and building state parties to raise money and build awareness about 2019 and 2020 opportunities. @reedgalen Join SAM

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